TransAmerica Extends Sponsorship

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Tonight the Rapids announced that TransAmerica has extended their jersey sponsorship for another 3 seasons, through the 2019 season. One of the key components of signing players like Jermaine Jones and (possibly) Tim Howard is the sponsorship dollars they bring in. I doubt the Rapids would look at extending their contract until they knew hey could get full value out of those signings so I take this as a good sign that the deal to use the #1 allocation spot is all but done and they're just waiting to announce it until the time is right.

Rapids Sponsored By Transamerica

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Well, didn't see that coming! Colorado announced today that they have made a deal with Transamerica to be the jersey sponsor for the next two seasons. Quite a turn around from the Ciao debacle of the offseason. The sponsorship total was not announced but the team did work through Denver based Impression Sports & Entertainment which is a departure from how the team has pursued this in the past.

Sporting KC Deal with Boulevard but NOT for Jersey Sponsor

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Today, Sporting KC announced the partnership that the vast majority of the fan base has wanted since Livestrong Sporting Park opened last year. That partnership, that would see Boulevard beer being served inside the stadium. The announcement brings the most popular local beer into LSP for fans to be able to buy and enjoy during games.

Bayern announce Chinese sponsor

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Yingli Green Energy Holding Company Limited, a leading solar energy company and one of the world's largest vertically integrated photovoltaic manufacturers, announced that the Company has become an Official Premium Partner of FC Bayern München

Epicenter K signs on as Ukraine EURO 2012 sponsor

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Epicenter K, Ukraine's leading home improvement retail company, has been announced as the first of four Ukrainian national sponsors for UEFA EURO 2012 at a ceremony in Kyiv.

Allianz backing world women’s soccer champions Germany

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Allianz have agreed a deal with the German Football Association (DFB) to become the lead sponsor of the women's national soccer team until the end of 2014.

Vauxhall adds Scotland to home nations football sponsorship roster

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Vauxhall Motors has been announced as the Scottish FA's new National Team Sponsor in a three-and-a-half year deal.

Energizer Personal Care Partners with WPS

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Women's Professional Soccer (WPS) announced today that Energizer Personal Care, LLC has partnered with the league as a national sponsor for the 2011 WPS Season with its Playtex® Sport® brand tampons product line

Vauxhall confirms England sponsorship

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The Football Association today announces a three-and-a-half-year agreement with Vauxhall Motors which will see the leading British vehicle manufacturer become Lead Partner to the England teams.

Philadelphia Union wins sponsorship from Bimbo bakery

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Philadelphia Union is poised to announce a major sponsorship deal that will stamp the routinely mispronounced name of the giant Mexico-based baker onto the front of the team jersey.

Samsung kicks off its marketing activities at the AFC Asian Cup Qatar 2011

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Samsung Electronics., Ltd, a global leader in the consumer electronics industry, reiterates its support for Asian football fans through its continued partnership with the Asian Football Confederation (AFC) Asian Cup Qatar 2011. Samsung will offer AFC Asian Cup Qatar 2011 crowds exciting on-site, as well as off-site, activities through its mobile and online technologies to enhance their experience and fun at the tournament.

Malta FA sign two-year kit sponsorship deal with FXDD

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FXDD Malta Limited, an online-based investment service company, signed an agreement with the Malta FA and the Malta Football Referees Association to sponsor the match and training kits of local officials.

Epson supports AFC Asian Cup Qatar 2011

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Epson has announced that it will be one of the main sponsors of the AFC Asian Cup Qatar 2011, the prestigious quadrennial football championship to be held in Qatar from January 7 to 29, 2011.

Barcelona sign record £25m a year shirt sponsorship deal with Qatar charity

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Barcelona will be paid to carry a sponsor on their shirt – for the first time in their 111-year history. A deal with the Qatar Foundation will earn the Catalan club €30m (£25m) a year until 2016, with further bonuses payable according to success on the field.

Dynamo unveil Greenstar as jersey sponsor

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The Houston Dynamo announced that Greenstar Recycling is the new official jersey sponsor of the club.

Herbalife wins Russia’s most popular football club

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Spartak Moscow football clubs is going to sign a sponsorship contract with Herbalife, a global nutrition, weight-loss and skin-care company.

