En la Parte I de este post, hablamos sobre las generalidades, definiciones y clichés existentes ante la compra de followers en Twitter. En esta ocasión, vamos a ver de forma más profunda cómo opera la compra de followers para intentar, y solo eso, diferenciar una compra contra un seguimiento, incluso con casos reales.
En tiempos recientes y con el auge de Twitter como medio social en México, las marcas intentan participar e influenciar las conversaciones que están sucediendo. Generar Trending Topics, crear un Word of Mouth (WOM) digital y hacer llegar los mensajes al mercado target son una tarea cotidiana de las áreas de marketing de cualquier marca y/o entidad deportiva.
Hace no mucho tiempo leí un comentario muy a la ligera sobre la posible compra de followers que reflejaba un total desconocimiento de como opera ese tema y por tanto una serie de prejuicios a la hora de emitir un razonamiento.
De tal forma, me doy a la tarea de explicar más sobre este tema paso a paso.
No es una novedad que el social media ha revolucionado el modo en que las empresas pueden usar el marketing dentro de las redes sociales para mejorar su imagen y lograr un contacto más directo con sus clientes. Hablando específicamente sobre Social media en el ámbito de los deportes, las redes sociales han mejorado la experiencia del entretenimiento deportivo mediante la conexión que se genera entre los fans y la marca.
Pareciera que todos podemos ser, que es la profesión del futuro para el ahora, que es indispensable, que solo se requieren ciertas habilidades (o ser un Millennial), y así tenemos la extendida presencia del Community Manager (CM).
Hay quienes quieren denostarlo, hay quienes lo ensalzan...
MLS All-Star weekend in Kansas City was full of Glass explorations. One fun little moment I found digging through my archives was this: Juggling a soccer ball with our king of video content at MLS, Jason Saghini.
Stay tuned, more #throughglass adventures to follow!
It's no secret: I love Google+ Hangouts. They're effective, innovative, engaging and fun.
I actually feel the way about this technology today, as I did about Twitter back in the early days of WPS (2008) when we needed a way to share our player allocation and subsequent draft. The technology and opportunity Twitter presented seemed like the perfect way for us to share these events in real-time.
Following Monday's Europol press conference on the global scale of match-fixing, Philly.com's Jonathan Tannenwald asked MLS, the NASL and the USL what they are doing to combat this problem. MLS in particular seems to be taken a very proactive approach to the matter and it's one that started before the Europol news.
It's safe to say that the MLS off-season has included a lot of presentations. Not that I mind, in fact anybody that's ever worked with me will tell you that I love a good Power Point. But in all this prepping and presenting to our ticket sales professionals, digital leads, internal staff, and even our players, three best practices in personal social media continue to surface.
The Missouri Youth Soccer Association has unveiled a new logo and new social media websites.These newly-developed social media sites will allow for MYSA members to get all of the latest information on MYSA and interact with other soccer enthusiasts.
Lockerdome:Lockerdome will be the social media home for Missouri Youth Soccer.
Tottenham Hotspur have continued their innovative and fresh approach to interacting with supporters through social media this summer, as they've launched their very first Google Hangout with supporters and bloggers. Midfielder Lewis Holtby made club social media history as the first ever player to host a Hangout, and as expected was his usual charismatic self as he discussed his personal goals, preseason, and the differences between the Premier League and Germany's Bundesliga.
Premier League champions Manchester United led their rivals in last season's table, but they are officially the last top flight club to jump on the Twitter bandwagon. Nonetheless, today the club launched their official Twitter account, putting an end to supporters' requests to have yet another outlet to connect with the club.
There has been, in recent years, a fundamental shift in the way that new stories are reported. There was a time when an announcement would be made, comment would be passed upon it, and that would be that. Nowadays, of course, things are different. Stories often break through gossip on social media or though stories placed in newspapers, often by parties with access to inside information but also vested interest, and there then follows a period of flux, during which nobody exactly knows exactly what the truth is and what the truth isn't.
XFINITY PRESENTS: THE ULTIMATE SPORTS SOCIAL MEDIA JOB - SCORE YOUR DREAM JOB!
XFINITY is once again hosting the Ultimate Sports Social Media Job contest, in search of a dynamic individual to become the new voice of @XFINITYSports. Interested applicants can enter now through February 18 at www.
This is your chance. You could win your dream job. How do I know it's your dream job? Because I'm you, and this is my dream job. You'd be the social media voice of XFINITY Sports. How does this sound to you?
Unparalleled access to the country's premier sporting events
XSG Home Studio in Philadelphia apartment
12 months of free Comcast/XFINITY service (TV with all sports packages, internet and phone)
This is one of those unique chances that our partnership and strength of network can benefit you. All you need to do is enter a contest and win a job in sports media. Here are the details on how to enter the contest from Comcast and XFINITYsports.
XFINITY is looking for the next voice of Xfinity sports.
SB Nation and Comcast's XFINITY have partnered up in an attempt to find the next big social media, sports reporting star for the cable network. Essentially they're going about this by way of an "audition" of sorts. Seeing as some of you are interested in this sort of thing, and it would be very cool to have a Portland Timbers fan in this position, I figured I would pass along the details.
