A lot has been said in relation to renaming the new stadium that will be built near our home, White Hart Lane, as well as handing out other naming rights to other stadia around the country such as the future New Anfield and Stamford Bridge.
Many of us just want the naming rights to be left alone. Click to continue reading...

strong>It's been reported that Newcastle have agreed to bring in Ampersand, a Liverpool-based marketing agency, in order to push for new sponsorship. Amid the furore which followed Ashley's latest ill-timed and ill-fated decison to rename St James', it would seem the deal was agreed based on Ampersand impressing the board with their work which went [. Click to continue reading...

Cameron Jerome adds his submission for Premiership Goal of the Year. Girls' soccer is the new WWE. (Unprofessional Foul) A kind word heals all wounds. (Studs Up) Everybody likes it with style. (EPL Offside) Wembley to gain McDonald sponsorship and a new M arch. (The DA) Gilberto Silva is the man behind the man of the new man. Click to continue reading...

The Journal today published an article with quotes attributed to none other than our favorite cockney geezer, Derek Llambias.

With most sane Newcastle fans venting fury at the clubs efforts to sell naming rights to St. James's Park next season, the club appear to be trying to alleviate some of the damage.

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Date: Tue 13 Oct 2009. Back
Official Club Statement
Club confirms departure of manager Gary Waddock and Coach Martin Kuhl
Aldershot Town Football Club announce that manager Gary Waddock has left the club and has agreed to take charge at Coca Cola League One side Wycombe Wanderers. Click to continue reading...

Last week, each Barcelona player got their very own brand new Audi as part of the German car manufacturer's sponsorship of the club. Not bad, right? I wouldn't mind a new Audi.

Well Emerson (of the UAE club Al-Ain) laughs at them. Just one brand new Audi? Only punks get just one brand new Audi.

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FC Dallas is going to help ESPNDallas.com launch by doing a two game partnership that includes front of the jersey sponsorship. ESPN has been rolling out regional websites for large cities, Chicago was I believe the first with Boston recently going on line. The first game of this two game promotion is this Saturday against Real Salt Lake with the second being the New England Revolution double header with Mexico and Colombia at the Cotton Bowl. Click to continue reading...

There's some good news if you're a fan of White Arkitekter's plans to redevelop Southend Pier. As revealed on Longpier.com last week, the Swedish firm beat off more than 70 architects to win a competition to redesign the Pier Head, which was ravaged by fire in 2005.
The initial blueprints have now been approved by Southend Borough Council's cabinet. Click to continue reading...

I have a big problem with Liverpool's new sponsor. While I'm glad to see a deal that will provide the club with £80m over the next four years, and while the hope that new stadium plans and healthier transfer budgets will emerge gets me giddy... it's Standard Chartered Bank... I can't drink it during matchtime.

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Seeing as those savvy financial folk down at Liverpool have secured a £20 million a year deal shirt sponsorship with Standard Chartered, (one that should just about equal Manchester United's Aon deal) I have decided to flex my graphic designer muscles and design what I think the kit will look like next year.

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How much longer will it be before they take notice and leave Anfield!

Everton chief executive Robert Elstone has insisted that the global financial crisis will not stop the Merseyside club from proceeding with plans to build a new stadium at Kirkby.

According to the Liverpool Daily Post, Elstone said the £78 million in finance required would be derived from sponsorship and naming rights deals, as well as from the sale of current home Goodison Park.

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The Irish Times has an interesting piece that paints a picture of the changing landscape of sponsorship in the football world. Tony Ponturo, for a� couple of decades one of the most powerful men in the sports business world due to his role presiding over the estimated annual $378 million sports marketing budget of Anheuser-Busch, says that "Over the last few years we started to pick up something from our sponsorship research that said the consumer more than ever questioned the whole concept of Official Partnership.

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Today's links brought to you by Emmaneul Adebayor. MUTV make Dimitar Berbatov look like a revelation. [101GG] E.On not to renew FA Cup sponsorship [Daily Mail] Marco Materazzi doesn't like being the butt of a joke. [The Mirror] Ronaldo takes on Gattuso a bull. [YouTube] Football struck by lightning while playing, has leg amputated. Click to continue reading...

Globo Esporte published the numbers of Brazilian clubs for 2008. 21 clubs were included in the list. And only 6 of them did not have red ink in their final balances, which shows the state of the clubs.

Sao Paulo is the club that made more money R$160 million (about US$ 80 million).

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His name is Antony Ananins, known to many as Tony New Mexico, a frequent poster on various Liverpool and soccer related message boards (including the World Soccer Daily boards) and the founder of a Facebook group called "Putting Steven Cohen Straight". Thanks to Tony's efforts and the efforts of many others, people have been able to express their disagreement with Steven Cohen's much publicized comments concerning the events surrounding the Hillsborough tragedy, comments that led to the LFCNY's sponsorship boycott. Click to continue reading...

Some more tough news for San Jose Earthquake fans, your new stadium project is now getting put on hold. Earthquakes owner Lew Wolff has cooled off on a projected 2012 opening date for a new stadium for the club, citing lack of sponsor interest and financial delays.

Wolff says the club still needs $5 million in sponsorship to get project off the ground.

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Andreas Ullmann, head of market intelligence at Sport+Markt, reckons that shirt sponsorship for Premier League clubs will increase slightly this year thanks to new deals emanating from the betting industry.
"Without them many clubs would have serious problems," he says.
ScudamoreWorld clubs dependent on betting sector cash to survive? Click to continue reading...

