2011 has been a very exciting in football and a lot has happened in the marketing of football. Here
is a quick summary of the main news and analysis of the business of football.
WPP research firm Kantar surveyed more than 530 men for the Newspaper Marketing Agency and found
that even some longstanding football sponsors have surprisingly low awareness.
The Aviva Stadium is to be rebranded for the hosting of the Europa League final next year –
despite the insurance company spending €40 million to secure naming rights for the stadium.
Barcelona could be slowly overturning a fan base in India that has traditionally been held by
Manchester United, Chelsea and other English clubs, and the club is aware of that. Javier Faus,
vice president, Financial, Economic and Strategic Area, FC Barcelona reveals about plans to visit
the country in September to understand the market, and develop the brand here.