Driving a Hard Bargain

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We wake up this morning to the news that a lot of us thought possible. Daniel Levy is a money making, business genius. Yes that's right. Everything Levy does is in the interest of the club. Most spurs fans came to that conclusion some time ago with some of his transfer dealings but with the news that we may start the season without a main sponsor his business acumen has come to the fore once again.

Thai beer aims to score big in the Premier League

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The Thailand-based brewer behind Singha (and Leo, the nation's favourite) plans to sponsor two English teams this year "to boost its overseas sales and reputation

Sponsors start to abandon French team

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Credit Agricole said on Monday it had cancelled its television campaign with the team, which on Sunday boycotted a training session in support of striker Nicolas Anelka who was sent home for foul-mouthing the national coach.

English Premier League

Arsenal London präsentiert ein neues Trikot

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Arsenal London präsentiert ein neues Trikot

Man glaubt es kaum. In Brasilien läuft die Weltmeisterschaft und nicht alle Fans auf der Welt denken an dieses Turnier. Vor allem in England orientiert man sich schon wieder an wichtigeren Dingen wie zum Beispiel einer Trikotpräsentation. Die hat Arsenal London jetzt medienwirksam über die Bühne gebracht und ich glaube.

Blackpool FC hunt for stadium sponsor

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Premier League newcomers Blackpool want to sell the naming rights for their Bloomfield Road stadium to bolster commercial revenue and better compete in the top tier of English football.

Predict the Score tomorrow and win a JustArsenal T-Shirt!

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Arsenal may have beaten a second string Newcastle side in the Carling Cup, but tomorrow they will be at full strength and full of confidence after beating Sunderland handsomely last weekend. Chris Hughton's job is supposed to be under pressure, but considering they are 8th in the Premier League (just six points behind Arsenal!


Der Totengräber im Stadion

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Der Abstieg in die 3. Liga war für die Fans des Karlsruher SC wirklich bitter. Einige haben ihren Frust ausgelassen und dafür gesorgt, dass der KSC gleich mal ein Geisterspiel in der neuen Saison absolvieren musste. Andere aber wurden kreativ und haben sich überlegt, wie man aus der Situation das beste machen kann.

Ohne Sponsor keine Trikots…

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Manchmal sind Zusammenhänge ganz einfach zu verstehen. Zum Beispiel könnte man ja behaupten, dass man ohne Geld auch keine neuen Klamotten kaufen kann. Wenn einem das als Verein passiert, dann ... tja was dann? Kann man sich dann auch keine neuen Trikots kaufen? Muss man dann in den alten Trikots von der Vorsaison spielen?

Trikotsponsoring 2010/2011

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Der Bundesligastart rückt langsam aber sicher näher und da wird es für uns Zeit, mal einen Blick auf die Brüste der Spieler zu werfen. Das hört sich jetzt verdammt schweinisch an, soll es aber eigentlich gar nicht sein, denn ich will ganz banal nur mal einen Blick auf die Trikotsponsoren werfen und diese sind üblicherweise [.

Innovatives Marketing: Doppelter Brustverkauf

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Es war schon eine Sensation im Jahr 1973, als in der Bundesliga zum ersten Mal überhaupt ein Verein mit einem Trikotsponsor hochoffiziell auflaufen durfte. Für Eintracht Braunschweig waren das damals harte Kämpfe mit dem DFB und auch mit vielen Fans, schließlich wollte nicht jedermann auf einmal Werbung auf den Spielern sehen.

Die wertvollsten Teams der Welt im Jahr 2010

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Forbes hat gesprochen! Das amerikanische Wirtschaftsmagazin hat mal wieder das getan, was sie am liebsten tun. Sie haben eine ihrer vielen Geld-Ranglisten veröffentlicht und diesesmal ist die Rangliste auch für uns interessant. Nein, nicht weil Fritten, Fussball & Bier zu den reichsten Bloggern der Welt gehört (Schön wäre es ja.


Welcome to Livestrong Sporting Park

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It was a day of big news today for Sporting KC. On top of the announcement of the US coming to KC in the Gold Cup, we now have an announcement on whose name will be on the stadium. That name is Livestrong Sporting Park. Today the team announced a 6 year partnership with the nonprofit organization founded by Lance Armstrong.

Timbers Announce Founding Partnership with Widmer Brothers Brewing Company

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The Portland Timbers today announced that Widmer Brothers Brewing will be the exclusive craft beer partner with the Major League Soccer (MLS) team as it begins play in 2011.

