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Plenty of Plymouth Argyle fans are up in arms that Ian Holloway, their beloved 'Ollie', turned his back on the club so suddenly, despite so often repeating his love for not only Argyle, but also the area. He seemed so settled in the south west that for him to be charmed by the silver tongue of Milan Mandaric seemed, well, just so unlike Ian.

Pies hero Ian Holloway has demonstrated his sweet tooth by discussing his love of fudge cake in his BBC column this week. Asked by a reader what his favourite cake was, Ollie said: "Black Forest gateau's lovely, but if I was going to choose anything for a pudding it would be fudge cake with a nice bit of ice cream on top. "My mum also used to cut me a nice slice of madeira cake when I was younger and I still like that with a cup of tea.

A packed schedule of Championship fixtures last night, with a few results standing out: Plymouth Argyle earned a great 2-1 away win at Charlton (pictured, left), which moves the in-form Pilgrims above Athletic in the table, into fourth spot. The match was a feisty affair, with ten bookings, but that didn't bother Argyle boss Ian Holloway, who was delighted with his team's fighting spirit: 'I loved the work ethic, we were never say die and I am very proud of this football club.

Ball manufactureres Mitre have produced this viral featuring representatives from all 24 Championship clubs to show off the bespoke balls they are providing clubs with. From a HolloWatch view, Ollie makes an appearance. The green and white Plymouth Argyle ball prompts him to remark: "Goodness gracious me." [Via FourFourTwo]

Pre-season is under way, which means Ian Holloway is conducting interviews once again. Hooray! Ollie has welcomed himself back into the limelight by claiming his sights are set on promotion to the Premier League. The Plymouth boss said: "Everything I am doing, everything my staff are doing, everything we are trying to do as a board and as a company is geared towards the Premier League.

Plenty of gems from Ian Holloway's BBC Sport column this week, including this startling revelation: 'I've ridden a horse but I'm rubbish at it. I look like a crab sat on a horse with my hunched back.' I think Ian is obsessed with crabs, because it's not the first time he's mentioned them. I imagine he has nightmares about giant crabs coming from the sea and up Plymouth Hoe.

You've got to be philosophical if you work in football haven't you? Either that or barking mad. When we were told that Pies fave Ian Holloway was having problems with kidney stones, we all wished him the best. Well, now that he's on the mend, Hollo is back to cracking the jokes. "It's still in my body and I'll have to pass it at sometime but my passing's absolutely diabolical.

'I think I have a naive team. They are naive because they are pure and they are clean.' Jose Mourinho, exceeding himself in the 'they said what!?' stakes. 'If Chelsea are naive and pure then I'm Little Red Riding Hood.' Rafa Benitez disagrees with Jose Mourinho's assessment of his own side. 'These so-called big stars are people we are supposed to be looking up to.

I can't tell you how chuffed I am to able to combine Hollowatch with a Shit Lookalike. In his latest online column for BBC Sport, Ian Holloway claims that Avram Grant looks like a famous character from Wind in the Willows (not Beatrix Potter, as the Beeb claims). Ian says: 'If we're talking lookalikes he's Toad of Toad Hall, isn't he? His eyebrows are so low down.