A while back my daughter had a coach that flat out forbade them from bringing Gatorade to practice. Water was the only thing allowed. Her belief was that it hydrated them better. This didn't make the parents all that happy, especially when US Youth Soccer was advocating sports drinks simply because kids were more likely to drink them.

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Great feature over at The Seattle Times website the other day. Seattle Sounders FC coach Sigi Schmid took questions online from fans.
He's such a unique character that I recommend reading the whole thing, but here are some highlights:

[Comment From Chris]
Who is the biggest prankster on the team?

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Before we get to the award, an announcement...
Over the next two and a half weeks, we'll be running a contest here with some pretty cool prizes to give away. And to win them, all you have to do is vote for the Benny Awards! The team's hooked me up with the following prizes: a DC United/Volkswagen team scarf, the 2009 DC United media guide, and a Gatorade/MLS towel. Click to continue reading...

It's an exciting day because the Champions League is getting ready to take off! When I was a player nothing beat rushing back from training, making my lunch as fast as I could, and then plopping on the coach in front of the TV with an ice cold Gatorade and enjoying some of the game's finest!

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Numa altura em que se fala do interesse do Grémio de Porto Alegre e do Corinthians em Fabio Rochemback aqui fica uma pequena brincadeira sobre um possível dia na vida do médio brasileiro... Qualquer semelhança com a realidade é pura coincidência...
"7.30 acorda antes do despertador tocar porque quando se vira na cama fica com a cabeça em cima de um pacote de batatas fritas que comeu antes de adormecer. Click to continue reading...

He is a millionaire footballer who have problem opening a Gatorade bottle. Watch Robbie Keane struggle with an unopenable Gatorade.. Click to continue reading...

The reign of chief executive Ivan Gazidis reached a new stage yesterday with the announcement of three new senior appointments.

The first is new commercial man Tom Fox. He joins us from sports and entertainment marketing outfit Wasserman Media Group having previously worked for Nike where he was sports marketing director.

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Dentro de un mes, Michael Jordan será entronizado en el Salón de la Fama del Basketball, en Nashville.

Jordan es el jugador que revolucionó el basket, pero también la forma en que las marcas se relacionaron con los atletas siendo uno de los obligados caso de estudio sobre la fusión o asociación de una marca con un nombre tan poderoso dentro y fuera de las canchas.

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The University of Denver men's soccer recruiting class was ranked No. 18 in the nation by College Soccer News, marking the second straight season that DU cracked the Top 20.

The Pioneers welcome seven student-athletes, including a pair from the nation's top 75, the Gatorade Colorado High School Player of the Year and a member of Canada's U-20 national team.

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Keith Rados and his wife Ana have travelled the world and seen a lot of soccer over the years. He is very passionate about the sport and loves the color and atmosphere you find in other countries. By building Cinco Soccer in east Tampa, the couple has managed to bring some of that flavor to the Bay area and given the community a real soccer hub.

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Chelsea first team doctor Mark Gillett along with noted Manchester United fan and super fast guy (his official title) Usain Bolt were guests of Gatorade for a youth course on "the importance of sports hydration and nutrition" that I'm sure was in no way a devious infomercial for Gatorade sports drink (it's got electrolytes!

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I spit up my blueberry-pomegranate Gatorade when I read that Gareth Barry had left Aston Villa for Manchester City but it looks like the move has officially happened. What in the world? The player linked with a move to Liverpool...

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We've reached the tail end of the 2009 Development Academy Spring Showcase, and we figured you'd be interested to find out the details of what goes into a weekend like this.
So, for your consideration:
-Over 23,000 bottles of Gatorade were given to players through the Gatorade Bar
-20,000 pounds of ice were used
-8,100 gallons of fluids (water and Gatorade) consumed by teams on the fields
-Approximately 4,000 spectators total for all four Showcase games this weekend
-2,200 Academy Players
-342 goals scored in the U17/18 division
-300 goals scored in the U15/16 division
-218 games played, 222 counting the YNT Showcase Matches
-162 soccer balls used
-150 officials
-23 balls retrieved from a canal that bordered one field
-4 games by Youth National Teams
-1 impromptu coaching lecture given by U-20 MNT head coach Thomas Rongen
Thanks for following throughout the weekend, we'll be back in force June 26-29 for Development Academy Playoffs! Click to continue reading...

It's another hot, sunny day here at the Sarasota
Polo Grounds, and people are doing their best to stay cool.
On the field, there is a pretty cool test going on for players whose games are on the Showcase field. Gatorade has set up some scales, weighing players before the game (with their shirts off, as we'll explain later). Click to continue reading...

