Social Media - Recent posts

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No Two Companies Will Ever Have The Same Social Media Marketing Strategy

Soccer Science 15 November @ 10:31 PM EST

On Thursday, November 5, I was a panelist at Football Partnership's Tweet Blowing the Whistle on Social Media, a discussion about soccer and social media. The panelists also included Greg Lalas (Goal.com), Chris Schlosser (MLSnet.com) and Chris Toy (Studs-Up.com). For more about the panelists, check out the blog I posted the day after the event.

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What happened at “Tweet – Blowing the Whistle on Social Media”?

Soccer Science 06 November @ 07:28 PM EST

Last night I attended Alex Kotler's Football Partnerships panel, "Tweet: Blowing the Whistle on Social Media." Greg Lalas, Chris Schlosser, Chris Toy and myself were the panelists, and there were some seriously smart people in the room, all with incredible perspectives. It was humbling and insightful to be included among this group to discuss and share information on how we are each using social media to achieve our business objectives.

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How Women’s Professional Soccer is using Twitter as a marketing tool

Soccer Science 31 October @ 07:42 PM EST

This blog post takes a brief look at how Women's Professional Soccer (WPS) and its teams have used Twitter. We'll look at the early days of Twitter integration and how it's evolved as a sports marketing tool. Then, we'll discuss a couple ideas for utilizing Twitter's new List feature.

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How the Women’s Professional Soccer Twitter campaign has developed

Soccer Science 31 October @ 07:42 PM EST

This blog post takes a brief look at how Women's Professional Soccer (WPS) and its teams have used Twitter. We'll look at the early days of Twitter integration and how it's evolved as a sports marketing tool. Then, we'll discuss a couple ideas for utilizing Twitter's new List feature. Keep in mind this is a very short post on a topic I could describe for days.

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Facing Off Over Facebook: The Impact of Social Media on Women’s Sports

Soccer Science 19 October @ 01:18 PM EST

Tonight, October 19th, at 5pm PST / 8pm EST, a lecture: "Facing Off Over Facebook: The Impact of Social Media on Women Sports" is going to be broadcast LIVE online from the Tucker Center at the University of Minnesota. http://www.cehd.umn.edu/tuckercenter/lecture/default.

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How do you think social media is affecting the sport of football?

Soccer Science 25 September @ 01:36 PM EST

In November, Alex Kotler of Football Partnerships is putting on a rockin' panel to discuss how social media is affecting the sport of football, and yours truly has been invited as a panelist. (I'm super honored/excited to be a part of this! Details below.)

So I'm calling on all my Social Media gurus out there to help me prep!

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The Tastiest Bookmarks on the Web

Soccer Science 08 July @ 12:52 AM EST

The Web is a big place, full of new and interesting things to discover. The problem is finding the good stuff and keeping track of it all. This is where Delicious can help. Read more about delicious.

Basically, delicious.com is a Social Bookmarking service, which means you can save all your bookmarks online, share them with other people, and see what others are bookmarking.

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How to Market Yourself as a Professional Athlete using Social Media

Soccer Science 06 May @ 09:30 PM EST

Dear athlete,

Whether you know it or not you are, quite literally, a marketable product... but unless you're one of the few headliners in your league, chances are you just can't afford a team of people to get your name out there, build a cool website, or create a personalized marketing campaign.

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Women’s pro soccer league to allow in-game ‘tweets’

Pretty Tough Soccer 20 March @ 11:07 PM EST
I admit it - I'm addicted to Twitter. So it comes as good news that while in-game Twitter posts might be a technical foul of sorts in the NBA, at least one sports league is embracing the idea of having players use the social networking Web site during a game. The new Women's Professional Soccer league will [. Click to continue reading...

Follow the WPS Commissioner on Twitter!

Soccer Science 19 March @ 12:11 PM EST
WPS, and our Commissioner in particular, recognizes the unique opportunity social media presents us. I've started to compile a comprehensive list of all the WPS Tweeters. Here's the ones I already know are in the Twitter-mix off-hand (more will follow - I will keep a comprehensive list for you here and on my Big Soccer blog). Click to continue reading...

The Ultimate WPS Social Media Resource is on Big Soccer

Soccer Science 16 February @ 11:43 AM EST
So I spent the better part of my weekend sorting out all my bookmarks and RSS feeds. Then, I posted all the WPS team Social Media links on my Big Soccer blog at http://www.bigsoccer.com/forum/blog.php?b=3803SHARETHIS.addEntry({ title: "The Ultimate WPS Social Media Resource is on Big Soccer", url: "http://www. Click to continue reading...

