Marketing

Spanish Football

CHAMPIONS LEAGUE 2017-18 | MOST VALUABLE CLUBS & PLAYERS

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FC BARCELONA NEW AWAY UNIFORM SEASON 2016-17

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NEW FC BARCELONA UNIFORM SEASON 2016-2017

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REAL MADRID TOP REVENUE GENERATOR IN WORLD SOCCER 2013-2014

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REAL MADRID TOUR AUSTRALIA - CHINA PRE SEASON 2015

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REAL MADRID TOUR AUSTRALIA - CHINA PRE SEASON 2015

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ANGEL DI MARIA & RADAMEL FALCAO SHATTERED REAL MADRID DREAMS

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REAL MADRID | 80M€ FOR JAMES RODRIGUEZ TOO MUCH ?

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LIONEL MESSI HIGHEST INCOME GENERATOR IN WORLD FOOTBALL

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REAL MADRID PLAYERS | MIRROR MIRROR ON THE WALL WHO´S THE FAIREST OFF THEM ALL.

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FUNNY GUY NEYMAR | QUOTE OF THE WEEK

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FC BARCELONA REACHES 100 MILLION SOCIAL FANS

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FC BARCELONA PRESIDENT ROSELL RESIGNS - LEAVES THE PRESIDENCY

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LIONEL MESSI IS THE MOST VALUABLE FOOTBALL PLAYER IN WORLD SOCCER FOR 2013

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FIFA - FRANCE FOOTBALL GOLDEN BALL 2013 | IS CRISTIANO RONALDO ALREADY THE WINNER ?

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SPAIN FOOTBALL TEAM PRESENTS NEW UNIFORM | MARKETING | FINANCE | POLITICS

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MICROSOFT TO SPONSOR THE "NEW" REAL MADRID "SANTIAGO BERNABEU STADIUM" ?

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REAL MADRID | MOST VALUABLE SPORTING CLUB IN THE WORLD

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SPANISH FOOTBALL MARKETING & TREND - SETTERS

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REAL MADRID CF 2013 MOST VALUABLE SPORTS TEAM IN THE WORLD

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FOOTBALL FINANCE | CRISTIANO RONALDO EARNS MORE THAN MESSI & NEYMAR

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NEYMAR NEWS - LATEST | FC BARCELONA OR REAL MADRID ITS UP TO NEYMAR

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FC BARCELONA NEW UNIFORMS SEASON 2013 - 2014

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REAL MADRID POLITICS | JOSE MOURINHO TO LEAVE PRESIDENT FLORENTINO PEREZ TO STAY

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Cristiano Ronaldo

CRISTIANO RONALDO RICHEST FOOTBALL PLAYER IN THE WORLD

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FIFA POWER POLITICS | BLATTER vs CRISTIANO RONALDO | THE REAL STORY

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S.League

[Guest Column] Lack of proper CRM

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Mr Gale Gan was formerly the Marketing and Media Executive of Tanjong Pagar United (TPUFC). He started his S.League involvement as a photographer with KallangRoar in 2007 and joined Geylang United in 2011. The following post is a contribution by him on the topic of CRM (Customer Relationship Management), which in his opinion is something has yet to make its presence in the local football industry.

WHY CRY OVER A CUP OF SPILLED MILK?

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Mr Peter Lim (left) is planning to buy Valencia (file shot)
Just what was the first reaction when you read about billionaire investor Peter Lim's plan to take over La Liga side Valencia CF (1,2) when our football in our own backyard is struggling to pull the much-needed funding and attention?

Italy

Can Mario Balotelli revitalize the Puma football brand? Mario...

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Can Mario Balotelli revitalize the Puma football brand?

Mario Balotelli makes headlines; and he did so both on and off the field with his customized boots last week. As AC Milan took on AS Roma, the vain Italian forward marched onto the San Siro wearing white boots covered in newspaper headlines about himself and with no obviously visible boot manufacture.

