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Major League Soccer

Turnkey Sports: MLS Fans on Top

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The Sports Business Journal is once again reporting on the fans of Major League Soccer's remarkable connection to the corporate partners that support the league. In reporting the results of the latest Turnkey sports poll, SBJ states that, "MLS sponsors were correctly identified as such by the league's fans at a higher rate than the companies' rival brands across all categories, according to the results of this year's MLS Sponsor Loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment"

MLS fans' track record of brand loyalty is a recurring theme.

Jersey Sponsors: MLS v. Europe

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On January 12, 2011, the Philadelphia Union of Major League Soccer announced a four year, $12 million dollar deal with Mexican food conglomerate Bimbo.  While the notion of prominent uniform advertisements is foreign in most American sports, MLS has embraced such sponsorships as an important source of revenue.

The Rest

Chat with MLS Chief Marketing Officer Howard Handler

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Howard Handler was named Chief Marketing Officer of Major League Soccer in early 2o12. In that capacity, Mr. Handler oversees marketing, strategy, communications, digital, events and club services for the League. Prior to joining MLS, Mr. Handler served as executive vice president, marketing and sales at The Madison Square Garden Company.