Sports Direct

Newcastle United

It’s Surprising How Mike Ashley Got Even Close To This Deal

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The Mail is reporting today that Newcastle owner Mike Ashley had talks with the FA about Sports Direct replacing Vauxhall as England's team sponsor for this summer's World Cup in Russia. Vauxhall's [...]

How Benitez Is Painfully Negotiating His Future Success With Ashley

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Newcastle lawyers and Rafa Benitez' lawyers are now said to be working hard on the agreements reachedbetween Benitez and Mike Ashley, which hands over the running of Newcastle in all football matters to the former Liverpool manager. Thatsounds very good to Newcastlefans, who are sickand tired of seeing people like Lee Charnley run the club, [.

Newcastle United And Council Agree To Boost City

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NewcastleUnited seemed to have a change of heart last May or should we say Mike Ashley seemed to have a change of heart last May and it was whenout of the blue Newcastle slid down the Premier League table and we were almost relegated again. Well, we survived, but not after Mike [...]

Mike Ashley’s Business On Track For Record Profits

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Newcastle United owner Mike Ashley's sportswear business Sports DirectInternationalis expected to be on track for record profits when the company announces its interim results this week. Mike Ashley Sports Direct on track for record profits In the last financial year, Sports Direct had pre-tax profits of £154M, and the company is expected to beat [.

Newcastle United’s new training kit sponsor – Sports Direct!

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It seems that Newcastle United have somehow managed to pull off yet another sponsorship deal with sportwear giant, Sports Direct, this time for the club's training kits. This adds to the company's existing sponsorship of St James' Park stadium, the pitchside hoardings, the roof, the walls, the players' tunnels, the dugouts, the Benton training ground, [.

Mike Ashley

Watch ‘The Secrets Of Sports Direct’ documentary about Newcastle owner Mike Ashley’s company

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Newcastle have hit back at suggestions in a television documentary that owner Mike Ashley's Sports Direct business is taking money out of the club.

The Dispatches programThe Secrets of Sports Direct (watch the complete episode below)was broadcast by Channel 4 on Monday evening, looked at the retail relationship between the sportswear business and the club.

Why Ashley leaving Toon for the Champions League with Rangers is nonsense

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With Mike Ashley's recent attempts to take over at Rangers, and specifically his problems with the Scottish FA for having an interest in both clubs, it has often been said recently that Mike Ashley would be willing to leave Newcastle United so he can take over Rangers completely. There have been several hypotheses put forward [.

Mike Ashley Turns Down His Own Huge Bonus Scheme

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Mike Ashley, the owner of Newcastle United and founder of sporting goods retailer Sports Direct, has turned down his allocation of the company's £200M bonus share scheme, after shareholders had controversially approved that proposal recently. Mike Ashley who needs £200M? Answer Newcastle United And Mike has told the Sports Direct Board that he [.

What is Newcastle United’s £498,000 payment to Sports Direct for?

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Firstly, I should declare that this piece was originally inspired by another, one of several on Newcastle United's finances by a brace of accountants who also happen to be Toon fans in the latest issue of fanzine, 'True Faith.' It's a very good read. Of course, it has been known for quite some time that [.

Sports Direct get free advertising, but what Dunlop, Firetrap, Cruise etc?

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My latest story on is now up! As is usual with the Metro, it now has a veritable cornucopia of titles chosen my their crack team of headline writers, sub-eds or whatever. However, my original title for it was the same as this piece, ie "Sports Direct get free advertising, but what Dunlop, Firetrap, [.

If 1000 fans can scare Ashley, what could 50,000 do?

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Dear reader, if you haven't seen it yet, my latest piece on Mike Ashley's childish and pathetic attempt at censorship was published yesterday on and you can read it by following the link below: Why Newcastle United's media ban is a bigger issue than the Sunderland defeat. Just for the record though, the titles [.

Who is right? Patronising Pardew or revolting, self destructive fans?

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As many of you will be aware, a motley collection of fan groups angered by Mike Ashley's mismanagement, repeated dishonesty, a perceived lack of ambition and Newcastle United's general underperformance on the pitch will be on the march before Saturday's early kick-off against Liverpool. On the other side, Alan Pardew in his recent interview with [.

Mike Ashley now the fourth richest Premiership owner with over £3 billion

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With the news that Mike Ashley's downmarket sports chain, Sports Direct, is about to be included in the reshuffled FTSE 100 Index of the top 100 UK companies, I took a peek at their latest figures, as I do from time to time. As has been the norm with Sports Direct for quite some time [...]

