This is a guest post from Ben Woolhead, co-founder of the esteemed Newcastle United Blog, Black and White and Read All Over. Ben turns his attention to the ongoing furore surrounding the naming rights to St. James' Park.Earlier this month it was announced that Newcastle owner Mike Ashley had taken it upon himself to rebrand St James' Park with an unwieldy new name, crowbarring in a reference to Click to continue reading...

Whilst skimming the business section of the Times of London this morning (because that's what baller-assed suits such as myself do in between Powerpoint presentations and breakfasts of California Condor eggs over easy) I accidentally spit mimosa all over my keyboard when I read the following about the alleged recent purchase of the New York Cosmos name by former Tottenham Vice-Chairman Paul Kemsley:
"Pele will be president of the company. Click to continue reading...

The people linked with Newcastle United are either perpetually stupid or completely inept.

Barry Moat has finally broken his silence regarding the Newcastle United takeover and his failure to buy the club. In comments released yesterday Moat admitted that he too would consider selling the naming rights for St.

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strong>Having so far failed in his efforts to raise the funds to tempt Mike Ashley into selling Newcastle United to him, Barry Moat has now gone on record to suggest that the famous St James' Park name wouldn't necessarily have been safe in his hands either. It appears he can see exactly what Ashley is [. Click to continue reading...

Newcastle United are sitting pretty at the top of the Championship right now. It's a good reason to be optimistic perhaps but what happens if we actually get promoted? Even the most pessimistic of Toon supporters would probably entertain ideas of us at least making a play-off spot this season. Sure, we're only a third of [. Click to continue reading...

Apparently he is a fan of the Black and White Stripes!

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Newcastle boss Chris Hughton is not ruling out move for vastly-experienced former England defender Sol Campbell.

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Chris Hughton doesn't rule out bringing Sol Campbell to Newcastle United. I think Hughton is yanking my chain because back on 31st October I wrote an article suggesting that Campbell was one of his transfer targets but then on the 3rd November I had to write an article saying he wasn't after Hughton said: "There is no [. Click to continue reading...

Mike Ashley has really done it now. In his efforts to rebrand Newcastle's stadium as sportsdirect.com@St James' Park, which I'm pretty sure is just a dyslexic email address, Ashley forced supporters to launch their own bid to buy the club from him and end his reign of embarrassment.

Well, Sting and the rest of The Police (you know, the other two guys who aren't Sting) are backing the Newcastle United Supporters Trust's totally originally titled "Yes We Can" campaign to gain control of the club.

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A lot has been said in relation to renaming the new stadium that will be built near our home, White Hart Lane, as well as handing out other naming rights to other stadia around the country such as the future New Anfield and Stamford Bridge.
Many of us just want the naming rights to be left alone. Click to continue reading...

Toon Army look to buy their club back from Obese and Odious Owner.

Newcastle United Supporters' Trust have formally launched plans to raise funds to buy the club from owner Mike Ashley.
The 'Yes We Can' campaign hopes to draw on support from fans, business and financial institutions with a view to taking ownership of the club.

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The Newcastle United Supporters Trust (NUST) has launched its 'Yes We Can' campaign, which aims to raise enough funds to finance a fan buy out of the club. The NUST's plan, which has been dubbed 'Barcelona on the Tyne' by the financial community, aims to democratise the club and ensure that the 'current situation at Newcastle [. Click to continue reading...

strong>A couple of apologies first. One for introducing Marcus Bentley's dulcet Big Brother tone into your head and secondly for perhaps once again putting the cat amongst the pigeons on a sensitive and potentially divisive topic. The topic? Well it's the topic of whether or not you're doing your duty by Newcastle United in attending [. Click to continue reading...

Newcastle United's Jonas Gutierrez did not celebrate his goal on Saturday with his trademark 'Spiderman' mask. This has already been covered, but it also appears he wasn't too keen on the anti-Ashley demonstrations. According to report in the Telegraph, Jonas did indeed leave the mask behind because he was unhappy about press speculation related to him [. Click to continue reading...

With Newcastle recovering very nicely from our rough patch recently with 3 good wins in a� row don't be surprised if some bids come in for the club before the end of the year. Mike Ashley could still sell And that's even with the club officially being off the market. It doesn't� have to be this year [. Click to continue reading...

According to the Mirror, Newcastle United legend Alan Shearer is available to manage other clubs with immediate effect. Shearer was of course pointedly ignored for the Toon job despite his 8-week temporary appointment being called "the best decision I ever made" by Ashley. Even then though, Shearer was still in with a chance as it was [. Click to continue reading...

strong>At one point during this game, I thought my match write-up might be best illustrated by a big daft grinning smiley. Because at one point, that seemed to sum up the sort of mood around the ground today among Newcastle fans despite all of the ill-feeling toward the current incumbent. This also despite the fact [. Click to continue reading...

Chris Hughton has come out and said today that he will have the final say on players coming and going at the club. Mike Ashley - not picking any players But that's no surprise since the club has done away with their Director of Football, Dennis Wise, so to speak, and presumably the manager now reports into [. Click to continue reading...