Will the Guardian.co.uk Interactive Chalkboards Catch On?

Soccer Science 09 February @ 03:26 PM EST
The Guardian.co.uk has released an interactive chalkboard application on their website. Where did they get all the data, and what's next? SHARETHIS.addEntry({ title: "Will the Guardian.co.uk Interactive Chalkboards Catch On?", url: "http://www.amandavandervort.com/blog/2009/02/will-the-guardiancouk-interactive-chalkboards-catch-on/" }); Click to continue reading...

L.A. Sol Bloggers - Anybody out there? C’mon you’ve got MARTA!

Soccer Science 23 January @ 01:31 PM EST
Rob Penner, the Director of PR here at WPS, just sent this article out to all our teams about the change in media coverage for professional sports. SHARETHIS.addEntry({ title: "L.A. Sol Bloggers - Anybody out there? C'mon you've got MARTA!", url: "http://www.amandavandervort.com/blog/2009/01/la-sol-bloggers-anybody-out-there-cmon-youve-got-marta/" }); Click to continue reading...

Email to the Women’s Committe - Good links!

Soccer Science 16 January @ 11:32 AM EST
I just sent this email to the Women's Committee, and I wanted to share it with you. SHARETHIS.addEntry({ title: "Email to the Women's Committe - Good links!", url: "http://www.amandavandervort.com/blog/2009/01/email-to-the-womens-committe-good-links/" }); Click to continue reading...

Wanna Go To Portugal in March?

Soccer Science 13 January @ 01:56 PM EST
$695 bucks get you hotel room (double occupancy - $250 extra for single occupancy), breakfast, transportation to/from games, meeting rooms, field rentals, NSCAA notebook, and entrance to all Algarve Cup games.SHARETHIS.addEntry({ title: "Wanna Go To Portugal in March?", url: "http://www.amandavandervort. Click to continue reading...

Top 10 Women’s Pro Soccer Players On Facebook

Soccer Science 11 January @ 02:32 PM EST
I read a blog post a while back that read, "...While MySpace's popularity is starting to fade and more people are embracing Facebook, we thought it'd be good timing to point out which famous footballers are on the cutting edge of social networking and who have their own Facebook pages. 1. Peter [. Click to continue reading...

Thanksgiving Reading: “Ouliers” and “Grown Up Digital”

Soccer Science 30 November @ 03:13 PM EST
I'm on a layover in Las Vegas as I travel home from my Thanksgiving Day festivities, and I've just polished off Malcolm Gladwell's latest release, Outliers. I'm also working on Growing Up Digital by Don Tapscott. Insightful reading!SHARETHIS.addEntry({ title: "Thanksgiving Reading: "Ouliers" and "Grown Up Digital"", url: "http://www. Click to continue reading...

Beau Dure from USA Today visits the Chicago Red Stars office

Soccer Science 24 October @ 02:17 PM EST
Turns out that one of the few, most notable, soccer writers in the country was in Chicago this weekend for a couple big events.SHARETHIS.addEntry({ title: "Beau Dure from USA Today visits the Chicago Red Stars office", url: "http://www.amandavandervort.com/blog/2008/10/beau-dure-from-usa-today-visits-the-chicago-red-stars-office/" }); Click to continue reading...

Reflections On The Chicago Red Stars’ Social Media Strategy

Soccer Science 29 September @ 03:56 PM EST
A look at the WPS Chicago Red Stars' social media strategy. SHARETHIS.addEntry({ title: "Reflections On The Chicago Red Stars' Social Media Strategy", url: "http://www.amandavandervort.com/blog/2008/09/reflections-on-the-chicago-red-stars-social-media-strategy/" }); Click to continue reading...

Amanda Vandervort’s Top 8 SEO Sites

Soccer Science 05 May @ 12:16 PM EST
I visit these seven SEO websites more than any others so I wanted to share them. Includes SEOBook, SEOmoz, TropicalSEO, and more. Click to continue reading...

Interview With Peter Wilt: WPS Chicago’s CEO Takes One Step Backward For Two Giant Leaps Forward

Soccer Science 18 April @ 07:43 PM EST
Photo courtesy of Peter's blog. Peter Wilt was the first President and General Manager of the Chicago Fire in Major League Soccer, and has gained a noteworthy reputation for being a fan-friendly soccer businessman. He's known for answering questions from fans through the BigSoccer Internet message boards, and he now maintains his own blog [. Click to continue reading...