Latest Articles

Sponsorship

Samsung renew Chelsea shirt sponsorship deal

Football Marketing at related • 0 views
Samsung took up an option to renew its £15 million ($23.9 million) shirt sponsorship with Chelsea through 2015

Olivier Giroud extends PUMA sponsorship deal

Football Marketing at related • 0 views
Arsenal star Olivier Giroud has renewed his personal endorsement contract with sports lifestyle brand Puma.

Olympique Lyonnais signs sponsorship deal with Hyundai

Football Marketing at related • 0 views
Olympique Lyonnais has sealed a two-year deal that sees Hyundai become the Ligue 1 giant's new shirt sponsor, and is an ample prove to justify the Koreans depth in football market

Expedia signs up as Official Sponsor of Professional Referees and Match Officials

Football Marketing at related • 0 views
Expedia's logo is to appear on the shirts of all professional football referees from next season after the online travel agency signed a one-year deal to become the official sponsor of the company representing match officials.

Manchester United Smashes Shirt Sponsorship Record

Football Marketing at related • 0 views
Manchester United's seven-year shirt sponsorship deal with General Motors' Chevrolet brand is worth a record-breaking $559m (£357m), which is about £51m a year.

Aon to be title sponsor for Manchester United’s business network

Football Marketing at related • 0 views
Aon will become the title sponsor of Manchester United's Business Network and the Manchester United Foundation

Top 10 Shirt Sponsorship Deals

Football Marketing at related • 0 views
Premier League remains the place to be in shirt sponsorship but it is Barcelona who have the most lucrative deal in the world.

Manchester United sign Chevrolet as shirt sponsor from 2014-15 season

Football Marketing at related • 1 view
General Motors and Manchester United today announced that the world's most popular football club's shirt sponsor will be Chevrolet, beginning with the 2014/2015 season. Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club's 134 year history.

Hyundai gets social media boost from Euro 2012 sponsorship

Football Marketing at related • 0 views
Hyundai said its sponsorship of the Euro 2012 championship has been very successful in getting its brand name more widely known in the region, particularly in the social media spectrum.

O2 ends Arsenal sponsorship

Football Marketing at related • 0 views
O2 is ending its 10 year sponsorship of Arsenal Football Club as it looks to concentrate its efforts on rugby, its Academy venues and the newly-launched Priority Sports initiative.

Design & Creative

adidas Champions League and Europa League Match Balls 2012/13

Football Marketing at related • 0 views
adidas revealed a new line-up of Official Match Balls for the 2012/2013 season of the UEFA Champions League and the UEFA Europa League

Andy Warhol inspires new graphic image of FC Porto

Football Marketing at related • 1 view
FC Porto presents a new graphic line of the Club for the next two years. Inspired by Andy Warhol the new image follows the latest trends in graphic design, becoming more contemporary, trendy and urban.

partnership

BEKO signs FA Cup partnership

Football Marketing at related • 0 views
The FA has announced that Beko, the UK's number one major domestic appliance brand, will become an Official Supporter of The FA Cup, the world's most prestigious domestic Cup competition.

Manchester United sign five-year deal with Toshiba Medical Systems

Football Marketing at related • 0 views
Manchester United has announced an agreement with Toshiba Medical Systems to become its Official Medical Systems Partner, the first partnership of its kind to be developed with a UK football club.

Manchester United sign five-year deal with Toshiba Medical Systems

Football Marketing at related • 0 views
Manchester United has announced an agreement with Toshiba Medical Systems to become its Official Medical Systems Partner, the first partnership of its kind to be developed with a UK football club.

Betfred named as Tottenham’s UK betting partner

Football Marketing at related • 0 views
Betfred has signed a three year deal with Tottenham Hotspur to become the football club's official UK betting partner.

Everton FC sign up with Paddy Power

Football Marketing at related • 0 views
Everton has signed leading bookmaker Paddy Power as their official online betting partner across the UK and Ireland.

Scottish Premier League in YouTube content deal

Football Marketing at related • 1 view
The Scottish Premier League have joined forces with YouTube in a deal which will see match highlights and exclusive content made available to fans in the UK and around the world for the next three seasons.

Juventus announce partnership with Hublot

Football Marketing at related • 0 views
Juventus have confirmed a three-year sponsorship agreement with Swiss company Hublot. The watch-making brand will act as the club's official timekeeper from the 2012/13 campaign onwards.

Everton FC and EA Sports extend partnership

Football Marketing at related • 0 views
Everton Football Club is pleased to announce that it has signed a one-year deal with EA SPORTSâ„¢, following last season's successful partnership.

