Sport companies and clubs have, in living memory certainly, always gone hand in hand with advertising. Formula 1 has given much wide- spread criticised publicity to cigarette companies on the sides to their big red engines, cricket players are sponsored by airlines and football teams are sponsored by companies by all walks of life.

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Yes you read that right Newcastle United have decided to call their stadium -Â sportsdirect.com @ St James' Park with immediate effect. Managing director Derek Llambias said the famous ground would bear the name of owner Mike Ashley's Company until the end of the season, when naming rights would be sold on the open market. Click to continue reading...

! Article Start >In his statement when he took Newcastle United off the market, Mike Ashley said "... he is totally committed to the future success of Newcastle United and will be focussing on gaining promotion back to the Premier League." Fair enough, but what's with all this nonsense about giving Hughton a million or two [. Click to continue reading...

Mike Ashley could find himself doing a spell of porridge if the investigations by the Serious Fraud Office turn up anything untoward. Acting on a tip-off from JJB Sports, the Office of Fair Trading and the Serious Fraud Office raided Ashley's Sports Direct offices following allegations of fraud and price-fixing. Click to continue reading...