How cool is Sebby Salazar? He was the on-field reporter at D.C. United games for Comcast SportsNet DC - and helped create a great team-sponsored podcast - before moving on up the ranks to an anchor position at CSN Houston. How would you like to follow in his footsteps? Not his footsteps exactly. Instead of being the on-field reporter, you'd be the social media voice for XFINITY for a year, traveling all over the country on their dime to cover the biggest sporting events, plus they'll set you up with more electronics than you can throw an iPad at.
Every now and again, our network's ability to partner with big companies results in fun contests and offers that we can pass on to you. For the next couple of weeks, XFINITY is the partner du jour, and they're offering you guys a chance at a real nice sports social media gig.
XFINITY is looking for the next voice of Xfinity sports.
To all you sports fans out there that think they have what it takes to make it big time, your chance has arrived. Only once a while does an opportunity like this present itself - the chance at a dream job in the wonderful world of sports and social media.
XFINITY has officially lauched a nationwide contest and are looking for you - the next voice of XFINITY Sports.
While Facebook and Twitter can be useful in aiding the occasionalrevolution, it can also be the downfall of theoccasionalpublic figure. Realizing how destructive social media can be to a young footballer, Bolton have decided to take action in defending Olympian Marvin Sordell from what they fear could be a growing addiction to social media.
Diese Revolution war schon lange überfällig. Kann ja gar nicht angehen, dass die Schiedsrichter immer noch mit einem Kugelschreiber die entscheidenen Spielszene auf einen Zettel notieren und diesen dann später auswerten. Doch die digitale Revolution schafft Abhilfe und so gibt es jetzt was? Na klar, eine App.
El sorteo de la siguiente fase de Champions League será el próximo 20 de diciembre en Nyon. Por eso en la web sportwist han realizado un listado con los 16 equipos clasificados a octavos de final y sus redes sociales.
El Barcelona es el numero 1, destaca el Manchester United en tercero y llama más la atención que los red devils no tengan cuenta de Twitter.
Soccer is a unique product from a business context that is made more complex in the United States due to cultural and structural differences from the rest of the game worldwide.
Technology, and in particular social media, is one of those keys to unlocking the future of the sport. But it's not quite as simple as setting up a Facebook or twitter account, especially those that think they understand it when they simply do not.
Ethan and I got married on September 21, 2013. And despite my best efforts to keep my cell phone by my side for most of the event, I only took a few photos, most of which were selfies with my new hubby and bridesmaids. I suppose wearing my Google Glass was an option, but to be honest in the end I decided to keep the attention on the event itself, not the technology I was wearing.
I was lucky enough to be selected as part of the Glass Explorer program (thanks to my rock star team at Google Plus!), and after a couple days of obsessing over them, practicing using them, and showing them off all around New York City, here are five of my first impressions.
Arsenal fans have been very vocal on social media asking manager Arsène Wenger to concentrate on a few big names instead of the inexpensive youngsters the manager normally ends up pursing in each transfer window. More well-rounded and known players naturally demand higher salaries as well as much larger bids; something Wenger is not accustomed to.
With almost one-third of the season expired and the Fire looking like a club destined to miss the playoffs for the third time in four seasons the whispers about a coaching change are getting louder. Fans are understandably upset with the club's 2-7-1 record and the outcry for change via social media and various other outlets becomes more vocal with every disappointing loss.
StartingXI 1.) You are probably the most twitter friendly player on the Whitecaps. How have the Caps supporters treated you on social media? Brad: "The supporters have been fantastic since I have arrived. It's really nice to be in a city with so much passion and support from a particular team." 2.) In a interview .
On the road tonight, so we thought we would revisit an interview we did from the start of the 2011 MLS season. Back then, Emigidio Gamboa of the Chicago Fire was kind enough to answer a few questions about the Fire's promotional efforts for 2011, the team's use of social media and more. Now as we start the 2013 campaign, it makes sense to take a look back to see how some of these efforts succeeded.
Sporting Kansas City announced today that they are ending their Sporting Membership program in it's current design. The program had originally been set up with a website for fans to sign up as a social media area as well as a location to get the free away tickets that the team offered and the free members stand tickets that the team offered in the first season.
This past Christmas I received a copy of 'A Memoir of Hope Solo' which I was eager to read. Now, I am not an expert book reviewer but am a huge soccer fan and supporter of women's soccer so these seemed to be right up my alley with regards to reading.
It did not take long for a certain theme to emerge - Hope Solo vs the world!
Joey Barton engaged in a lengthy war of words with himself on social media site Twitter, prompting him to challenge himself to a physical fight. The QPR midfielder currently on loan at Marseille has gained nearly two million followers on Twitter with his outspoken ways and quotes from some of history's greatest philosophers plus Morrissey.
It's also being reported on social media that, along with the Nazi salutes, small pockets of West Ham fans also chanted 'Viva Lazio', 'Can we stab you every week?' and 'Hitler's coming for you, you f**king Jews' at White Hart Lane as well as hissing after letting off a smoke bomb (to mimic Holocaust gas chambers) in the week after ten Tottenham fans were beaten senseless and knifed in Rome for nothing other than being fans of a historically Jewish football club.
Kyle Walker's recent performances have been firmly under the microscope and the media reports had been given more fuel by the right back's decision to close his Twitter account after the Chelsea game. Kyle may be back on social media but the press are taking things a stage further by suggesting his place in the side is under threat.