Soccer United Marketing

Major League Soccer

Carlos Cordeiro’s tenure will be judged by how he handles Soccer United Marketing (SUM)

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After Carlos Cordeiro’s election win this past weekend as US Soccer Federation (USSF) President, the general sense is that Cordeiro’s management style will be different than his predecessor Sunil Gulati and that he will attempt to find a more consensus-based approach to issues. But in terms of general policies and positions, he doesn’t differ from Gulati very much except in one notable place - the role of Soccer United Marketing (SUM) as the media partner of US Soccer.

Major Link Soccer: Bayern Munich midfield prospect to switch from Germany to U.S.

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Timothy Tillman could have a promising future in red, white and blue. Also, Raheem Sterling is the poster boy for xG.


Seattle Reign FC acquired U.S. international midfielder Allie Long form the Portland Thorns yesterday in a somewhat complex trade that also sent Rebekah Stott and Katie Johnson to Sky Blue FC.

What MP & Silva’s $4 billion TV deal could mean for lower leagues of American soccer

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On Monday, Sports Business Journal reported that Riccardo Silva on behalf of MP & Silva had approached MLS about a $4 billion broadcast rights deal spanning the years 2023-2032 if the league agreed to institute promotion and relegation. MLS has rejected the proposal according to SBJ. While we speculated yesterday that perhaps they would come back to the table, league sources have indicated to me that MLS and its marketing arm Soccer United Marketing (SUM) have a policy of not selling domestic broadcast rights to third parties.

Schedule and venues announced for “Road to Brazil” friendly matches

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Some of the world's biggest stars will be playing in a stadium near you this summer.

Soccer United Marketing, the commercial arm for Major League Soccer, announced on Friday the schedule and venues for the upcoming slate of friendlies in May/June called the "Road to Brazil.

Soccer United Marketing (SUM) secures lucrative new deals

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Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), has signed a comprehensive deal with insurance company Allstate.

Adidas and MLS ink new sponsorship deal

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Major League Soccer and Adidas have agreed to a new eight-year sponsorship deal that officials believe solidify and validate the increased growth of the league and calls for significant investment in youth development.

Major league soccer stars help to improve America’s communities

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All 16 clubs across Major League Soccer are asking fans to join them in making a difference in America's communities. As part of the Pepsi Refresh Project, each Club has outlined an idea that will vie for fan votes and an ultimate $50,000 Pepsi Refresh grant to fulfill the project.

MLS, New York Red Bulls promote Henry debut with e-mail blast

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Major League Soccer and the New York Red Bulls franchise sent out an e-mail blast August 9 to increase ticket sales for the team's August 11 home match. The game, against Toronto FC, was the home debut of international soccer star Thierry Henry.

MLS FutureWatch – Salaries, The CBA and TV

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In my last post on MLS' future, I postulated that the television rights deals of the future will determine the level of play we will see on the field. I also stated that it is my belief that MLS must offer a better quality product on the field in order to achieve higher fees. Kind of a chicken or egg dilemna.

TV Fees – The Key to MLS’ Future

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TV Rules

The number one item that should be on the agenda for MLS officials should be has to be the preservation of the TV rights contracts.

Why do I believe that TV holds the future of MLS in its grasp? Because it's already saved the league once. And as of now, it could be argued that the contracts might not even be extended at the current price, or not extended at all(unlikely).

SUMmer of Soccer Events

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SUMmer of Soccer Continues

The 'Summer of Soccer' which began on June 20, rolls on. As of now, over 1,455,000 have attended SuperLiga, the Gold Cup, the World Football Challenge and a variety of club and international friendlies.

Since my last post on the SUMmer of Soccer, an International Friendly doubleheader was played and a few more friendlies were scheduled .

SUMmer of Soccer Rolls On

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SUMmer of Soccer Continues

First let me apologize for the tardiness of this post. I Amtraked across America to visit family, go to a wedding, and I'm going to cram in a trip to Giants' Stadium for the Gold Cup Final. Can you believe it, no Wi-Fi in any Amtrak station between Arizona and Chicago, nor between Chi-town and New York, so a 'just the numbers' abbreviated post before the weekend(actually very late Friday night).

MLS and the SUMmer of Soccer cont’d

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SUMmer of Soccer Continues

Coming into this past weekend, 21 matches(5 doubleheaders) have been played during the the 'Summer of Soccer' which began on June 20. Attendance: 252,914. All games, except the Timbers friendly, were part of entities owned or marketed by Soccer United Marketing(SUM).

REPORT: SUM-mer of Soccer Continues as SUM, US Soccer, and MLS Relationship Examined

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Our good friend Kartik Krishnayer at MLSR partner continues his series examining the "Summer of Soccer" with a critical eye. We love this stuff and though you would too so we present this article to you in its entirety. Be sure to read Part 1 of this series here.

MLS and the Summer of Soccer Continued

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Summer of Soccer Continues

The 14 matches that were played during the first week of the 'Summer of Soccer' drew 168,687. All games were part of entities owned or marketed by Soccer United Marketing(SUM).

The Gold Cup kicked off this week. By Sunday, three of the nine doubleheaders that constitute the group phase were played.

MLS: SuperLiga Adding To the SUM

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In my last post I prompted a discussion that centers around SUM and its relationship to MLS. If you are unaware of Soccer United Marketing(SUM), it was created at a time when the league was in danger of folding. Just 5 years after its first season in 1996, the league was looking at contraction and possibly worse.

US @ Azteca: The Right Kind of Friendly

It's a Simple Game at related • 3 views
Hallelujah. We're finally playing Mexico in Mexico.

As much as I appreciate all the money we (or rather Soccer United Marketing (SUM) and the anointed venue) pick up by playing them States-side, I think we all know by now what happens when the U.S. plays Mexico on U.S. soil (let's just say two goals seem to get scored by one team).

