Sponsorship

Kits & fashion

German Amateur Team SV Oberwürzbach Agree Shirt Sponsorship Deal With Local Adult Movie Actress (Photos)

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Photo: SV Oberwürzbach/Facebook

Ahead of the new season, German amateur sideSV Oberwürzbach have gone out and signed themselves a new shirt sponsor, thus securing a vital stream of income.

Oberwürzbach, who play in theSaarlandliga (the sixth tier), have agreed a deal with local 'special interest' actress, Lena Nitro, who will now have her name and website address emblazoned across the front of the team's shirts.

Retro Football Adverts: Joe Jordan Replenishes Missing Teeth With Quick Swig Of Heineken, 1978 (Photo)

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While you'd be hard-pushed to call Joe Jordan "beautiful" in the conventional sense, there was still a undeniable ragged, brawny charm to the toothless Scotland target man.

Indeed, Jordan lost four of his front teeth early on in his career when he had them kicked out during a reserves match at Leeds United.

Patrick Kluivert’s Nine-Year-Old Son Has Just Signed His First Endorsement Deal With Nike (Photo)

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When Pies' were nine years old, we were far too busy racing our penny farthings and playing hoop-and-stick in the streets to worry about signing endorsement deals with global sportswear conglomerates.

Alas, times have changed, and now we live in a world where Patrick Kluivert's nine-year-old son Shane has a lucrative sponsorship deal with Nike which he announced himself via his very own verified Instagram account.

Manchester United

Chelsea - Back in the Champions League and right up there with the biggest clubs in the world.

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Chelsea's sponsorship deals tally up to one of the biggest in football history, according to the latest infographic from Betfair.
Yokohama Rubber Company are sponsoring us roughly £60 million per season as both the main shirt sponsor and on the sleeves.
This ranks fifth on Betfair's chart, with Manchester United's £75 million deal with Chevrolet and Adidas topping us among Premier League sides.

Retro Football: Bryan Robson Resplendent In Triple Denim For ‘Easy Jeans’ Modelling Gig, 1980s (Photos)

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Bryan Robson was a formidable player in his Manchester United pomp, sturdy of thigh and steely of conviction as he patrolled midfields the length and breadth of the land.

However, away from the hustle and bustle of football, Robson was a man who favoured comfort one look at his taste in gentlemen's leisure knitwear proves as much.

Momentous: Manchester United Have Found Themselves A New ‘Official Global Lubricant Partner’

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Image: ManUtd.com

Why, it only seems like yesterday that we were bringing you news of Manchester United's landmark deal with Japanese firm Yanmar to produce the club's first official piece of heavy-duty farm machinery.

Proving that these are indeed heady times at Old Trafford (despite what the largely dismal efforts on the pitch might have you believe), United have announced today that they can now boast the addition of an official "global lubricant partner" totheir ever-swelling corporate portfolio.

Manchester United Sign Deal With ‘Agricultural Vehicle Partners’ Yanmar To Produce Official Club Tractor (Photo)

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Photo: Yanmar Global

With Liverpool securing themselves an all-important 'official coconut water provider' recently, Manchester United have moved quickly to nudge their noses back in front in the sector-specific commercial partnership stakes.

Indeed, United have struck a deal with Japan-basedmanufacturersYanmar (who are already proud to call themselves the club's official diesel engine suppliers) to produce a Manchester United-themed tractor.

Photo: Wayne Rooney celebrates away from his Man Utd team-mates

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In case anybody was still unsure about Wayne Rooney's current levels of happiness a Manchester United, he provided this rather neat illustration during yesterday's victory over Swansea. Rooney was alone in splendid isolation as the rest of United's team celebrated. To be fair, it was a surprise to even see him on the pitch, let [.

Liverpool

Modern Football Is Rubbish: After 125 Years Of Oversight, Liverpool Finally Have An Official ‘Regional Chinese Bottled Water Partner’

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Liverpool Football Club was founded in 1892, meaning that for over 125 years they've somehow been operating without an official regional water partner in China.

