SBJ

Major League Soccer

Report: WNBA games averaged more viewers this year than MLS

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By DAN KARELL

Much has been made recently about the decline in viewers of regular season Major League Soccer matches on National TV, but according to the Sports Business Journal, MLS has a long way to go before it breaks into the living rooms of your average American.

Soccer Business Bits: MLS TV Deals, NYCFC & More

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The Sports Business Journal is reporting that Major League Soccer has started negotiating its next television deal with current partners ESPN and NBC Sports. SBJ is reporting that both networks are in exclusive negotiating windows to re-up their deals before the league's rights are open to all bidders.

More About that Loyalty Question

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Yesterday we wrote about the Turnkey Sports study (as reported by SBJ) that demonstrated the incredible brand awareness and loyalty of Major League Soccer fans. We've been reporting on that survey for a number of years and the remarkable willingness of MLS fans to actively promote companies that invest in the league is a common thread.

Turnkey Sports: MLS Fans on Top

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The Sports Business Journal is once again reporting on the fans of Major League Soccer's remarkable connection to the corporate partners that support the league. In reporting the results of the latest Turnkey sports poll, SBJ states that, "MLS sponsors were correctly identified as such by the league's fans at a higher rate than the companies' rival brands across all categories, according to the results of this year's MLS Sponsor Loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment"

MLS fans' track record of brand loyalty is a recurring theme.

The Rest

Looking at TV Numbers

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Just a quick note looking at television numbers from the last week. SBJ reported that the USA/Panama qualifier drew 1.4 million viewers on ESPN and 1.2 million in Spanish on UniMas. The English language numbers translate into a .8 rating, which is the second highest number for a USA Cup Qualifier.