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Samsung took up an option to renew its £15 million ($23.9 million) shirt sponsorship with Chelsea
through 2015
Arsenal star Olivier Giroud has renewed his personal endorsement contract with sports lifestyle
brand Puma.
Olympique Lyonnais has sealed a two-year deal that sees Hyundai become the Ligue 1 giant's new
shirt sponsor, and is an ample prove to justify the Koreans depth in football market
Expedia's logo is to appear on the shirts of all professional football referees from next season
after the online travel agency signed a one-year deal to become the official sponsor of the company
representing match officials.
Manchester United's seven-year shirt sponsorship deal with General Motors' Chevrolet brand is worth
a record-breaking $559m (£357m), which is about £51m a year.
Aon will become the title sponsor of Manchester United's Business Network and the Manchester United
Foundation
Premier League remains the place to be in shirt sponsorship but it is Barcelona who have the most
lucrative deal in the world.
General Motors and Manchester United today announced that the world's most popular football club's
shirt sponsor will be Chevrolet, beginning with the 2014/2015 season. Chevrolet, the current
Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club's 134 year
history.
Hyundai said its sponsorship of the Euro 2012 championship has been very successful in getting its
brand name more widely known in the region, particularly in the social media spectrum.
O2 is ending its 10 year sponsorship of Arsenal Football Club as it looks to concentrate its
efforts on rugby, its Academy venues and the newly-launched Priority Sports initiative.
adidas revealed a new line-up of Official Match Balls for the 2012/2013 season of the UEFA
Champions League and the UEFA Europa League
FC Porto presents a new graphic line of the Club for the next two years. Inspired by Andy Warhol
the new image follows the latest trends in graphic design, becoming more contemporary, trendy and
urban.
The FA has announced that Beko, the UK's number one major domestic appliance brand, will become an
Official Supporter of The FA Cup, the world's most prestigious domestic Cup competition.
Manchester United has announced an agreement with Toshiba Medical Systems to become its Official
Medical Systems Partner, the first partnership of its kind to be developed with a UK football club.
Manchester United has announced an agreement with Toshiba Medical Systems to become its Official
Medical Systems Partner, the first partnership of its kind to be developed with a UK football club.
Betfred has signed a three year deal with Tottenham Hotspur to become the football club's official
UK betting partner.
Everton has signed leading bookmaker Paddy Power as their official online betting partner across
the UK and Ireland.
The Scottish Premier League have joined forces with YouTube in a deal which will see match
highlights and exclusive content made available to fans in the UK and around the world for the next
three seasons.
Juventus have confirmed a three-year sponsorship agreement with Swiss company Hublot. The
watch-making brand will act as the club's official timekeeper from the 2012/13 campaign onwards.
Everton Football Club is pleased to announce that it has signed a one-year deal with EA SPORTS™,
following last season's successful partnership.
Manchester City Football Club have announced a new partnership with viagogo, allowing City season
ticket holders to resell tickets for the matches that they can't attend.
Newcastle United have extended their partnership with EA SPORTS, with the videogames giant
continuing as the club's gaming partner for the next two years.
Lindley Venue Catering, the specialist sports stadia catering division of The Lindley Group, has
beaten off stiff competition to win the prestigious five-year contract to provide all match day and
non-match day catering services and develop the conference, banqueting and events business for
premiership club Tottenham Hotspur FC.
Liverpool FC announced they are entering into a four-year partnership agreement with Chevrolet to
become its Official Automotive Partner.
Manchester United have agreed a partnership with APLUS Co., Ltd., a member company of the Shinsei
Bank Group, to launch two new credit cards aimed at the club's supporters in Japan.
Electronic Arts Inc. and Tottenham Hotspur announced they have agreed to a three-year partnership
that will make EA SPORTS™ the Official Video Game Partner of the Spurs.
Bwin.party brand bwin has signed a deal to become the official betting and gaming partner of
English Premier League football club Manchester United
Manchester City FC have launched CityBeats, a new ground-breaking music remixer app, which is set
to attract the best and brightest unsigned talent around the world.
PUMA, Newcastle United Football Club and The University of Bristol use science to answer the age
old question: What do fans love more, their team or their partner?
Major League Soccer's New York Red Bulls are inviting season-ticket holders on the field for their
exhibition game against Tottenham Hotspur of England's Premier League.
UEFA has presented the revenue distribution system for the 2012/13 UEFA Champions League,
allocating the estimated income from that competition and the UEFA Super Cup.
Inter Milan has reached an agreement with Chinese investors who are set to become the company's
second largest shareholder and invest in a new stadium.
FC Barcelona have closed the season 2011/12 with record revenues and profits, as announced by the
clubs financial vice-president Javier Faus. During the season 2011/12, the club earned €494.9
million, while expenses were revealed to be €441.1 million.
Sky Sports is preparing to welcome back Premier League football with a marketing campaign that
switches focus from the superstar players to the fans.
Marketing services provider, Sports Alliance has added an eighth Premier League football club to
its increasing client list after engagement by Queens Park Rangers to manage the London club's
complete data-focused marketing output.
Sky Sports has signed a five year deal with the Scottish Premier League which will include five
Rangers games from the Football League.
The Scottish Football League has approached broadcasters with a package to show up to 25 live
Rangers matches in Division Three next season.
The Rest
Liverpool FC has released a new app for Nokia Series 40 feature phones to enable fans in emerging
markets to keep up with all the news from their club.
Stoke City will be leading lights in LED advertising next season as they become the first football
club in the United Kingdom to double up on the eye-catching digital system around the Britannia
Stadium pitch.
Nike unveiled the new Manchester United Away kit for the 2012-13 season at an event held at The
Castle in Cape Town during the Club's tour of the country.
