Social Media

destacado

¿Cómo elegir a un influenciador digital para tu marca?

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Hace tiempo escribía sobre las diferencias entre las celebridades, influenciadores, embajadores y otras clasificaciones que considero importantes cuando hablamos de un ecosistema digital como el que presentan los medios sociales.

Está "de moda" que marcas comerciales, ya sea de productos y servicios, busquen la forma de conectar con sus potenciales consumidores dentro de los medios sociales, algunos haciendo "paid media" con las opciones que plataformas como Twitter y Facebook ofrecen, y al mismo tiempo o de forma independiente, buscan utilizar a aquellos usuarios que por una razón u otra tienen una gran masa crítica (cantidad de seguidores o fans) que los vuelve relevantes a nivel masivo o de nicho dentro de los medios sociales.

Werevertumorro: marca personal que cuenta historias

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Mucho se ha hablado de la llegada del famoso vlogger mexicano, Werevertumorro, a la Segunda División Profesional del Fútbol Mexicano.

Los Murciélagos FC le han dado cabida a él y al también conocido "Tomametenoch" lo que suscitó una oleada de comentarios de todo tipo, pero los despectivos y negativos hacían énfasis en las preguntas, a mi juicio, incorrectas.

Rayados de Monterrey : Redes Sociales y Fútbol

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Por : Isaac Treviño Twitter:@IsaacTregzz

Hoy además de hablar de nuestros queridos Rayados, su problemática actual y la forma en que la directiva está trabajando para armar un plantel que nos de esas satisfacciones que ya tanto extrañamos , tocare algunos otros temas que creo son significativos para el entorno del Fútbol en el cual giran muchas de nuestras actividades y diversiones .

Gillette: #InnerSteel y lo que representa el in & out

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Tener un activo proveniente de un patrocinio deportivo tiene muchas ventajas. Quizás la que más es utilizada, es la asociación directa de la relación entre patrocinador-patrocinado.

Recientemente, tuve el honor de ser invitado por Gillette a su lanzamiento global de la campaña #InnerSteel en Barcelona, con su embajador estrella Lionel Messi.

Social Media en el Super Bowl

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Uno de los eventos deportivos con mas rating es el Super Bowl, se habla de el intensamente semanas antes, y semanas después. Es un evento capaz de atraer masas, y es por eso que las marcas y las empresas buscan ser parte de este evento, no solo en anuncios, sino también en las redes sociales.

Es normal que se hable acerca de los anuncios en el Super Bowl, incluso algunas personas esperan más los anuncios de las grandes marcas que el evento mismo, las grandes cantidades de dinero que paga una marca por anunciarse durante 30 segundos aumentan año con año, para este 2014, la cifra fue de cuatro millones de dólares por esos segundos, pero hay algo que está tomando mucha fuerza, la gran contribución esta vez compartiendo comentarios, anuncios, opiniones, etc.

Monitoreo y Análisis en el Social Media

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Monitorear y analizar información son dos acciones que nos permiten tomar decisiones en base a información recaudada a través de estrategias planteadas por empresas de cualquier giro o inclusive, entidades deportivas.

Monitoreouna evaluación continua de una acción en desarrollo. Es un proceso interno coordinado por los responsables de la acción.

#SocialMedia: Mitos sobre la Compra de Followers (Parte III)

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Y ya con todo el preámbulo anterior, llegamos al final ¿Cuáles son los principales mitos y que poco tienen de certeza sobre la compra de followers?

Te siguen muchos "huevitos", por lo tanto, compraste followers

De forma simpática, Twitter diseñó un avatar genérico en forma de huevo, refiriéndose a un pájaro antes de nacer para los nuevos "tuiteros".

#SocialMedia: Mitos sobre la Compra de Followers (Parte II)

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En la Parte I de este post, hablamos sobre las generalidades, definiciones y clichés existentes ante la compra de followers en Twitter. En esta ocasión, vamos a ver de forma más profunda cómo opera la compra de followers para intentar, y solo eso, diferenciar una compra contra un seguimiento, incluso con casos reales.

#SocialMedia: Mitos sobre la Compra de Followers (Parte I)

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Hace no mucho tiempo leí un comentario muy a la ligera sobre la posible compra de followers que reflejaba un total desconocimiento de como opera ese tema y por tanto una serie de prejuicios a la hora de emitir un razonamiento.

De tal forma, me doy a la tarea de explicar más sobre este tema paso a paso.

Importancia del Social Media en el ámbito deportivo

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No es una novedad que el social media ha revolucionado el modo en que las empresas pueden usar el marketing dentro de las redes sociales para mejorar su imagen y lograr un contacto más directo con sus clientes. Hablando específicamente sobre Social media en el ámbito de los deportes, las redes sociales han mejorado la experiencia del entretenimiento deportivo mediante la conexión que se genera entre los fans y la marca.

English Premier League

Arsenal Home, Away and Third Shirts By Puma: Leaked [PHOTOS]

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Photographs of Arsenal's home, away and third shirts by Puma for the 2014/15 season have been leaked on the Internet.

