Getting autographed scarves from Kasey Keller in random places turns into a crappy promotion for a crappy beer. Gag me.
Keller's web page reads: "Where in Belltown can you grab a Bud Light, a burger with sweet potato french fries and watch a ton of sports?" Click to continue reading...

By L.E. Eisenmenger - BOSTON, MA (Nov 18, 2009) USSoccerPlayers -- The Los Angeles Galaxy and Real Salt Lake didn't kick into high gear until the end of the season, but it's no real surprise they meet in the MLS Cup final. The combinations of players, coaches, stadiums, and marketing show these clubs built ships to survive bad weather and win races. Click to continue reading...

A few weeks back it made the news that Shawn Francis, purveyor of "The Offside Rules" would be making the jump to MLS to act in an editorial role for their new digital media initiative. Earlier this week, the first public fruits of that hire were unveiled with the new MLS Insider blog.
I have to admit that I never found The Offside Rules all that interesting. Click to continue reading...

Regular visitors may recall the frustration I have felt about Indonesian clubs lack of marketing savvy.
When Thai Port, a club with average attendances below 5,000, can have a club shop up and running selling a range of apparel seven days a week yet clubs here can't even flog badges there is something wrong somewhere. Click to continue reading...

A nice piece from Whittall today on the digital media transition, with an intelligent critique of the Clay Shirky article I linked to a while ago:

And this where Shirkly's article bugs me: while he's right in seeing present circumstances for what they are, he ends the article the way many of these articles tend to, with the realization that the medium for journalists has to be replaced and "who knows what will replace it, only time and innovation will tell!

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Took some time this weekend and added tags to the blog. So now you can look for articles by topic as opposed to just searching or looking by time frame. It should make it easier to find some topics and see what I write about the most. I hope to finally get my act together with tags moving forward. Click to continue reading...

From the NYT's "The Lede"

Coca Cola invokes the infamous 1989 match between Algeria and Egypt as part of their present ad campaign. Its all about marketing emotions and Coca Cola brings it up without any reference to the violent underbelly of that encounter.

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Sabíamos de dos (2) hermanos de Gabriel Iván Heinze: Gustavo (alias Torta), conocido en el fútbol del interior de Entre Ríos y Hernán, también futbolista del Nacional B, Argentino A y Chile. Pero se afirma que hay un tercero (en discordia) llamado Sebastián. Click to continue reading...

The Spanish National Football Team presented to media the new shirtsthat will make their debut on Saturday in the Intertional Friendly againstArgentina to celebrate The Spanish Football Federations 100thanniversary.These same new look uniforms will be the same that will be used bySpain in the upcoming FIFA World Cup Championships of South Africanext year. Click to continue reading...

Atlas vs chivas

URGE, URGE de verdad que el atlas se venda, a quien? no importa que se venda a quien sea, es totalmente indignante tener gente tan sinvergüenza dirigiendo este equipo de futbol, dejando de lado la incapacidad de lograr un campeonato en 50 años este 2009 han dejado muy clara su total estupidez para entender lo que pasa en el feudo rojinegro.

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So once again, right here on the cusp of the playoffs, when we should all be feeling good about MLS and the competition and the soon-to-be champion, we get reality smacking us in the face that this is a league that is run by a bunch of marketing executives who think that selling toothpaste is the same as running a sports league. Click to continue reading...

La Federación Mexicana de Fútbol, en coordinación con Soccer United Marketing (SUM), anuncian el día de hoy las fechas, sedes y sistema de clasificación para la edición 2010 de la InterLiga.

La séptima edición de InterLiga, el torneo que otorga dos cupos para los clubes mexicanos a la prestigiosa Copa Libertadores, se llevará a cabo desde el sábado 2 de enero de 2010, al martes 12 del mismo mes, comenzando en las sedes de Texas: Robertson Stadium en Houston (sábado 2 de enero y miércoles 6 de enero) y Pizza Hut Park en Frisco (domingo 3 de enero y martes 5 de enero).

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Several clubs are getting in the marketing mood for the playoffs. New England, Columbus and Houston all released promotional videos today. Once other clubs release their videos I will post them here.

Enjoy.

Columbus Crew:

Houston Dynamo:

New England Revolution:

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We've seen it happen before. Many times over. Sadly, companies and their marketing teams like to take hot footballers and turn them into dorks for sales purposes. It's a wide-spread (albeit, entertaining) issue in our community.

This Gillette ad wants you to rate the "champion of the future" and you can win a razor.

Click to continue reading...

We've seen it happen before. Many times over. Sadly, companies and their marketing teams like to take hot footballers and turn them into dorks for sales purposes. It's a wide-spread (albeit, entertaining) issue in our community.

This Gillette ad wants you to rate the "champion of the future" and you can win a razor.

Click to continue reading...

Big Story
DC United's club president Kevin Payne has never lacked for chutzpah, and after a season in which the team launched a website called "We Win Trophies" but have failed to make the playoffs for the second year in a row, arguing that DC had at least earned some kind of a moral victory for their style of play is quite something.

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This weekend, Mandeville Soccer Club (my old club) is having there huge Midnight Madness Tournament and I am very excited to be one of the sponsors!

This tournament has over 200 teams in it and thousands of people will be at the park all weekend and well into the nights for this one.

