Big Story

So, Remembrance Sunday has come and gone, and so have the weekend fixtures in the Premier League.� Did you notice your club donning silkscreen poppies on the centre of their shirts?� And did the gesture move you like a Last Post and Reveille to remember the horror of war?

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Traditional terrace tipplers still mouthing up their marmite at the news that Newcastle's St. James' Park will henceforth be known as� sportsdirect.com@St. James' Park Stadium will be further aghast to learn that� Chelsea would consider cashing in on Stamford Bridge. We are not too far off from� Ethan Armstrong's vision here at EPL Talk of sponsored songs and players.

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Yes, that exact shirt he's wearing in the photo! As his official shirt sponsors, LTLF was presented with top goal-scorer Robert Earnshaw's actual away match shirt at the end of last season. And now, as part of our 10th Birthday Celebrations, we're putting this great (but admittedly quite small) prize up for grabs! Click to continue reading...

The Journal today published an article with quotes attributed to none other than our favorite cockney geezer, Derek Llambias.

With most sane Newcastle fans venting fury at the clubs efforts to sell naming rights to St. James's Park next season, the club appear to be trying to alleviate some of the damage.

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Tom Hicks, the co-owner of English soccer club Liverpool, has vowed that the club will not rest on its laurels after securing a world record shirt sponsorship deal with Standard Chartered worth more than US$130 million over the next four years.
Hicks expects that deal - which will see Standard Chartered sell Liverpool shirts in its branches throughout Asia - to be worth more than it is at first glance, while the club's managing director Christian Purslow is spearheading a number of other commercial sponsorships, including one with outgoing shirt sponsors Carlsberg. Click to continue reading...

Carlsberg...probably the best shirt sponsors in the world.

What was your favourite of the kits during our historic partnership with Carlsberg? I actually rate the current Black shirt as the best in decades.

Thanks for the memories Carlsberg.

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Where Major League Soccer dares to go, other major American sports leagues follow. That's the rare conclusion to be drawn from an article at Sports Business Daily which says NFL and NBA teams may be "not be as far as you'd think" from following MLS by allowing jersey sponsorship. Indeed, this season the NBA and NHL are following the NFL's lead by allowing sponsors on practice jerseys, and the WNBA has already taken the step on its proper jerseys.

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Swindon Town Football Club is a football club based in Swindon, Wiltshire, England that currently play in the English Football League One. Earlier this week, the Robins unveiled their new Adidas away kit for the 2009/10 season via an extensive set of pictures. Swindon Town's shirt sponsors for 09/10 are the ever popular FourFourTwo magazine and [. Click to continue reading...

Football League Two side Crewe Alexandra's Home Kit for the 2009-10 season has officially been unveiled. The new strip was worn for the first time by Crewe in their pre season friendly against Wigan Athletic, which they won 1-0. The new Alex kit has been manufactured by Lotto. Mornflake are the shirt sponsors, and their new [. Click to continue reading...

The new Stoke City 2009-10 season home kit, manufactured by Le Coq Sportif has just been revealed. The Potters had revealed their away kit for the new season back in May. The new shirt has the classic stripes of red and white. The shirt sponsors are Britannia, and white shorts and white and red socks complete [. Click to continue reading...

Scottish football has been getting a bit of a pounding recently when Setanta sports went into administration, denying the Scottish clubs their television money. No further bad news has hit Scottish football, only this time the national team, shirt sponsors Diadora have gone into administration. Diadora had agreed to a deal . Click to continue reading...

Swindon Town Football Club is a football club based in Swindon, Wiltshire, England that currently play in the English Football League One. Earlier today, the Robins unveiled their new Adidas home kit for the 2009/10 season via an extensive set of pictures. Swindon Town's shirt sponsors for 09/10 are the ever popular FourFourTwo magazine and EA [. Click to continue reading...

Along with Club Brugge, RSC Anderlecht, another Belgian football side, have also revealed their new 2009-10 home shirt. The New Anderlecht 2009-10 Home Shirt is white in colour, and is manufactured by Adidas. We have BNP Paribas as the new shirt sponsors, with the familiar Fortis name just below the BNP text. Click to continue reading...

I haven't really written that much about Manchester United's new shirt sponsorship with Aon. I thought it was about time that I did. Man United's current shirt sponsors AIG have been in financial...
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Received by email from a loyal reader:

During in-game commentary from Rapids on-field commentator, Peter Ruttgaizer, he mentioned that the Rapids had narrowed the field down to two possible shirt sponsors and should have one chosen very soon. Have you heard anything?

Please keep me anonymous.

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Episode 22 finds the Winning Ugly Radio Show in full out ramp up mode as we try to build a national movement to bring Drew Carey to our show!
This week we talk Wayne Rooney's baby and suggest names for the Rooney's coming bundle of joy. The panel also discusses Sven, offer up possibly new shirt sponsors for Manchester United, try to determine the loudest crowd in MLS and in honor of Drew Carey, pick footballers and teams as game shows! Click to continue reading...

The Premier League doesn't usually come second to anyone where money is involved, due to its worldwide commercial appeal. But that changed today when figures released by "global sports marketing consultancy" SPORT+MARKT has Bundesliga teams outdoing their English counterparts in shirt sponsorship earnings. Click to continue reading...