Thankfully, that flagrant oversight has now been addressed, with the Reds proudly announcing that Tibet Water Resources Limited have agreed to step into the void and become the club's official Chinese bottled water suppliers.

Liverpool Fans Bamboozled At Sight Of Simon Mignolet Endorsing Belgian Pears (Photos)

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Photo: @ALS_Liga

First it was Joe Allen with his chickens, now Simon Mignolet has become the second Liverpool player in quick succession to reveal a slightly surprising fondness of country living.

Hailing from the Belgian town of Sint-Truiden, famous for it's fruit production, Mignolet has been only too happy to lend his image to a new line of 'football fruit', including pears and apples, produced by the local Fruit Innovation Farmers association.

Video: Liverpool legend Robbie Fowler kicks comedian John Bishop in the face

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Fans who sat through a drab opening 45 minutes in last night's Premier League match between Liverpool and West Brom were at least treated to some entertainment at half-time. As part of a one-off shirt sponsorship with Seeing Is Believing, a charity that aims to tackle avoidable likeness, there was a blindfolded penalty shootout during [.

Arsenal

Retro Football Sponsorship Deals: Arsenal Hard-Arse Steve Bould Models For ‘Arrow’ Boots, 1992 (Photo)

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The year was 1991; Anthony Hopkins was knee-deep in Hannibal Lecter, Vanilla Ice was bringing Caucasian hip-hop to the masses, Arsenal were First Division champions and all the cool kids wanted to be Steve Bould.

After the Gunners took the title while losing just one game all season, sportswear brands were queuing around the block to snap up their stars on endorsement deals.

Arsenal Finances are flourishing- Will Wenger use it?

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Arsenal have released details of the club's finances for the six months up to November, and they make very healthy reading. It is abundantly clear that the business section of the Gunners is going great guns, but just as clear that the football side needs to catch up. The struggle to finish in the top four this season, along with the disappointing exits from the cup competition show the stark need for serious investment in the squad, and the chairman has promised that Arsene Wenger will no longer have to get by on a pittance.

Will Wenger finally be allowed to splash the cash?

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It is being reported today that the Arsenal board will back Arsene Wenger with some hard cash this summer to the tune of around £70 million. It could even be more, which should become clearer after the half yearly figures are published around the end of the month. It seems a familiar story, as Wenger was thought to have a decent amount of money to spend in January but only bought a replacement left back on the last day of the transfer window, which he was forced into by the injury to Kieran Gibbs.

Arsenal to lose Emirates cash if they fail to get Top 4.

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I bet that Arsene Wenger regrets making his comment about Arsenal reaching the Champions league is like winning a trophy, because he will never hear the last of it until he does steer the Gunners to silverware. Journalists can be like a dog with a bone, and they will gnaw this one until there is nothing left.

Arsenal’s “brand” is not about winning……..

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Tom Fox, Arsenal's Chief Commercial Director, is not particularly famous for making supportive statements about the club and he is sure to anger a lot of fans with his latest offering.

Obviously (as its his job!) he's very happy to have helped negotiate a new deal with the Emirates airline to continue their shirt sponsorship with the club, but maybe he shouldn't have said that the fans should "be proud" of getting big-money sponsorship deals, despite not winning anything.

The Ethics of Soccer Sponsorship

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Feeling queasy at the increased commercialisation of football is an experience common to us all, but a definite ‘if you can't beat ‘em, join ‘em' mood has prevailed in recent years. Indeed, sponsorship has become yet another facet of the game to get nostalgic about – a marvellous post at the Football Attic recently confirmed the fact that certain advertisers seem to ‘suit' certain clubs.

Arsenal boss attacks Man City over fair play

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Arsene Wenger is one of the most fervent supporters of the new Financial Fair Play rules that are supposed to stop Clubs such as Man City, Chelsea and Paris Saint-Germain from gaining an unfair advantage over clubs that do not have billionaire sugar daddies. Wenger and Arsenal do stand to benefit from these rules as the Gunners are one of the best run clubs in the world, financially.

