Looks like we have some catching up to do. The Seattle Sounders have sold about 14,000 tickets for the March 7 CONCACAF Champions League quarterfinal against Santos Laguna. With a month left before the game, that's a perfectly respectable total, but it's also about 25,000 fewer than Toronto FC has sold for their quarterfinal against the LA Galaxy the same day.

Chelsea vs Manchester United on Sunday was a huge match, undoubtedly attracting a global audience. So the marketing chaps at Chelsea must have been licking their lips at the prospect of promo-ing their club shop to the world... But in a massive cock-up, they couldn't even spell Chelsea properly on the computerised advertising hoarding!

Si hay que evocar al romanticismo del balón, habría que tomar una taza de café para charlar de la Copa Libertadores. Del Santos de Pelé, del Boca de Bianchi, de la pegada prodigiosa de Alberto Spencer. Pero en términos de despachos y negocios, el torneo más importante a nivel de clubes de América representa para muchos obtener 100% de su presupuesto anual.

07.02.2012 - Con Andrés Dalessandro como imagen y el rojo de fondo, Internacional de Porto Alegre presentó su nueva camiseta para la temporada 2012 (que costará u$s 110) (?)
Sí, si de marketing se trata, la novedad del packaging tiene su costo. Tomando como base el color rojo (característico del club), la campaña remite a "la sangre".

By Chris Wright

Nike have just launched the new home and away Brazil kits for 2012/13 and roped in a few of their young flock Neymar, Ganso and Pato (in photo form) to perform the ribbon-cutting duties...

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A few details worth noting: Each shirt is made from 13 recycled plastic bottles and contains a raft of 'hidden accents', including an 'inspirational statement' (lord, how I love marketing speak) for the players stitched inside the green cuffs reading 'Nascido Para Jogar Futebol' (Born To Play Football) in 'Pichacao' a type of scribbly Brazilian graffiti.

03.02.2012 - Sin demasiadas novedades y con evento incluido, este mediodía fue presentada en sociedad la nueva camiseta de Racing para la temporada 2012.
Tal como se había anunciado en el lanzamiento de la campaña "Confianza Ciega", por la que los hinchas tuvieron la posibilidad de comprar por adelantado la camiseta sin conocer el diseño, hoy a las 12 del mediodía (en un hotel del centro porteño) se develó el misterio (?

Asked directly what excites him most about his new opportunity to be the Coach of the Seattle Sounders U-23 side Darren Sawatzky gives two answers. The first isn't a surprise. As the Technical Director of the Sounders Academy his passing for player and personal develop is a strong fit in this new intermediary step between Academy and Pro.

27.01.2012 - Si fumar nada tiene que ver con andar a caballo, cortar leña en el bosque o correr en Fórmula 1, si comer galletitas de agua nada tiene que ver con madrugar en familia, si pagar por Internet nada tiene que ver con hablar sandeces, el nombre de un equipo de fútbol (tranquilamente) puede sumar prestigio aunque no juegue a nada (?

México, D.F., a 11 de enero del 2012. La recién nombrada "Mejor Boxeadora del Año", por el CMB, Mariana Juárez, inaugura el día de hoy su gimnasio, donde se impartirán clases de boxeo, acondicionamiento y zumba, entre otras disciplinas.

Este gimnasio que está ubicado al sur de la ciudad de México, en el corazón de la colonia Santa Úrsula Coapa, cuna que la vio crecer, estará abierto al público en general para ofrecer un espacio de recreación dirigido a personas de todas las edades.

Many folks will be forgiven if they thought the new season of the S.League is going to kick-off a year or so, instead of the official date given the league authority - 9th February 2012.
It's not a laughing matter and consider the fact the unveiling of the CEO of the League was only done weeks ago and on the same occasion the media were only made know in larger content what are to be expected in the much touted "S.

19.01.2012 - Quién crea que la creatividad de los hombres de marketing se encuentra amenazada por el vértigo mediático y la falta de sustento real para la multiplicación de eventos y merchandising puede seguir de sorpresa en sorpresa.
Hace horas vimos como Boca estrenaba nueva camiseta en el verano (una retro ya lanzada hace años con motivo del centenario del club) porque sí, después de haber recorrido varios e inverosímiles lanzamientos en la línea del fin justificando las causas.

The new threads. (Home on left, Away on right)
The 2012 Major League Soccer season is right around the corner and clubs are gearing up in all sorts of ways. Not only are they stocking up on young talent through the SuperDraft and wily veterans in the Supplemental Draft, MLS teams are locking down sponsorships and marketing as well.

