mls marketing

Howard Handler

Part II: Chat With MLS Chief Marketing Officer Howard Handler

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Howard Handler was named Chief Marketing Officer of Major League Soccer in early 2o12. In that capacity, Mr. Handler oversees marketing, strategy, communications, digital, events and club services for the League. Prior to joining MLS, Mr. Handler served as executive vice president, marketing and sales at The Madison Square Garden Company.

Chat with MLS Chief Marketing Officer Howard Handler

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Howard Handler was named Chief Marketing Officer of Major League Soccer in early 2o12. In that capacity, Mr. Handler oversees marketing, strategy, communications, digital, events and club services for the League. Prior to joining MLS, Mr. Handler served as executive vice president, marketing and sales at The Madison Square Garden Company.

Major League Soccer

MLS shares the soccer spotlight in new KickTV video site on YouTube

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Kick TV launched with a separate MLS Digital crew responsible for all of the content while YouTube handles ad sales and contributes Google's promotional power. MLS and Google will share ad revenue.

MLS passes NBA as third best-attended American sport

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Major League Soccer has surpassed the NBA and NHL in attendance and is now the third-most attended professional sport in America on a per-game basis.

Impact Montreal sign multimedia deal, name TVA Sports broadcaster

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The Montreal Impact and the Quebecor Media Group announced a five-year partnership as the team prepares to join Major League Soccer in 2012, and TVA Sports has been named the official broadcaster of the club.

LA Galaxy 2011 adidas Third Jersey

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The LA Galaxy have unveiled their new 2011 adidas third uniform. This third jersey highlights the fashion and style of the Southland with a very deep dark blue color called Punjab and Light Old Gold

Portland Timbers focus on attracting Latino fans

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The Timbers are the latest team to address a question that has vexed MLS throughout its 16-year history: how to attract a Latino community already in love with soccer

Houston Dynamo announce Dr Pepper Snapple partnership

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Major League Soccer (MLS) franchise the Houston Dynamo has announced a new long-term partnership with Texas-based soft drink company Dr Pepper Snapple Group (DPS).

Soccer United Marketing (SUM) secures lucrative new deals

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Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), has signed a comprehensive deal with insurance company Allstate.

The Rest

The Wild Soccer Bunch Launches with a Kick Off to Remember

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More than a million fans will kick off the first in a series of children's books about soccer. The Wild Soccer Bunch will hit the USA with Landon Donovan, captain of the LA Galaxy and 2009 Major League Soccer's MVP is sharing his love for these books with soccer fans across North America.