marketing strategy



Spanish Football & Sports at related • 0 views
Spanish Football - La Liga - new season kicks off the 18th of August with newly promoted Clubs, newly signed players & new uniforms. Here are just a few of the new outfits that will be part of the Spanish Soccer League season from 5 of the top Clubs. All the Clubs will have new gear as its part of the "Marketing Strategy" of every year.


Spanish Football & Sports at related • 1 view
The talk about the "Golden Ball Award" candidates & favourites at this time of the year is obviously premature. However, it is inevitable after we have been blessed with the recently finished Euro 2012 tournament along with all the World star players on stage. In recent days, France Football has done its marketing strategy-tactic aimed at the Spanish Market, announcing that Spanish Goalkeeper &

soccer world

The Sustainability of the A-League

A seat at the A-League at related • 0 views
I understand comments like 'Clive Palmer is out of line but his points are right on... ' But this viewpoint misses the point.

It was always going to be very difficult for soccer to survive in Australia as anything more than the largest participatory sport.

When I saw the start-up marketing strategy for the Melbourne Heart, I could have rolled on the floor laughing.

Better Know A Supporter's Group - Barra Brava

The Free Beer Movement at related • 1 view

We continue to expand our coverage of American soccer culture with our series "Better Know a Supporters Group," just like Steven Colbert's "Better Know a District" from "The Colbert Report".

Our goal: to feature each of the MLS teams' supporters groups. We've sent e-mails to each and every SG in Major League Soccer and soon you'll be able to check all what each is all about and what awesomeness they have to contribute to our growing American soccer world.

season tickets

Section 8? More like Section 800

Hot Time In Old Town at related • 0 views

A couple of months ago, representatives from Section 8 Chicago and the Chicago Fire front office sat down and came up with the goal of selling 800 Section 8 season tickets for the 2011 season. It was also decided that Section 8 would expand from Sections 118 & 119 at Toyota Park to cover the entire north end of the stands - Sections 116-119.

Marketing in MLS: Going with Groupon

Footiebusiness at related • 1 view

One of the great business success stories of the last couple of years is the mass coupon site Groupon. For those who don't know, Groupon is a deal of the day website tied into major metropolitan areas. Members are offered one coupon buying opportunity each day that offers a significant discount.

The Rest

Is the PSG thinking of a building its own Masia?

Maracanazo at related • 0 views

The PSG has always been my favorite French club. My father used to bring me to the Parc des Princes since I was age 5 and I have seen countless matches with some great players like Dahleb, Susic, Weah, Rai, Leonardo, Pauleta along the way. Now with the arrival of the Qatari financial backup, the PSG has a unique chance of competing amongst the best teams in Europe.

Clothing Launch: Joleon Lescott & The Lescott Stewart Collection

KICKETTE at related • 1 view

We're not quite sure what prompted a side eye of such epic proportions from Manchester City midfielder Nigel de Jong whilst enteringthe Manchester Art Gallery in support of pal, Joleon Lescott, last night.

An overzealous paparazzo perhaps? A fashion crime in progress?

A taco truck?

Soccer Marketing 101 - You Scratch My Back, I'll Scratch.... Nope

The Free Beer Movement at related • 0 views
This marketing strategy is as solid as a house of (lotto) cards.At first we didn't even think twice about Tuesday's news that Major League Soccer reached an agreement with a lotto ticket company to potential produce scratch-off games with MLS logos on them. Chalk it up to another weird marketing synergy that someone on high thinks is going to make the league a bunch of bucks.

Red Bulls Cleaning House on Marketing Side

The Viper's Nest at related • 0 views
Heck is Not Wasting TimeWhen the Red Bulls replaced General Manager Erik Stover with longtime NBA executive Chris Heck a few weeks ago, it was a signal that an era had ended. Stover, a specialist in stadium operations, was the right man to lead the club through the transition from East Rutherford to Harrison, but perhaps not the right person to take the club forward as a legitimate force on the New York sports scene.

Germany's Playboy Players & the "Butch Cliché"

From a Left Wing at related • 18 views
As many readers of this blog will know, some German women who play competitive football posed for Playboy. These are not members of the national team, but they are women who play high level football in the country.

March Presentation of 2011 WWC kitTitus Chalk from When Saturday Comes does a nice job with this story.

SPL: Banging The Drum For A Top Ten

The Scottish Football Blog at related • 0 views
Patrick Kavanagh on The Drum website has an interesting blog in favour of a ten team SPL, comparing it to the idea of "contraction" in US sport where the number of teams is reduced to increase the talent on show.

I don't agree with his theory or some his arguments and I'm not sure his idea of complete parity in the share of TV revenues will ever happen.

English clubs marketing strategies

Football Marketing at related • 0 views
Shirt sponsorship changed the face of English football forever as Liverpool quickly followed with their Hitachi sponsorship deal.