Schedule-Bashing Fun (+ a silver-plated lining)

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The Writers Roundtable had a well-justified field-day with what the two-headed Major League Soccer (MLS)/Soccer United Marketing (SUM*) beast has done with the regular season schedule. Some choice outtakes:

(Bill Urban)"Silly me, I forgot, the league schedule is an inconvenience, a provincial backwater competition amid the roundelay of "prestige" friendlies and SUM-sponsored tournaments.

Beckham has Arrived but there is yet another reason why the MLS moves forward

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So the crowd booed Los Angeles' mayor. And I love how informal means only letting in to the HDC 5,000 screaming Beckham fans (i.e. season-ticket holders). Wonder what formal would have consisted of?

David Beckham then received his Galaxy jersey.while being smothered and unable to spot due to some overzealous confetti.

But guess what?

U.S. Soccer

Kathy Carter runs for U.S. Soccer president, DC United to play Malmo, and more: Freedom Kicks for December 6, 2017

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The U.S. Soccer presidential race is getting thick.

Happy Wednesday folks. I'm ready for December to get bone-chilling cold. Bring on the feet of snow, I say! Alright, there's Champions League on today, so let's get to the news:

Kathy Carter Joins a Crowded Race for U.S. Soccer President | NY Times

Kathy Carter, the president of Soccer United Marketing, has joined the race for U.

SUM president Kathy Carter considering running for U.S. Soccer presidency

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Another candidate could join the field for the upcoming U.S. Soccer presidential election.

Soccer United Marketing president Kathy Carter told ESPN that she is considering running for the presidency of U.S. Soccer. According to ESPN, Carter is in "the final stages" of finalizing her bid with her chances of running at "95 percent.

U.S. Women's National Team

Scrimmage today, Hack on preseason building blocks, Milan v Liverpool in Philly, more

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Union scrimmage New England today in Florida. Hack explains the preseason training plan. IS Philly hosting AC Milan vs Liverpool on July 30? More news.

Hartford to Host Gold Cup

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Hartford will playhostto CONCACAF Gold Cup action for thefirst time after the venues for the 2013 tournament were released on Wednesday.

Rentschler Field, located in nearby East Hartford, is among 13 stadiums that won bids following the selection process, which was conducted by Soccer United Marketing (SUM).


SUM-mer of Soccer Kicks Off

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photo by altRego

SuperLiga 2009 - Matchday 3 Group A Game Score Pts Chicago 1 6 Chicago - MLSNet Tigres UANL 2 6 Tigres UANL - Wikipedia San Luis 1 4 San Luis - Wikipedia Chivas USA 1 1 Chivas USA - MLSNet Group B New England 1 7 Revolution Soccer Atlas 0 2 Atlas - The Offside Kansas City 1 2 Kansas City - Hillcrest Road Santos Laguna 3 4 Santos Laguna - Wikipedia

Chicago and Tigres advance from Group A.

MLS and the Mexican Federation: A Beautiful Friendship

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Rafa Marquez and his mates play as many games in the US as on Mexican Soil these days/ Photo from Many I speak to wonder sometime quietly why the Mexican National Team seem to play all its friendlies on US soil and not in its home country. These same people wonder what affect this [...]

The Rest

A new U.S. Soccer presidential candidate emerges, Chapecoense returns to prestige & more: Freedom Kicks for 12/4/17

Black and Red United at related • 1 view

Also, "Deuce Juice"? Ew.

Hi. My kid met Santa Saturday, and went as well as one could expect a one-year-old to meet Santa. He only burst into wailing tears twice!

Soccer United Marketing chief Kathy Carter mulling USSF presidency run (ESPN FC): Apparently this may be at the urging of Sunil and Don Garber and if she ran, Sunil would leave?

IMG, SUM awarded commercial rights to Copa America Centenario

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Photo by Brad Mills/USA TODAY Sports

CONCACAF and CONMEBOL awarded commercial rights for Copa America Centenario 2016 to two familiar firms to U.S. on Wednesday.

Marketing agency IMG and the commercial arm of Major League Soccer, Soccer United Marketing (SUM), won the commercial rights for Copa America Centenario, set to be held in the U.

Antecedentes México vs Chile 6 de septiembre amistoso.

Apuntes de Futbol at related • 1 view
Se ha confirmado el partido de preparación entre las selecciones de México y Chile, según lo diera a conocer la empresa Soccer United Marketing (SUM).

Este atractivo duelo, por lo que presentaron ambas selecciones en el pasado Mundial Brasil 2014, se jugará el 6 de septiembre en San Francisco a las 9 de la noche en el nuevo estadio de los 49's

Será el primer partido que se realice en dicho inmueble deportivo, por lo que desde ya se tiene mucha expectativa sobre lo que puedan presentar ambas escuadras.

Hackworth: “Play without fear,” more news

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Photo: Daniel Gajdamowicz

Philadelphia Union

John Hackworth spoke at Wednesday's press conference about life as a the Union's new head coach. "The days have been long, but I enjoy the work. The group of guys that we are working with and the whole staff has been fantastic...but there is a lot of work to be done and it's the type of work anyone in my shoes would like to do.

Mexican national team kicks off 2011 US Tour as squad begins new World Cup cycle

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The ever-popular Mexican national soccer team will return to the Southeast in February to launch its 2011 U.S. Tour and new World Cup cycle, it was announced today by the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM).

What Is Beckham?

It's a Simple Game at related • 2 views
"David Beckham's not here just to play soccer," said David Flores, who wore an England jersey and made a five-hour drive from San Antonio with two friends. "He's here to sell the league. He should have come with the team just to wave to the crowd and everybody would have understood."

"I understand why he's not playing," Jessica [Anderson] said.