Olivier Giroud extends PUMA sponsorship deal

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Arsenal star Olivier Giroud has renewed his personal endorsement contract with sports lifestyle brand Puma.

It is OUR fault that Walcott wants more money from Arsenal!

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Theo Walcott – He is what we have made out of him by AM When Theo Walcott arrived at Arsenal from Southampton in 2006, he came in with an ever bludgeoning reputation; someone who had a sponsorship with Nike when he was just a 14 year old kid; someone who has already rejected Chelsea and [...]

Colorado Rapids

TransAmerica Extends Sponsorship

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Tonight the Rapids announced that TransAmerica has extended their jersey sponsorship for another 3 seasons, through the 2019 season. One of the key components of signing players like Jermaine Jones and (possibly) Tim Howard is the sponsorship dollars they bring in. I doubt the Rapids would look at extending their contract until they knew hey could get full value out of those signings so I take this as a good sign that the deal to use the #1 allocation spot is all but done and they're just waiting to announce it until the time is right.

Rapids Sponsored By Transamerica

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Well, didn't see that coming! Colorado announced today that they have made a deal with Transamerica to be the jersey sponsor for the next two seasons. Quite a turn around from the Ciao debacle of the offseason. The sponsorship total was not announced but the team did work through Denver based Impression Sports & Entertainment which is a departure from how the team has pursued this in the past.

English Premier League

Inter New Shirt Sponsor Deal Shows How Poor Serie A Is

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Inter Milan have hailed on their website that Pirelli have agreed to continue their shirt sponsorship of the Serie A side for another five years.

According to Gazzetta dello Sport, Inter will receive €9m a season plus a series of bonuses depending on performance.

Putting those bonuses to one side, Inter then will receive €45m over the five years.

West Brom Sponsors Take Stance On Nicolas Anelka’s “Quenelle” Celebration

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While The FA appears clueless about how to handle Nicolas Anelka's "quenelle" celebration, West Brom sponsor Zoopla have announced they are ending their sponsorship with the club at the end of the season.

The property website, co-owned by Jewish businessman Alex Chesterman, is the club's main sponsor and they have announced that they will pull the plug on their sponsorship if Anelka continues to play.

Major League Soccer

Audi Partners with MLS

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This week, Audi announced its decision to partner with the MLS. In this weekend's articleon the decision Forbes magazine predicts that this is an early sign of a trend in which sponsors will start shifting from the MLB to the MLS. Audi will be creating a commercial including MLS highlights. In exchange for their sponsorship, Audi will get field-level advertisements on nationally advertised games.

Orlando City SC’s Chicken Problem

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Orlando City Soccer Club, the 21st franchise to join the MLS, announced earlier this year that they would be partnering with Chick-fil-A for the club's upcoming inaugural season. As part of the partnership, Orlando City fans who don the club's gear into participating Chick-fil-A locations on game day will receive a special promotion.

Arsenal Financial News

Arsenal win jackpot with Puma sponsorship deal

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It is being reported in the Mirror this morning that Arsenal have secured the biggest ever sponsorship deal with Puma, which means that Nike are getting pushed out after a 20 year relationship with the Gunners.

According to John Cross, who obviously has a good relationship with an insider at Arsenal, the partnership will be worth £170 million over the next five years, when added to the £30m-a-year that they get from the Emirates for sponsoring their shirts will make the Gunners a very rich club indeed.

Gazidis – Arsenal will soon be in the Top Five Clubs …….. In revenue terms!

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Every Arsenal fans favourite Chief Exec Ivan Gazidis has been extolling the virtues of the Gunners financial prudence again, and is keenly looking forward to Arsenal making even more money when the club's sponsorship deals come up for renewal.

Gazidis said: "We are at the stage where some of the commercial deals that were tied into the construction of the stadium, and enabled us to take that first big step, will be renegotiated,"

"When that happens, we will take the second big step forward and that will be comparable in magnitude to moving to the stadium itself.