Toon fans! If you want to protest, here’s what you should know

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Newcastle United fans are revolting! However, writing as someone who used to be an protester and fundraiser myself in the past, not over Newcastle United but over causes such as civil liberties, racism and the like, from what I have read and seen of Newcastle United fans' planned protests so far, the chances of success [.

Newcastle United’s full accounts online and broken down

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As many of you out there will be aware, Newcastle United recently announced their figures for the year ended 30th June, 2012. This corresponds to our second season back in the Premiership which, of course, is last season, the one where we finished fifth. In the last few days the accounts were finally made public [.

Sports Direct Ties Up Ibrox Naming Rights – Rangers Make Loss

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Newcastle owner Mike Ashley has finally reached an agreement with Glasgow Rangers FC, for his company Sports Direct to have the naming rights to Ibrox. Mike Ashley - agreed to naming rights for Ibrox Rangers Chief Executive Charles Green is attempting to have the naming rights in place before the start of next season, and [.

How would YOU spend Mike Ashley’s £100 million windfall on Newcastle United?

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It may not have escaped the attention of you fans out there that Mike Ashley has recently had a windfall of around £100 million after selling aprroximately 7% of his holding in tacky sportwear retailer, Sports Direct. Reading about it in the Guardian's "Market Forces 'blog" this morning as I enjoyed my Eggs Benedict.

Mike Ashley Sells £100M Of Sports Direct Shares

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Sarah Shannon in London is reporting for Bloomberg News that Newcastle owner Mike Ashley has sold 25M shares of Sports Direct for around £100M, and that has reduced his share of the company from 69% to 64%. Mike Ashley Newcastle owner cashed in £100M of Sports Direct Shares Ashley's MASH Holdings Ltd.

This Is Why Ashley Could Get Involved With Umbro

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Nike bought Umbro four years ago, but they have just announced they will sell the company to Iconix Brand Group in a $220M (£137M) deal, and there is news that Mike Ashley's company Sports Direct may get involved with licensing the Umbro products. Mike Ashley may get involved with Umbro licensing It seems that [.

Newcastle United’s new 2012/13 home kits pictured at Chemnitzer friendly

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At last! A definitive picture of Newcastle United's new home kit on display at the friendly against German lower league side, Chemnitzer, earlier today. The Magpies lost 1-0 incidentally with a Sameobi goal disallowed for a foul on a Chemnitzer defender. As you can see, both the outfield players' shirts and the goalkeeper's shirt are [.

What has Newcastle United ever done for Mike Ashley (and Sports Direct)?

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There has been something of a rehabiltation of the reputation of Mike Ashley at Newcastle United recently. This, of course, has been due largely to the club's generally upward trajectory in terms of it's League position in recent seasons under Chris Hughton and Alan Pardew, as well as some successes in the transfer market since [.

Newcastle United 2011 / 2012 Season Review – Part One

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The end of the season is finally upon us. A season in which defied all expectations. A season where even the most optimistic of Toon fans would have struggled to predict what would be. Newcastle United gate-crashed the top six, and also knocked on the door of the Premier League's top four. As it turned [.

Llambias: SJP name changed for the sake of the Geordie poor

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Newcastle United's Managing Director, Derek Llambias, has been speaking to David Conn for yesterday's Guardian. In the interview he spoke on how he has received so much abuse from Geordie ingrates that he doesn't hear it any more, how Mike Ashley told him that he would have "a horrible job" in May 2008, just before [.

Top Six Toon – What Next?

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They came, they saw, we conquered. Newcastle United 2 Liverpool 0 has a certain ring to it, don't you think? It's certainly put a little skip in my step on this particular Monday morning! This isn't a match report as such. It's more of a "reflections" piece featuring a few random thoughts as we find [.

Survey on St James’ Park renaming – Your views are needed!

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Christina from Newcastle University is currently writing a dissertation / thesis on the renaming of St James' Park by Sports Direct, and part of her research work takes the form of a survey to record fans' feelings on the project. It is quite painless and should only take a few minutes, and it would be [.

Derek Llambias: PR offensive? Or offensive PR?

