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Pay TV Audience for Melbourne Victory v Brisbane Roar was a record for a regular season A-League
game. 155k.
Presumably if it was on FTA we'd triple the audience, (plus nursing homes where the TV's are always
on) given Fox has a penetration rate of around 30%.
We just won't go away will we!
FFA came under a lot of fire over the last couple of years as they put all their attention and
resources into the World Cup Bid, at the expense of a still fragile national league sitting in an
over-subscribed professional sporting arena.
Now it seems things are improving.
We had the season changes, and like the AFL and NRL, some key planning has gone into making noise
at the right times.
But will we ever use money in football wisely in Australia?
Socceroos are the big big drawcard and with World Cup qualifiers on FTA in coming years and the
Asian Cup in Australia in 2015 we have a lot to sell.
Not to mention the A-League which is what really needs the money to kick on.
