I was planning to write a follow up to my

To say there's been some opposition to Mike Ashley's rehash of his previously botched plan to sell the St James' Park naming rights would be an understatement. However as more details have emerged it's become ever more obvious that this 2.0 version is scarcely better than the previous one, and it seems more than likely [.

After the uproar of the announcement this morning and much discussion with the lads at work, I've come to the feeling that Ashley has completely lost any trust that he has managed to claw back over the past few months. As a previous nufcblog.org article has already pointed out, Derek Llambias has previously gone on [.

I think I am more upset that I'm not as upset as the majority of fans are about the nasty re branding of St James Park. I was surprised to see the new name as I thought it was going to be blah blah blah @ St James Park, but we all knew this was [...]

With the news that Newcastle United will be changing it's name to "Sports Direct @ St James' Park", the Managing Director of the club, Derek Llambias, has sought to reassure fans that the St James' Park name would remain so long as he and current owner, Mike Ashley "reigned" at the club. Firstly though, he [.