Fiorentina & Save the Children

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This past Sunday, August 29th, Fiorentina battled Napoli in their opening match of the Serie A season. Although ending in a 1-1 draw, the Florentina-based outfit controlled most of the game, maintaining possession for 52% of the game with 8 shots on goal. It also marked the unveiling of their new kits, complete with their new shirt sponsor, Save the Children.


Portland Timbers 2011 Adidas Jersey

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The Portland Timbers and Alaska Airlines, official jersey partner of the MLS club, today unveiled the team's official uniforms, training wear and apparel line that will be featured during the Timbers' inaugural Major League Soccer (MLS) season in 2011.

Chelsea y adidas renuevan alianza global

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El Club de Football Chelsea y adidas se complacen en anunciar la extensión de su alianza global en la que la marca deportiva continuará siendo patrocinador oficial y proveedor de ropa deportiva para el club durante los siguientes ocho años.

La relación empezó en 2006 cuando ambas partes crearon la fotografía de equipo más grande del mundo cuando 8,000 aficionados del Chelsea posaron junto al primer equipo.

MLS-ADIDAS Deal Extended

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Adidas has renewed their sponsorship deal with MLS 4 years before the current deal actually expired. Back in 2005 when the league as a whole was struggling, MLS stepped up with a 10 year, $150 million contract. Six years into that deal, MLS has a new 8 year deal with the sports apparel manufacturer that is said to be worth upwards of $200 million.

United (Officially) Unveil New Kit… Sigh…

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Hey everyone, it's 1980 again! Everyone be sure to invest in Apple and IBM... and avoid New Coke at all costs...

Seriously, this was the home jersey in 1980. Add a new corporate logo and change the kit sponsor from Adidas to Nike, and there's really not that big of a difference.

Now, there's a distinct possibility that I'm going to do the exact same thing I did with last year's kit (dislike initially, grow to strongly dislike, slowly soften stance, begin to appreciate it, and, ultimately, buy a bootleg design from Turkey).

The Rest

Juventus: Thousands Of Fans Sign Petition In Protest Over Ugly ‘Jeep’ Sponsor Patch On New Adidas Shirt (Photos)

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Photo: Juventus FC

No sooner had their home kit for 2018/19 been leaked on the internet had Juventus found themselves being picketed by fans griping out the new design.

Indeed, almost 15,000 fans have signed a petition against the new Adidas shirt, with the specific focus being the large black 'Jeep' logo patch slapped across the middle.

First News Of 2015

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The Rapids posted the newest episode of their official podcast today, which included an interview with Tim Hinchey. The biggest news to me was the first (as far as I know) official statement that we're looking for a new jersey sponsor. I don't think this is a surprise after the Ciao debacle but now we know for sure.

Um Haaresbreite … [Gesponsertes Video]

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Um Haaresbreite ... [Gesponsertes Video]

Du gewinnst oder du verlierst! Um haaresbreite. Denk an all die wichtigen Dinge in deinem Leben und dann feier den WM-Titel! Das war knapp gestern, aber am Ende waren unsere Jungs um Thomas Müller einen kleinen Ticken besser und genau das hat es am Ende auch ausgemacht.

Bier gegen Domain!

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In Nürnberg bricht mal wieder ein neues Zeitalter an. Das Nürnberger Stadion, von den Fans Max-Morlock-Stadion getauft, hat endlich einen neuen Namenssponsor gefunden. Der Elektronik-Hersteller Grundig wird seinen Namen für das Stadion hergeben und dafür natürlich auch einen entsprechenden Obulus an den 1.

Sporting KC and Livestrong End Relationship in Messy Fashion

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We all probably saw this coming in one way or another after all the news this week regarding Lance Armstrong and his apparent confession to Oprah in regards to doping. I'm not sure that we expected the ending of the relationship to end quite like this. Tonight, Darren Rovell broke the news on ESPN that Sporting and Livestrong had severed their relationship with both sides laying the blame on the other.

A Class with Patrick Vieira (sponsored Video)

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Achtung! Video ist gesponsored, Text und Meinung ist unsere! Da lassen wir uns nicht dreinpfuschen!

Die UEFA Europa League ist schon wieder voll in Fahrt und wir freuen uns jetzt jede Woche auf viele schöne neue Sprüche unserer Fussballer. Da bei internationalen Spielen oft viele Emotionen drin stecken, sind wir uns sicher, dass da einiges kommen wird.