Having celebrated Leo Messi's third consecutive Ballon d'Or Player of the Year award with short film, Adidas have now commissioned a stunning pair of Gold/White/Black F50 adiZero MiCoach football boots to mark the occasion.

El lugar de Lionel Messi en la cima del mundo futbolístico fue confirmado el pasado lunes al obtener su tercer Ballon d'Or de manera consecutiva. Pero él no lo logró solo. Para celebrar su victoria, Leo agradeció a todos aquellos que lo han apoyado en su carrera, desde sus compañeros de equipo y familia hasta los aficionados que ayudan a hacer del futbol el deporte mas bello de todos.

3PM Extra: Capello's keepy-uppy fail, owl invades stadium and calling all speed-merchants

Presenting quality football videos from the interweb, daily at 3pm. Here's today's collection: 1) Everything's got a chip in it these days: computers, watches, phones, fridges, toasters, pans.

Adidas f50 The tip of the iceberg - originally posted on Soccerlens.com

The adiZero f50 miCoach boots are launched to the public tonight, in Adidas' flagship store on Oxford Street. The lucky 250 who pre-ordered the boot will attend a private event, where they pick up their miCoach bundle and meet a Premiership footballer.

There were some fantastic performances this weekend, with plenty of goals scored and several players who made big impacts on their debuts. Here is a short summary of the big performers and who was wearing what.

Wayne Rooney 3 goals and 1 assist in Nike T90 Laser III
Manchester United put in an amazing display to trounce a very much under strength Arsenal side 8-2.

After what was an absolutely hectic Summer of New Releases, Colorways and Sales, it seems like a good time to create a recap in case you missed some of the action especially if it was on SC101! Seasons in Europe are about to kick off and with MLS getting close to playoffs, it is an exciting time for soccer fans.

adidas has released pictures of the customized F50 adiZero Prime boots that FC Barcelona forward and two-time FIFA World Player of the Year Lionel Messi will wear during tomorrow's UEFA Champions League Final against Manchester United at Wembley Stadium in London, England. Messi's boots feature his name, player number, the Argentina flag, and a graphic of [.

I usually don't post many ads/videos, but when I saw this one from Adidas, I had to post it. The F50 Adizero Prime are being hyped up by Adidas, and this ad with Lionel Messi has become one of my favorites.
While I usually prefer Nike ads (mainly because they tend to be much more epic compared to Adidas which has always been slightly cheesy), this new Adidas ad is my favorite right now.