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Two Cents: Never Tarnish Your Brand, Union

The Shin Guardian 11 January @ 04:55 AM EST Blog Details : Related Items
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Can't believe the team borne from fans didn't do right by them...

First of all, I get it Philly Union. I do.

And on the surface, actually getting Bimbo to sponsor your jersey is a coup. It's probably a pretty lucrative deal and the Bimbo brand carries weight...some places.

However, Bimbo as a sponsor of important clubs does not extend into the conscience of most fans in the United States.