In the weeks leading up to the biggest match of the new decade, there'll be plenty of
psychological mind games played out in the press between the players and coaching staff of both
England and the United States. But those mind games will be nothing compared to some of the warfare
played out in the minds of soccer fans in the United States.
Not so long ago on this site we marked the passing of one volunteer at one non-league football
club by reflecting on the fact that without these volunteers, there would be no non-league
football. Part of the battle for smaller clubs is in getting any publicity within a media culture
that continues to ignore them almost all of the time, but one small technological development has
allowed them at least a fighting chance.