The leaked photos are the result of the catalog being posted on social media today (see below; click the image for a larger view). The yellow shirt is the away one, while the blue is the third kit.

Experiencing The Premier League Run-In: The Heart Of English Football

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As a supporter, trying to grasp perspective during a wonderful run can be difficult.

Youbecome so immersed in your soccer team when it's going well; reading every match report after a win, trawling through social media to sample opinions of your team and counting down the seconds until the next fixture.

Manchester United Manager David Moyes Must Be Given More Time

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If you simply read posts on social media, you'd believe a majority of Manchester United fans want David Moyes sacked. But when you interact with thoughtful long-term supporters of the club, you realize the sentiments on the Internet do not represent the ethos of the club or its long-term supporters.

Thank You

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In 2013, more than 4.3 million unique people read this site.

We're grateful to every one of you — the readers — who read the articles, post comments, interact with us on social media and who make World Soccer Talk a part of your daily routine.

Without you, it'd be impossible to do what we do.

Lewis Holtby hosts first Hangout with fans

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Tottenham Hotspur have continued their innovative and fresh approach to interacting with supporters through social media this summer, as they've launched their very first Google Hangout with supporters and bloggers. Midfielder Lewis Holtby made club social media history as the first ever player to host a Hangout, and as expected was his usual charismatic self as he discussed his personal goals, preseason, and the differences between the Premier League and Germany's Bundesliga.

Red Devils jump on Twitter bandwagon

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Premier League champions Manchester United led their rivals in last season's table, but they are officially the last top flight club to jump on the Twitter bandwagon. Nonetheless, today the club launched their official Twitter account, putting an end to supporters' requests to have yet another outlet to connect with the club.

Marketing Deportivo

El impacto de Ser Monos Todos

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"Nadie nace odiando a otra persona por el color de su piel, o su origen o su religión" – Nelson Mandela

El racismo es un problema social que aún en el 2014, en un mundo globalizado, multicultural, sigue haciéndose presente en muchos ámbitos de nuestra vida; lamentablemente el deporte no es ajeno a ello, prueba de esto son dos hechos ocurridos durante la semana pasada: las palabras de Donald Sterling, dueño de Los Angeles Clippers y el plátano arrojado a Dani Álves durante el encuentro entre Villarreal y Barcelona.

#SocialMedia: De Embajadores, Influenciadores y Tuitstars

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En tiempos recientes y con el auge de Twitter como medio social en México, las marcas intentan participar e influenciar las conversaciones que están sucediendo. Generar Trending Topics, crear un Word of Mouth (WOM) digital y hacer llegar los mensajes al mercado target son una tarea cotidiana de las áreas de marketing de cualquier marca y/o entidad deportiva.

Neymar

#weareallmonkeys

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#weareallmonkeys

Die "Ich-ess-Rassismus-einfach-auf" Aktion von Dani Alves hat im Internet weite Kreise gezogen. Etliche Fussballer, Prominente aus anderen Bereichen und Fans haben sich eine Banane essend fotografiert und die Bilder anschließend mit dem Hashtag #weareallmonkeys auf diversen Social Media Plattformen in Netz gestellt.

Report Claims Banana-Eating ‘We Are All Monkeys’ Social Media Campaign Was Pre-Planned And Originally Intended For Neymar

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By Chris Wright

A report published in Spanish newspaper AS has claimed that the 'We are all monkeys' campaign that swept social media in the wake of the banana taunts quite literally tossed at Dani Alves at the weekend was pre-planned well in advance by agroup of marketing firms.

Major League Soccer

Three things I learned from MLS media training

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Throughout the month of February, I traversed the country with my co-workers and peers Gabe Gabor, Sean Dennison, Brian Dunseth and Dan Courtemanche to deliver media training on behalf of Major League Soccer to our players at 14 clubs (the remaining clubs used outside firms for their media training fwiw).

2014 Home Shirt Thoughts

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Don't like the shirt? I blame the bear.

All 19 MLS teams have at least one new shirt in 2014, and with the exception of one or two early (DC United) and late (Chivas USA) releases the fans all wait eagerly, desperately searching social media for 'leaked' photos or attending release parties.

Juggling a Soccer Ball #ThroughGlass

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MLS All-Star weekend in Kansas City was full of Glass explorations. One fun little moment I found digging through my archives was this: Juggling a soccer ball with our king of video content at MLS, Jason Saghini.

Follow @jasonsaghini

Stay tuned, more #throughglass adventures to follow!

#DigDeep

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So what's up with this #DigDeep hashtag that I see following #dcu around the Twitterverse? Possible meanings that I can come up with off the top of my head?

  • A none-too-subtle message to the ownership to loosen the purse strings and #DigDeep in the moneybags for some filthy lucre to be splashed on reliable finishing.

Arsenal

This is why you have to be careful when you abuse your own players

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By Walter Broeckx

As I follow Per Mertesacker on the social media a bit I had the pleasure of reading this post (below) on his time line. Now I must say that following the German players on the social media is rather interesting.