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Check this out: a ball from each World Cup.  There's a mini version too.

Iconic? Yes, but that's marketing speak isn't it? They're just flat out tremendous.

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Although you'd never find a UEFA marketing man who'd admit it, the Champion's League is not always about glamour and glitz.Sometimes it's dull and dismal. Ibrox might well be sprinkled with some of that old magic dust tonight but at first glance the meeting of Rangers and Romanian champions Unirea Urziceni has all the allure of a wet weekend in Cowdenbeath. Click to continue reading...

Could Preki be on the move after this season? (Getty Images)

I must say today has been full of good stuff. From MLS playoff scenarios to U-17 World Cup rosters to other items it has been a full day. Needless to say if you have missed some of these items you are in luck as I have saved some of the best links of the day to discuss here tonight.

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This happened during the recent international break, in training Nicklas Bendtner chips the keeper with an epic finish and then on his next attempt floors himself, the reaction of the other player had me in stitches

Buy me a Beer

Related posts:

1. Nicklas Bendtner.

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It's been six days since US National Team forward Charlie Davies was seriously injured in a car accident that took the life of a young woman. As I've written, and as others have reiterated, the...

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The VALENCIA CF sponsor wanted to utilize the upcoming gameagainst FC BARCELONA to promote its web & product, & on theway build up support among Valencia fans to vibe up this grandclash tomorrow.They elaborated this VIDEO, depicting Valencia CFas Spartan warriors ready to take on the enemy FC Barcelona inthe "Mestalla Stadium" (Valencia):Well it has created controversy, so much so that the "Anti Click to continue reading...

It was a matter of time that the supposed "Witch-Doctor" beginto cash in on the coincidental injury of REAL MADRID starCRISTIANO RONALDO. SEE VIDEO:PEPE - "The Witch" ( now that´s a Hollywood name) claims he has been contracted by a non-European women to cause injury toCristiano Ronaldo. As you may now Ronaldo was diagnosed yesterdaya serious strained ankle that will keep him out of Football for Click to continue reading...

It was reported that a "Shaman" was hired by an anonymous personto practice "witchcraft" on CRISTIANO RONALDO & cause him seriousinjury. The anonymous person was later speculated to be Paris Hiltonafter she considered the REAL MADRID player to be a bit "gay" ¬ enough man for her, & her sexual appetite. Click to continue reading...

REAL MADRID crack CRISTIANO RONALDO now sings. Watch thisimpressive VIDEO:It´s part of a marketing campaign for a bank. However, after listening perhaps the player should stick to playing Football & leave the tunesto the professionales. Click to continue reading...

I have no idea what Ongisnade means but it is the name of what I guess is an independent Arema supporters' website and bloody well designed it is to (all in Indonesian).
The guys there produce an excellent looking on-line fanzine called, obviously, Ongisnade, but for some reason after I download it I can never open it! Click to continue reading...

England's largest long distance train operator kicks off a another marketing offensive in a bid to win a bigger market share to its already burgeoning business. Catch Virgin's latest mocking print ad. A tongue-in-cheek jibe at Robbie Keane's Liverpool nightmare. The Spurs striker played only a bit-part role at Anfield before rejoining his former club. Click to continue reading...

This past Saturday I spent the day at the Camellia Cup put on by Slidell Youth Soccer Club! The weather was great, soccer was excellent, and I couldn't ask for a better tournament to sponsor! I had a marketing table set up and besides giving out free stuff and information about my Online Soccer Academy I offered players a chance to win prizes!

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Today's version of The Sweeper at Pitch Invasion on my critique of what the death of print media means for MLS:

Still, I'll maintain my original piece identifies a two-pronged problem not solved by amateur or even semi-pro or team-run online coverage. Firstly, we still do not have a replacement for the loss of an independent reporter embedded with the team and travelling around with them — this can't be done by bloggers unless a much stronger income model is developed and a team-funded replacement is obviously problematic.

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SFS realizes it risks falling into the apparent idea that it is pro-RealMadrid, far from it, as SFS only attempts to satisfy its Global lectures& believe me there are plenty of petitions to the SFS email forREAL MADRID photos & paraphanelia now that Ronaldo, Kaká &company have joined, especially from the Asian friends. Click to continue reading...

Long live Marketing. The Spanish National Football Team will soonbe wearing a "new" designed outfit recuperating the more traditional"Red Furia" look for the upcoming 2010 World Cup finals. The hometeam colours will be as the image below, while the away look willbe predominantly "Marino blue".The team is expected to debut with the "new look" the 14th ofNovember when Spain plays a friendly game Click to continue reading...

This week on Match Fit USA, Jason and Zach review the Honudras qualifier situation, talk about the US Under-20s, take a look at 2010's MLS openers, and debate the concept of club re-branding. Match...

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REAL MADRID has received a formal letter from an "old friend" thathe has been hired by a client that is well known in Spain & knowsCRISTIANO RONALDO personally to practice his art of "VOODOO" tocause the Portuguese a serious injury. The objective is to have himoff the field injured more than playing. Click to continue reading...

Steve Davis, a man I'm hoping to land for the podcast in the not-too-distant future (get back to me Steve!) is worked up. Specifically, he's worked up about the idea of MLS clubs "re-branding",...

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