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As Mike Ashley's current PR offensive continues apace, Newcastle United's managing director, Derek Llambias, claimed that the club have had some "nibbles" from "tyre kickers" expressing interest in the club's stadium naming rights offer. In the latest chapter of the offensive, planned on the back of an announcement of reduced losses in the club's annual [.

Pardew: We need more sponsorship to keep best players.

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In a move which may or may not be coincidental with the kerfuffle over the club's recent stadium rename, Alan Pardew has told the Sunday Mirror that though Mike Ashley and Derek Llambias have put the club in a much stronger position finacially, it still needs to bring more sponsorship in. He also added that [.

Mike Ashley’s big, fat, St James’ Park lie?

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"All this was inspired by the principle which is quite true within itself that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in [.

The BBC’s hypocrisy on St James’ Park rename beggars belief

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"The BBC's governing principles, closely associated with its first Director-General, Sir John Reith, are to educate, inform and entertain the whole nation, free from political interference and commercial pressure. These ideals continue to underpin an enduring vision of the BBC as the "national" broadcaster.

Eeh By Gum It’s FA Cup Time! Newcastle vs Blackburn preview

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Newcastle United will begin life without striker Demba Ba and midfielder Cheick Tiote in the FA Cup third round clash with Blackburn Rovers. Both are off to represent their countries (Senegal and The Ivory Coast) in the African Cup Of Nations. But would either of them have been selected anyway even if they had been [.

Virgin Money sponsors shirts but stadium still advertises Sports Direct

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Virgin Money takes over where Northern Rock left off and sponsors Newcastle United's shirts for the next two and a half seasons. As you could no doubt tell by the shirts the team wore last night, Newcastle United have brokered a deal with Virgin Money until the end of the 2013/2014 season. Last night Derek [.

Barton reveals on “Ayatollah” Ashley, ultimatums, player’s committees, Hughton’s sacking and everything…

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Well, Joey Barton did promise on Twitta that he would "tell all when the time was right" and he's finally kept his word. Speaking in a long audio podcast interview for the Queen's Park Ranger's 'blog "Open All R's," he finally lifted the lid on his time at Newcastle United and his strained relationship with [.

Pardew hopes fans understand reasons for St James’ Park rename.

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Newcastle United's Silver Supremo, Alan Pardew, has come out and defended Mike Ashley's decision to rename St James' Park the "Sports Direct Arena." Speaking in an interview in the run up to Newcastle United's away match against Manchester City, he began by reassuring "traditionalists" who may be upset that it would still be the same [.

More derision from corporate sponsorship industry over St James’ Park naming deal

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I was planning to write a follow up to my

Llambias’ and Pardew’s Carroll deception unravelled in bar rant?

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A few days after Newcastle United's already despised Managing Director, Derek Llambias, announced the club's corporate renaming of the club's traditional home as "The Sports Direct Arena", it would be hard to imagine his or Mike Ashley's reputation sinking any lower. However all that has changed now after one simple drunken rant in a bar [.

Club Policies and Politics

Newcastle United’s commercial revenue is only half what it should be

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Inspired by members of the NUFC board saying Sports Direct only takes up unused advertising space at SJP, as well as Newcastle United's lousy commercial revenue figures, I decided to do a little number crunching and research. Referring to figures from other clubs using Deloitte's "Annual Review of Football Finance" and all the other sources [.

Pardew: Success of French players at Newcastle will attract more French players

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In the second installment of his exclusive interview with Sports Direct News (the first is here), Newcastle United's manager, Alan Pardew, revealed that French players are attracted to Newcastle United because both they and their agents have seen how successful other French players have become after joining the club.

The Rest

STATS: Di Maria the most popular shirt for fans

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Angel di Maria is the most popular name for fans in England to have on the back of their shirt, according to results from shirt sales by Sports Direct.

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So Who Really Does Have the Best Away Kits?

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Here's some interesting data for those of you who love your Stats.

Sports Direct have released this well researched data on how teams faired out when using their Away kits last season and it has thrown out some interesting stuff. ( (See Full Version)

So having read the stats is it possible the Premier League Title could head to North London for the first time in a decade?

April Fools Snapshot: Newcastle University ‘Sell Naming Rights To Sports Direct’

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By Chris Wright

God bless those madcap jesters over at Newcastle University who took the opportunity yesterday to prank their students by circulating the following photo of cranes replacing their iconic emblem with the 'Sports Direct' logo on their main building on their official website yesterday along with the news that the University had sold its naming rights to the sportswear merchants.