Video: Roma’s Francesco Totti stars in arty advert about the derby with Lazio

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This short commercial for AS Roma takes football marketing to a deeper level then it usually goes. Francesco Totti is the film noir-style protagonist, captured looking moody in the build-up to the Rome derby against Lazio as he narrates his relationship with a veteran Roma fan.

Transfer Talk

Spanish newspaper AS claim a Gareth Bale shirt has been found at Real Madrid

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A shirt featuring Gareth Bale's name and number has been found at the Bernabeu, according to Spanish newspaper AS. In one of the more tenuous transfer rumours you're likely to see this summer, the newspaper's front page splash contains a suggestion that a 'Bale 11′ shirt has been found inside Real Madrid's stadium.

Thiago Alcantara cropped out of Barcelona advert. Is Man Utd move imminent?

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Rumours that Thiago Alcantara is close to joining Manchester United have been given extra weight after the Barcelona youngster was cropped out of an advert for the club's new kit. The midfielder was originally featured alongside Gerard Pique, Lionel Messi, Andres Iniesta, Xavi and Carlos Puyol in an advert released by the Spanish champions.

The Rest

Kudos To Rapids Marketing

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Its no secret that over the years I've been...critical...of some of the Front Office off-field moves. That only works though if I give them credit when they do something right and some of the marketing they've done early this season is definitely right.

Long time Rapids fans can list any number of marketing and outreach ideas from the FO over the years that landed with a thud with the fans.

Let’s talk about that new MLS logo

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In the wee hours of Thursday morning Major League Soccer released its new brand and logo project, calling it, MLSNext. Needless to say the reaction to the design has been considerable.

After waking up and seeing the logo I was shocked and confused. My first, unfiltered reaction to seeing it was "this is a spoof of the actual logo I've yet to see".

Eine geniale Trikotpräsentation…

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Eine geniale Trikotpräsentation...

Ja leck mich am Arsch! Wenn das hier nicht ein Spaßvideo ist, dann weiß ich jetzt wieso in Italien nichts mehr geht. Der Fussball am Ende, keine Zuschauer mehr in den Stadien und bei so einer bescheidenen Präsentation kaufen die Fans sicher auch keine originalen Trikots mehr.

EDITORIAL: "It's all gone quiet over there!" TFC adopts a quiet approach to the off-season

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You have no idea how hard it is to find a mouth-closed picture.
Perhaps Tim Leiweke and his posse down at BMO Field have been listening to Rob Ford's faux-bravado "actions speak louder than words" phrase - or maybe they're all on crack. It's your call. One thing few TFC supporters won't deny though is the strange sound coming from the local football club.

Everton launch the worst football tie-in ever

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Everton fans, if watching Roberto Martinez's boys passing the ball around has restored your faith in God (or if you're already feeling inclined to start praying for a win), you club has got just the thing for you. They've launched a tie-in to be able to offer supporters a two-for-one deal on tickets of Jesus [.

EDITORIAL : Toronto FC Fan Council : Fill out this survey to better saturate you with advertisements!

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Sometimes I wish I could get the PA announcer at the stadium a mute button. Perhaps I am in the minority, but this season, more so than before, I feel way too marketed to when attending a match. Every message is delivered like it is of utmost importance when it is just drivel. There is very little news that comes out of the tannoy during any match.

Lions to fly with Air Asia for the next THREE years....

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(This entry is based on the joint media release by the Air Asia and the Football Association of Singapore)

Tan Sri Dr Tony Fernandes (L) with Mr Zainudin Nordin (R)
In a press conference held this afternoon at the Jalan Besar Stadium, the Football Association of Singapore (FAS) and Air Asia, world's best low cost carrier, announced a three-year sponsorship worth $1.

"Is this a gimmick for a Football Tournament OR for a launch of a banking product?"

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What would be your first impression?
In an attempt to draw awareness to the RHB Singapore Cup tournament, that will be entering to its Quarter-Final phrase this coming week, the organizers staged a "Flash Mob" gimmick outside Chervon House (pictured above) in the Central Business District (CBD).