They talk about the charity work and are rather active in [..

Arsenal News: Gunners Keen On Blockbuster Transfers This Summer

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Arsenal fans have been very vocal on social media asking manager Arsène Wenger to concentrate on a few big names instead of the inexpensive youngsters the manager normally ends up pursing in each transfer window. More well-rounded and known players naturally demand higher salaries as well as much larger bids; something Wenger is not accustomed to.

The Rest

Oscar and Willian's Twitter message ahead of tonight!

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Oscar and Willian have both taken to their Twitter accounts to post message's to the Chelsea fans ahead of tonight's Champions League clash with Maribor.
"Come on Chelsea" and "Come on Blues" were the messages from two our Brazilian's in what is another important game this evening.
Do you have a team in mind you believe should start?

"Death Be Not Proud:" Saturday night's The River End tifo incident

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A (no so) funny thing happened during the Sporting Kansas City match and it wasn't on the field for once

For those of our readers who don't pay attention to social media there was an incident during the Sporting Kansas City match. No, not the one where Ray Gaddis shoved Benny Feilhaber over.

Wembley Arch To Go ‘Interactive’ And Light Up To React To Goals And Social Media Trends

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By Chris Wright

Thanks to the FA's new sponsorship deal with broadband-mongers EE, the "iconic" arch over Wembley stadium is to get an interactive makeover, with a newly-fitted, state-of-the-art LED system meaning the structure will be able to react to fluctuating social media trends during games.

Photo: Man Utd manager Louis Van Gaal and chief executive Ed Woodward in one-on-one meeting

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Manchester United supporters on social media sites are hoping that something is brewing ahead of transfer deadline day after manager Louis van Gaal...

Click the headline to read the full story.

Aus einem Hurensohn wird ein Elefant … und bleibt am Ende doch eine Mücke

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Aus einem Hurensohn wird ein Elefant ... und bleibt am Ende doch eine Mücke

Ist Bastian Schweinsteiger doof? Wollte er vielleicht gezielt einen Konflikt heraufbeschwören? War er vielleicht nur betrunken und hat nicht nachgedacht? Egal wie man es sieht, seine BVB-Hurensöhne Attacke mag sicher nicht in Ordnung sein, aber das man aus diesem Fangesängen gleich einen Elefanten machen muss, ist auch ein wenig fraglich.

Spanish Second Tier Side Reveal Tuxedo-Themed Shirts

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Segunda B side La Cultural Leonesa have released photos of their new tuxedo-themed strip on social media.

This kit it not a joke.

Spanish media is reporting that officials at the club are saying that the response thus far on social media has been positive regarding the new uniform.

The initial intent was for team to only use the kit during the preseason.

New Soccer Video Website Launches to Aggregate Best Viral Videos From Across the Web

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Viral videos are such an integral part of the soccer experience. Whether it's interviews with The Special One, clips from Nike or user generated videos, you can now find them in one place at worldsoccertalk.tv.

No longer do you have to hunt and click through YouTube or social media to find the soccer videos that appeal to you.

The Procrastinator’s Guide To A Proper US Kit

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Like the US MJ instead of FJ these days.

Matt Biggerstaff & Eric Giardini go shopping for icy pops.


We're backkkkkkkkkkkkkkkkkk. You might remember us from a time long agocalled December.

The 23 is set, whether you like it or not.

If you don't like it, be sure to take to social media and let your friends know!

Klinsmann ‘hugely disappointed’ in his son’s Donovan tweet

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Photo by ISIPhotos.com

By RYAN TOLMICH

U.S. Men's National Team manager Jurgen Klinsmann has had to deal with the fallout of his decision to leave Landon Donovan off the final 23-man roster for the World Cup in the last 24 hours, but before speaking with the media, he had to deal with his son.

Beleidige nie einen Fussballer von Arsenal London

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Beleidige nie einen Fussballer von Arsenal London

Beleidige über Social Media nie einen Fussballer von Arsenal London, denn ab jetzt treten sie den Gegenbeweis an. Und glaubt mir eines, mit einer einfachen Beleidigung könnt Ihr heute keinen mehr herausfordern. Also lasst Euch gefälligst etwas besseres einfallen.

FC BARCELONA REACHES 100 MILLION SOCIAL FANS

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What happens when a social media director gets married

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Ethan and I got married on September 21, 2013. And despite my best efforts to keep my cell phone by my side for most of the event, I only took a few photos, most of which were selfies with my new hubby and bridesmaids. I suppose wearing my Google Glass was an option, but to be honest in the end I decided to keep the attention on the event itself, not the technology I was wearing.

Five First Impressions of Google Glass

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I was lucky enough to be selected as part of the Glass Explorer program (thanks to my rock star team at Google Plus!), and after a couple days of obsessing over them, practicing using them, and showing them off all around New York City, here are five of my first impressions.

1. Glass is all about what's happening right now.