Manchester City and viagogo announce ticketing partnership

Football Marketing at related • 1 view
Manchester City Football Club have announced a new partnership with viagogo, allowing City season ticket holders to resell tickets for the matches that they can't attend.

Newcastle extend EA Sports partnership

Football Marketing at related • 0 views
Newcastle United have extended their partnership with EA SPORTS, with the videogames giant continuing as the club's gaming partner for the next two years.

Lindley awarded catering contract exclusivity at Tottenham Hotspur FC

Football Marketing at related • 0 views
Lindley Venue Catering, the specialist sports stadia catering division of The Lindley Group, has beaten off stiff competition to win the prestigious five-year contract to provide all match day and non-match day catering services and develop the conference, banqueting and events business for premiership club Tottenham Hotspur FC.

Liverpool FC signs up Chevrolet as automotive partner

Football Marketing at related • 0 views
Liverpool FC announced they are entering into a four-year partnership agreement with Chevrolet to become its Official Automotive Partner.

Manchester United launch credit cards in Japan

Football Marketing at related • 1 view
Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei Bank Group, to launch two new credit cards aimed at the club's supporters in Japan.

Tottenham Hotspur sign EA Sport partnership deal

Football Marketing at related • 0 views
Electronic Arts Inc. and Tottenham Hotspur announced they have agreed to a three-year partnership that will make EA SPORTSâ„¢ the Official Video Game Partner of the Spurs.

Manchester United signs betting partnership with Bwin

Football Marketing at related • 0 views
Bwin.party brand bwin has signed a deal to become the official betting and gaming partner of English Premier League football club Manchester United

Fans & Community

Manchester City Launch CityBeats Music Remixing App

Football Marketing at related • 1 view
Manchester City FC have launched CityBeats, a new ground-breaking music remixer app, which is set to attract the best and brightest unsigned talent around the world.

PUMA and science answer the question: Football or Love?

Football Marketing at related • 0 views
PUMA, Newcastle United Football Club and The University of Bristol use science to answer the age old question: What do fans love more, their team or their partner?

New York Red Bulls To Include Fans’ Names In Jersey Numbers

Football Marketing at related • 0 views
Major League Soccer's New York Red Bulls are inviting season-ticket holders on the field for their exhibition game against Tottenham Hotspur of England's Premier League.

Finance & Economics

UEFA Champions League 2012/13 revenue distribution

Football Marketing at related • 0 views
UEFA has presented the revenue distribution system for the 2012/13 UEFA Champions League, allocating the estimated income from that competition and the UEFA Super Cup.

Chinese investors to become second-largest shareholder in Inter Milan

Football Marketing at related • 0 views
Inter Milan has reached an agreement with Chinese investors who are set to become the company's second largest shareholder and invest in a new stadium.

Barcelona post record €48.8m profit for last season

Football Marketing at related • 0 views
FC Barcelona have closed the season 2011/12 with record revenues and profits, as announced by the clubs financial vice-president Javier Faus. During the season 2011/12, the club earned €494.9 million, while expenses were revealed to be €441.1 million.

premier league football

Sky Sports marketing campaign uses fans to welcome back Premier League

Football Marketing at related • 0 views
Sky Sports is preparing to welcome back Premier League football with a marketing campaign that switches focus from the superstar players to the fans.

Sports Alliance add QPR to impressive Premier League Portfolio

Football Marketing at related • 0 views
Marketing services provider, Sports Alliance has added an eighth Premier League football club to its increasing client list after engagement by Queens Park Rangers to manage the London club's complete data-focused marketing output.

Rangers

Sky re-works SPL TV deal to include Rangers matches

Football Marketing at related • 0 views
Sky Sports has signed a five year deal with the Scottish Premier League which will include five Rangers games from the Football League.

Scottish Football League invites TV bids for Rangers live matches

Football Marketing at related • 1 view
The Scottish Football League has approached broadcasters with a package to show up to 25 live Rangers matches in Division Three next season.

The Rest

Liverpool FC adds Nokia S40 app to its line-up

Football Marketing at related • 0 views
Liverpool FC has released a new app for Nokia Series 40 feature phones to enable fans in emerging markets to keep up with all the news from their club.

Stoke City doubles up on LED advertising

Football Marketing at related • 0 views
Stoke City will be leading lights in LED advertising next season as they become the first football club in the United Kingdom to double up on the eye-catching digital system around the Britannia Stadium pitch.

Manchester United 2012/13 Nike Away Kit

Football Marketing at related • 3 views
Nike unveiled the new Manchester United Away kit for the 2012-13 season at an event held at The Castle in Cape Town during the Club's tour of the country.