Latest Articles

Samsung renew Chelsea shirt sponsorship deal

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Samsung took up an option to renew its £15 million ($23.9 million) shirt sponsorship with Chelsea through 2015

Olympique Lyonnais signs sponsorship deal with Hyundai

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Olympique Lyonnais has sealed a two-year deal that sees Hyundai become the Ligue 1 giant's new shirt sponsor, and is an ample prove to justify the Koreans depth in football market

Expedia signs up as Official Sponsor of Professional Referees and Match Officials

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Expedia's logo is to appear on the shirts of all professional football referees from next season after the online travel agency signed a one-year deal to become the official sponsor of the company representing match officials.

The Rest

D.C. United extends Leidos sponsorship through 2018 season

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The Black-and-Red will have the government contractor on the front of their shirts for awhile.

Steven Goff reports that D.C. United and its current jersey sponsor Leidos have agreed to extend their sponsorship on the team's jersey for two more years. Originally expiring at the end of this season, the team and Leidos have apparently agreed to a two-year extension through the 2018 season, which would be the first year of the team being in their Buzzard Point home.

Warrior To Sposnor Grass Roots Football

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A new title sponsorship of the Keele International Cup has been secured as Warrior Sports has announced that it will become the title sponsor for 2013, replacing previous main sponsor - Umbro.
Held at Keele University in Staffordshire, over 300 amateur and professional teams from 20 different countries will gather to compete throughout July and August in Britain's biggest tournament.

Emirates target Real Madrid shirt sponsorship

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Emirates target Real Madrid shirt sponsorship - originally posted on Soccerlens.com

It has been rumoured for a few months now and finally it seems it is going to happen. Emirates Airlines, is now heading to Spain. It is being reported that Emirates Airline is set to sign a shirt sponsorship deal with Real Madrid worth up to €30 million-a-year.

Italy Rugby 2012/13 adidas Home and Alternate Jerseys

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The Federazione Italiana Rugby recently signed a technical sponsorship deal with adidas that will run until 2017. As part of the commencement of the new partnership the Italy adidas 2012/13...

Football loses even more of its soul

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Yesterday was a day for strange stand name changes. After the news of Sheffield United naming a stand in honour of Jessica Ennis, that turned out to be the second weirdest one of the day. Because Championship side Burnley have ... Continue reading →

San Antonio Scorpions Land Stadium Naming Rights Deal with Toyota

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San Antonio Scorpions owner Gordon Hartman announced yesterday that his team has landed a significant sponsorship with Toyota for both the new soccer specific stadium being built for the team and his inclusive amusement park, Morgan's Wonderland. Hartman also stated that the stadium, which will be call Toyota Field when it opens next spring, will [.

Ronaldinho makes a run from midfield to score against Cruzeiro

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Both Cruzeiro and Atletico-MG had a player sent off in the 58th minute of their Brasileiro match on Sunday. Half an hour later, with the score at 1-1, Atletico-MG were reduced to nine men with the match's third sending off. And a minute after that, Ronaldinho made a run from the midway line and after beating the same defender twice (once at midfield and again in the box), he put the ball just inside the far post to give Atletico a 2-1 lead.

Gold Medal Gymnast Aly Raisman Scores First Sponsorship Deal

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Gold-medal gymnast Aly Raisman was one of our faves to watch during the Olympics so was happy to read she signed her first major endorsement deal since returning from the London.

The Needham, Mass., native this week signed a one-year deal to endorse Poland Spring water. The gymnast and Maine-based beverages company announced the deal Monday outside Needham Town Hall, which sported a banner congratulating the 18-year-old for her medals.

Sky Sports Germany Surprise Amateur Players, Transmogrify Lower League Game Into Full Bundesliga Bash (Video)

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By Chris Wright

To remind everyone of the fact that the Bundesliga season begins this weekend, Sky Sports Germany turned up at a Kriesliga (the lowest division in Germany) game between SV Lohhof und SSV Dillingen at the weekend and transmogrified their Sunday morning kickabout in a full bells-and-whistles Bundesliga clash.