Chris Hughton claims he will fight to improve Newcastle United's squad in the January transfer window. Since being made permanent manager it seems many people think he'll just be a 'yes man' a puppet and apologist for Ashley's regime but Hughton was keen to dispel such rumours, indicating that he's strong enough to get [. Click to continue reading...

Most of you, or perhaps some of you, or maybe none of you, considering what sort of literary pedigree you'd have to rock to come by here every day looking for something resembling wisdom or insight, have heard of the late American author David Foster Wallace's thousand page plus tome, Infinite Jest. Click to continue reading...

Chris Hughton has asked Newcastle United fans to put their disagreements with the board behind them and support the team. Fans are, of course, particularly upset that Ashley plans to peddle Sports Direct on the back of or, to be more precise, on the front of the St James' Park name. Hughton evidently fears [. Click to continue reading...

Chirs Hughton wants Newcastle fans to forget their differences with Mike Ashley and support the team 100% tomorrow, and also continue in that vein. Chris Hughton - asks for 100% Newcastle support All 3 points is the only thing that;s important tomorrow when we entertain Peterborough United. Posh will be the first club to revisit the re- branded [. Click to continue reading...

Some quotes by Managing Director Derek Llambias today details� just� how much the ownership of Newcastle is out of step with the fans. Mike Ashley completely out of touch with the fans Derek just doesn't understand where the fans are coming from and it seems like they don't want to. Here's what Derek Llambias said: "It's [. Click to continue reading...

Sport companies and clubs have, in living memory certainly, always gone hand in hand with advertising. Formula 1 has given much wide- spread criticised publicity to cigarette companies on the sides to their big red engines, cricket players are sponsored by airlines and football teams are sponsored by companies by all walks of life.

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Bulgaria's greatest, Georgi Asparuhov, life tragically cut at 28. Rooney misses a sitter. (Studs Up) The incredible new lows of Mike Ashley. (Three Match Ban) Stamford Bridge name TBA; football's name also TBA. (Futfanatico) John Barnes: Savior of Rwanda, not Don Cheadle. (Fisted Away) Adriano: The face of crack. Click to continue reading...

Newcastle manager Chris Hughton is convinced St James' Park will always be St James' Park. Chris - seems to align himself behind the fans Owner Mike Ashley and Managing Director Derek Llambias caused further outrage yesterday when they said the 52,000-capacity stadium will now be known as the sportsdirect. Click to continue reading...

strong>In the latest salvo of the Ashley counter offensive, Newcastle United's managing Director, Derek Llambias, has been revealing the depth of Mike Ashley's financial black hole in an interview for Radio Newcastle. He moaned about the financial meltdown involved when a monster £70 million wages club that is supposed to be geared up for European [. Click to continue reading...

When the story first broke that Newcastle United's Mike Ashley had decided to sell the naming rights to St James Park, it seemed unlikely that he was doing it with the best interests of the supporters of the club at heart. However, the confirmation made this week that for the rest of this season St James Park will be known as "sportsdirect.

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Dot com revolution After announcing controversial plans to offer the naming rights to Newcastle's historic St James' Park to raise cash for the club, Mike Ashley has found a firm with just the financial clout he was looking for... his own company. The stadium will be given the nasty new name sportsdirect. Click to continue reading...

Oh Sweet Jesus!

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Newcastle United have angered fans with plans to rename their ground the sportsdirect.com@St James' Park Stadium until the end of the season.

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Big Story
So, despite protests from fans and politicians, Newcastle United owner Mike Ashley has further cemented his unpopularity on Tyneside by announcing the renaming of St. James' Park apparently believing that adding an "@" symbol to it means the club is respecting history.

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Yes you read that right Newcastle United have decided to call their stadium -� sportsdirect.com @ St James' Park with immediate effect. Managing director Derek Llambias said the famous ground would bear the name of owner Mike Ashley's Company until the end of the season, when naming rights would be sold on the open market. Click to continue reading...

! Article Start >In his statement when he took Newcastle United off the market, Mike Ashley said "... he is totally committed to the future success of Newcastle United and will be focussing on gaining promotion back to the Premier League." Fair enough, but what's with all this nonsense about giving Hughton a million or two [. Click to continue reading...

Derek Llambias� moved to allay fear and anger with Newcastle fans on Mike Ashley's pronouncement to sell naming rights to St James' Park. St. James' Park - the Cathedral on the Hill Presented by Ashley announced his plans last week after also confirming he would not be selling the Coca-Cola Championship club but it has met with universal [. Click to continue reading...

! Article Start >Derek Llambias explains about the renaming of Newcastle United's stadium. The upshot is that St James' Park will not be lost. The names of sponsors will just be added to the front of it in the manner of something such as 'Sports Direct @ St James' Park' or 'Pampers @ St James' Park'. Click to continue reading...

The Journal today published an article with quotes attributed to none other than our favorite cockney geezer, Derek Llambias.

With most sane Newcastle fans venting fury at the clubs efforts to sell naming rights to St. James's Park next season, the club appear to be trying to alleviate some of the damage.

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