Liverpool, the English soccer club which signed a record shirt sponsorship deal with Standard Chartered earlier this year, has agreed another lucrative partnership.
The club will be backed by 188Bet, the online betting company which already has partnerships in place with Aston Villa, Chelsea, Bolton and Wigan. Click to continue reading...

After a very disappointing summer, things seem to start looking up for our Club, at least from a financial perspective.

The Stg 80 million 4-year shirt sponsorship deal with Standard Chartered is done and dusted, and the re-financing negotiations with RBS and Wachovia included some measures prone to reduce the liabilities of the Club.

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After a very disappointing summer, things seem to start looking up for our Club, at least from a financial perspective.

The Stg 80 million 4-year shirt sponsorship deal with Standard Chartered is done and dusted, and the re-financing negotiations with RBS and Wachovia included some measures prone to reduce the liabilities of the Club.

Click to continue reading...

In the wake of the recent new sponsorship deal with London-based bank Standard Chartered, new Liverpool-Kop writer Joe Rimmer believes it's about time somebody praised the job that 'managing director' Christian Purslow has done since he arrived at Liverpool in June 2009.

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Criticise the Americans all you want, but the one thing they seem to have done well since they arrived from across the pond is to increase the commercial value of the club. Click to continue reading...

Despite Liverpool concluding a world record shirt sponsorship deal with Standard Chartered earlier this month - a partnership the bank put down to the club's huge global fan-base - managing director Christian Purslow has warned that those same fans could put off other sponsors.
There has been great discontent at Anfield over the club's management by owners Tom Hicks and George Gillett, which has manifested itself in a number of fan protests. Click to continue reading...

Why am I not surprised reading about the leaked papers from LFC?

The documents concerned is apparently a prospectus published by investment banks Rothschild and Merrill Lynch which was released by Bloomberg News.

It reveals that the owners have capped the spending on new players and also any increase of wages to £20M.

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The bullish noises coming from Anfield last week that Liverpool is now on course to be the richest, most popular club in the world were tempered a little bit by their timing.
Having worked so hard to seal one of the most lucrative sponsorship deals around, Liverpool's owners would surely have been eager to have announced it a few weeks ago when Rafael Benitez might have been able to find some way to spend some money. Click to continue reading...

Liverpool are pursuing a £240million naming rights deal to finally kickstart their troubled move to Stanley Park.
Carlsberg's 18-year shirt sponsorship with the Reds ends next year.
But the Danish beer brewers are prepared to match the £100m Arsenal received for a 15-year deal with Emirates. Click to continue reading...

Liverpool's new shirt sponsorship deal with Standard Chartered is undoubtedly a major coup.
Few clubs could attract such a lucrative agreement, especially considering the recent economic downturn.
It highlights that after years of underachievement Liverpool now possess a commercial team capable of ensuring that off the pitch the club realises its potential. Click to continue reading...

Christian Purslow, the managing director of Liverpool, has vowed to invest the proceeds from the club's record-equalling £80 million sponsorship deal with Standard Chartered, the London-based international bank, in team rebuilding and ruled out the prospect of income from the agreement being used to reduce debt. Click to continue reading...

Liverpool Football Club have announced the signing of a shirt sponsorship deal with British-based bank Standard Chartered. The deal is estimated to be worth some 20 million pounds (22 million euros, 33.2 million dollars) per season and will run from 2010 through 2014. Under the new sponsorship contract Standard Chartered's logo and name will replace Carlsberg [. Click to continue reading...

Good News.

Standard Chartered Bank is to become the main sponsor of Liverpool football club after signing a four-year deal.
The agreement, which begins in July, runs to the end of the 2013-14 season and will end Liverpool's 17-year association with brewer Carlsberg.

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Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.
With their present deal with Carlsberg due to expire in mid-2010, Liverpool's commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club's status as one of the most recognisable brands in world sport. Click to continue reading...

Sponsorship deal sealed!

Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.

With their present deal with Carlsberg due to expire in mid-2010, Liverpool's commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club's status as one of the most recognisable brands in world sport.

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Yes, I am not that good at Photoshop but you get the idea! New shirt sponsor deal about to be signed and this is what it could well look like!

Liverpool look set to end their 17-year partnership with Danish brewers Carlsberg at the end of the 2009/10 season, according to reports.

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