Arsenal will go to Nigeria as part of this summer's pre-season tour.

With Ivan Gazidis announcing that this year's Emirates Cup would be postponed due to the London 2012 Olympics, the club will head to Africa with the objective of extending the Arsenal brand in Nigeria as well as the African continent as a whole.

With the 15th pick in the MLS SuperDraft Seattle Sounders FC went with Creighton University's Andrew Duran. Duran a versatile defender played at the Combine as a rightback, centerback and right midfield. The senior player was rated as a top 10 defender by Maureci.

Duran is one of three Creighton players at the MLS Combine.

(This entry is formulated with the transcript of the media release by the Football Association of Singapore - FAS)
(L-R) FAS President Mr Zainudin Nordin. S.League CEO Mr Lim Chin, Great Eastern Singapore GM Dr Khoo Kah Siang, Great Eastern Singapore Chief Marketing Officer Mr Colin ChanReaffirm its commitment towards Singapore football since 2009, insurance giants Great Eastern (GE) has agreed to continue its sponsorship of the country sole sporting professional league - the S.

In October of last year or sometime thereabouts, The Offside Rules implemented a pretty stunning redesign, which is perhaps best described as "Run of Play 2010 from Hell." And I mean that in the best way possible.

The site's tagline is now "America's premier soccer blog for the art-damaged.

07.12.2012 - Eventos y presentaciones se suceden al compás del marketing y las marcas: hoy fue en Casa Amarilla, donde (después del entrenamiento matutino) fue presentado el nuevo sponsor de Boca, Banco Francés, con la presencia de Daniel Angelici (presidente), Julio Falcioni (DT), Agustín Orion, Rolando Schiavi, Clemente Rodríguez y Juan Riquelme (que mangueó una para su hijo).

07.12.2012 - Eventos y presentaciones se suceden al compás del marketing y las marcas: hoy fue en Casa Amarilla, donde (después del entrenamiento matutino) fue presentado el nuevo sponsor de Boca, Banco Francés, con la presencia de Daniel Angelici (presidente), Julio Falcioni (DT), Agustín Orion, Rolando Schiavi, Clemente Rodríguez y Juan Riquelme (que mangueó una para su hijo).

No, not me. CONCACAF announced that Tim Howard has been promoted from deputy general secretary to acting general secretary of the confederation. He was previously involved with the original North American Soccer League in the 1970s and early 1980s, and held executive marketing positions with Ohlmeyer Communications (formed by fomer sports television producer Don Ohlmeyer) and the NBA before joining CONCACAF in 1998.

2011 has been a very exciting in football and a lot has happened in the marketing of football. Here is a quick summary of the main news and analysis of the business of football.

Weihnachten hier, Weihnachten da. Man kommt den vielen Weihnachtsgrüßen, egal ob über Facebook, Twitter, Youtube oder über ganz normale Internetseiten derzeit nicht mehr aus. Irgendwie gehört das diese Tage auch dazu. Spieler und Vereine haben nichts zu tun und daher können sie sich ganz normal auf diese weihnachtliche Art der Promotion (ja was anderes ist [.

24.12.2011 - Si el gremio de marketing logró imponer como "imprescindible" el cambio de camiseta basado en el cambio de temporada y si de aniversarios, homenajes y sponsors viene el sustento, no podía faltar la "nueva" camiseta del Barcelona campeón del Mundo, la misma camiseta con el escudito FIFA en el pecho.

By J Hutcherson - WASHINGTON, DC (Dec 21, 2011) US Soccer Players -- As we rush toward the UEFA vision of Financial Fair Play along with various European leagues trying to figure out what might make their leagues more competitive, one doubt continues to nag. Well, at least one doubt. How does any of this change the marketing and sponsorship power of the elite European clubs?

Just a bit of gossip from the Spanish Sports papers that I thought you may want to know. Apparently, the hottest "rooster" in Brazil, SANTOS dancing star NEYMAR, expressed his true desires after being danced around by the FC BARCELONA chant & mantra in yesterdays "FIFA Clubs World Cup Final". Neymar Rumour has it that Neymar whispered into the ear of Barcelona Coach Guardiola, when they had

The title of the Spanish Sports paper says it all : "Barcelona puts Guaje on the market" VILLA FOR SALE. A SPANISH FOOTBALL Bombshell? Madrid media propaganda? Destabilizing tactics from Madrid? Interested party testing the waters? The players sending an S.O.S messaje? Bullshit? Truth? One cannot also doubt that the newspaper looks to sell & get some "free marketing" ( as here ), but.