I would like to thank each and every single one of you that has ever come to visit my Chelsea Fans Blog for Chelsea Fans here at Chelseadaft as this morning my blog hit 10,000 site hits and its growing all the time!With a much better template as you can see, multimedia, sponsorship, site/blog links and downloads I hope that it continues to grow and who knows what the site can achieve. Click to continue reading...

Liverpool, despite the serious financial difficulties facing American owners Tom Hicks and George Gillett, are confident of quickly finding a big-money shirt sponsor to replace Carlsberg.
The lager brand are not expected to renew their 17-year association with the club when their £8million-a-year deal expires at the end of the season, especially with Liverpool looking to almost double the price to £15m a year and Carlsberg's exclusive negotiating period having finished. Click to continue reading...

With promotion to the Premier League, Wolverhampton have also gained a fancy new online gambling house sponsor to adorn their kits this season. But what's different about this sponsorship is that for the first time ever, a club with a gambling sponsor will offer a choice of logos on the junior replica kits they sell either that of the gaming site or that of the Wolves Community Trust, the club's charity arm, so parents actually have the option of whether they want their kids to be a human billboard for something that will probably have them taking out ill-advised loans at some point in their life.

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Well it was bound to happen - and it seems like it is going to happen. The UEFA is finally concerned that players are getting paid too much money. With players getting some of the highest paid sports contracts in the world only clubs with deep pockets are able to compete.

UEFA President Michel Platini voices concern over player pay inflation.

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Some didn't like the All-Star jerseys but AT&T is a mega sponsor. (Getty Images)

You know it has been a couple days since this all went down in Sandy, Utah, but still never to late to talk about it since it is a big deal for Major League Soccer. No I am not talking about the loss in the All-Star Game to EPL side Everton.

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I've seen this a few places on the Internet, and it has nothing to do with soccer in Colorado (other than presence of Burger King franchises in this state). But I'm going to publish a link to England's Daily Mail, which has a story and photos of the King's new sponsorship of Getafe, a professional team in Madrid, Spain.

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• Adidas continues decline in local sponsorship RT @sportMGTweet: #adidas expands club #soccer partnership http://bit.ly/awrvS #

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• Adidas continues decline in local sponsorship RT @sportMGTweet: #adidas expands club #soccer partnership http://bit.ly/awrvS #

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Hard-working and efficient English Premier League side Bolton Wanderers Football Club have unveiled their brand new � Reebok away kit for the 2009/2010 season. The new Wanderers shirt features sponsorship from the Bolton's new primary sponsor for the next two seasons 188BET. It uses the same Reebok design of the 2009/10 Racing Club de Lens home and [. Click to continue reading...

"This was a partnership destined to happen," said Elías Diaz of Burger King (Spain). "This is a club with commitment and passion. Burger King's values of fun, fidelity and authenticity identify with the spirit of Getafe and their unconditional passion." And of course, the best way to market Getafe's unconditional passion is. Click to continue reading...

Once again, Lyon have an entirely new set of kits this season. While the official presentation of the new kits won't be until the end of July, Umbro has released a really nice teaser that gives us a good idea of what they look like. (scroll down to the bottom for more pictures)

(click to enlarge)

The home jersey, in white, has changed the slightest, with the stripes going horizontal instead of vertical.

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Photographs of the new Stoke City home jersey for the 2009-2010 season have been revealed on the club'a web site featuring the familiar red and white stripe design of one of the most historic clubs in English football.

Designed and manufactured by Le Coq Sportif, the new design is the perfect balance between tradition and style with a neat V-neck collar, and shirt sponsorship that fits in with the design rather than looking like an afterthought.

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Major League Soccer team Real Salt Lake has presented a "prototype" of their Adidas 2010 home kit. This was done during a press conference on July 8th announcing the extension of XanGo's jersey-front sponsorship with RSL through the 2013 Major League Soccer season. Again this jersey has been deemed a "prototype". Click to continue reading...

Yesterday's delve into the maniacal madness behind Lorient's new kits brought about a discussion to some of our favorite kits. And with football desperately trying to work its way into your wallet on an annual basis, it's not really easy to weed through the thousands and thousands of choices. The sponsorship contracts typically run for [. Click to continue reading...

Normally this wouldn't be a real big deal but during a tough economy this kind of breaks that point. Real Salt Lake announced today that they have agreed to extend their current jersey sponsorship with energy drink company Xango for another three years to 2013.

What's more interesting to some may be the new look at the jersey the club will sport next season.

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Tom Hicks, owner of Liverpool FC, the Texas Rangers and the Dallas Stars, has dissolved Hicks Sports Marketing Group (HSMG) and split its employees between the Rangers and the Stars. The Hicks Sports Marketing Group website is already offline.
HSMG was formed in 2006, primarily to sell corporate advertising and sponsorship for Hicks' sports franchises. Click to continue reading...

Brisbane RFC have appointed a Marketing and Commercial Manager - Steve Guise.
Guise seems to be exactly the type of person we have been waiting for:
'With a double degree in marketing and sports management, Guise spent 10 years working for Canterbury International in Australia and New Zealand, before starting his own events management business last year. Click to continue reading...

More than his head actually.He's got a bust of himself made out of pastry.Baxenden-based Holland Pies pulled out of its partnership with Burnley when the team had a run of bad luck, early in the season.But just to show that there's no hard feelings they have commissioned a pastry bust of Burnley manager Owen Coyle - to celebrate their promotion to the premier league.

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