Today we look at the Gatorade players of the year for Colorado. Recognize any names?

GIRLS
Olivia Wagner, 2008-09, M, Alexander Dawson School
Beth West, 2007-08, M, Grandview High School
Brittney MacDonald, 2006-07, D, Mullen
Laura Engel, 2005-06, F, Greeley West
Gianna DeSaverio, 2004-05, F, Chatfield
Jordan Angeli, 2003-04, F/M/D, Green Mountain
Marianne Dalmy, 2002-03, M, Green Mountain
Fran Munnelly, 2001-02, F, Mullen
Mary McDowell, 2000-01, Wheat Ridge
Aleisha Cramer, 1999-00, M, Green Mountain
Aleisha Cramer, 1998-99, M, Green Mountain
Kelly Rheem, 1997-98, F, Araphoe

BOYS
Alex Tarnoczi, 2008-09, M, Rock Canyon High School
Morgan Sacco, 2007-08, M, Greeley Central
Miguel Rosales, 2006-07, G, Smoky Hill
Miguel Rosales, 2005-06, G, Smoky Hill
Mason Bragg, 2004-05, M/F, Liberty
David Blanchard, 2003-04, M, Chatfield
Garrett Sadusky, 2002-03, M, Columbine
Daniel Wasson, 2001-02, M, Liberty
Daniel Bills, 2000-01, Horizon
David Wagenfuhr, 1999-00, M, Rampart
Conor Casey, 1998-99, F, Denver South
Matt Duntsch, 1997-98, F, Araphoe
Brian Mullan, 1996-97, F, Regis Jesuit
Wes Hart, 1995-96, M, Columbine
Wes Hart, 1994-95, M, Columbine
George Pavlantos, 1993-94, F, Chatfield
John Stratton, 1992-93, M, Horizon
Jamey Martinez, 1991-92, M/F, Canon City
Jason Stanson, 1990-91, M, Cherry Creek
Dante Panella, 1989-90, D, Evergreen
Chad Young, 1988-89, MF, Bear Creek
Robert Lipp, 1987-88, F, Rocky Mountain
Bob Davies, 1986-87, F, Cherry Creek
Chad Ashton, 1985-86, M, Ranum

I'd also like to take this time to invite you to participate in a future installment of The Tuesday List.

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D.C. United is at Giants Stadium today to take on the New York Red Bulls in an Eastern Conference clash that should be a heated encounter (and not just because it's 120 degrees on the field).

The Red Bulls are coming off a loss to Kansas City on Thursday while D.C. is coming in off a stirring comeback draw vs.

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For years, sports drink companies such as Gatorade® and Powerade® have extolled the benefits of their products. They argue that sports drinks can replenish energy, electrolytes and fluid lost during exercise. The scientific community has largely shown that this is in fact the case. Sports drinks can play a key role in the recovery from prolonged exercise. Click to continue reading...

PepsiCo will continue their sponsorship agreement with Major League Soccer, the US Soccer Federation, and SuperLiga, Soccer United Marketing announced on Thursday. SUM represents all three properties. Pepsi has been an MLS sponsor since 1996. The new deal replaces Sierra Mist with Pepsi as the official soft drink of MLS, the USSF, and SuperLiga. Click to continue reading...

Is chocolate milk the perfect drink to refuel after an intense workout or practice? Some believe so. Click to continue reading...

Stopped by training today for a little look at the guys before tomorrow's important match against Chivas USA. The session went well, with the starting group knocking the ball around and working on crosses. The reserves participated in 7-v-7 matches on a small field. Technical Director Peter Vermes and Coach Onalfo were involved, with their two teams squaring off in the final. Click to continue reading...

A simple market survey. Which of these 2 Gatorade adverts speaks to you more? Soccer or sex? Click to continue reading...

I had a chance to grab some G2 the other day - better known as diet Gatorade. They had it on sale for 50 cents a bottle at Wally World, so I grabbed a case for my Challenge team before their tournament this past weekend. It was gone by the end of the day and [...]SHARETHIS.addEntry({ title: "G2", url: "http://onthepitch. Click to continue reading...

Faced with increasing pressure from other beverage makers and the popularity of diet soft drinks, PepsiCo announced that Gatorade would introduce a low-calorie version later this year: PepsiCo's chairman and chief executive, Indra K. Nooyi, said consumers had consistently requested a lower-calorie version of Gatorade. While the drink is formulated for athletes while they are working [. Click to continue reading...