Love Follow Conquer – LFC jackets up for grabs

BACK in more simple times the only writing to be found on a Liverpool shirt was the letters under the Liverbird. "L.F.C." No space was given over to Hitachi, Crown Paints or Candy. There was no room for the name of the kit manufacturer, just a small logo – at most.

Internacional sub-19 pela Lituânia, o médio Deividas Kapustas está atualmente no Kaunas, actual antepenúltimo classificado da Liga do seu país. Contudo, o promissor atleta, de apenas 18 anos, já conta com uma passagem pelos escoceses do Hearts, cuja equipa sénior é treinada pelo português Paulo Sérgio, ex-técnico do Sporting.

Audi's marketing time wanted to give fans an automotive perspective of El Clasico, Real Madrid v FC Barcelona, with a special spot titled "La pasión vuelve a dejar huella"

West Ham United is ramping up its marketing activity to maintain match attendees and appeal to new supporters, following the club's relegation from the Premier League to the Championship.

07.12.2011 - "Boca vende" es una frase hecha y repetida por propios y ajenos. Estos porque reniegan del favoritismo de la prensa (Riquelme en las tapas de Olé) y los árbitros. Los propios porque reniegan de la trascendencia que toma el mínimo hecho puertas adentro. Hoy estarán discutiendo si Boca tiene 50 o 51 campeonatos mientras un tercer grupo que, ni propio ni ajeno, se lleva los dividendos.

The Montreal Impact have made quite the splash since kicking off their inaugural MLS preseason, but the club reportedly has a potential move in the works that would top everything it's done thus far in building its roster.

According to Fox Soccer, the Montreal Impact have had extensive talks with Nicolas Anelka about bringing the Chelsea striker to MLS.

Scheming for support and ticket sales is one of sport's greatest traditions. Most of them take a more traditional route, such as standard marketing. None of those methods likely involve bringing Akon to Blackburn.

But give those chicken men some credit, because they tried to try. And clearly failed.

Is there any truth in the rumours that Virgin Money are in talks about sponsoring Newcastle United by way of the shirts and stadium naming rights? According to a site called 'Marketing', Virgin are in talks with Newcastle United about a possible shirts and stadium sponsorship deal. The rumours about such a deal have been [.

When Don Garber, a former National Football League marketing executive, took over as Commissioner of Major League Soccer in August...

Der typische Borusse ist echt und schwarz-gelb. Wir würden nie aus marketing-technischen Gründen auswärts in brombeerfarbenen Trikots spielen, wenn die eigentliche Klubfarben Blau-Weiß sind.

Hans-Joachim Watzke, Geschäftsführer von Borussia Dortmund, kritisiert auf der Jahreshauptversammlung des BVB den Revierkonkurrenten Schalke.

la adizero f50 powered by miCoach es la primer bota de fútbol inteligente del mundo. La innovadora "bota de fútbol con cerebro" tiene una cavidad en la suela que aloja el revolucionario Sensor de Velocidad SPEED_CELLTM miCoach. El Sensor de Velocidad SPEED_CELLTM miCoach registra movimientos de 360° y mide los parámetros de rendimiento clave, incluyendo velocidad, velocidad media (grabada cada segundo), velocidad máxima (grabada cada cinco segundos), número de sprints, distancia, distancia a niveles de intensidad alta y la frecuencia de pasos.

Italian Sports paper "La Gazetta dello Sport" yesterday published the list of Top money generating Clubs in World Football. The top two are SPANISH FOOTBALL Clubs & Spanish Sports paper "Marca" has taken the report & published it today in their edition. REAL MADRID C.F is the Football Club with most income ( generated by Football & its various spin-off activities) in the World, ahead of FC

The Neymar movie is turning into a saga with more parts than Star Wars. I personally - with many others - believe that player should stay in Brazil as he looks more "piss & wind" than anything else. What the 19 year old does have which makes him the darling of everyone is MARKETING POWER & this may be more important that his Football dancing skills.

An expert in brands and advertising, who was unofficially consulted by Newcastle, before they made the decision to sell the naming rights of St. James' Park, thinks it's a fantastic opportunity for both Newcastle and sponsor alike. St. James' Park Jonathan Gabayis a marketing adviser to some of the world's top companies, and because of the Tyneside fan support, the good name of Newcastle United, [.

Jonathan Tannenwald, who I like, laid out a few reasons why an unbalanced schedule is a bad idea:

1. A balanced schedule exposes every bad market in MLS to every good market in MLS.
2. Every fan in MLS should have the opportunity to travel to every venue in the league every year if he or she wants to.