Adidas kicked of its World Cup activity with an advertising campaign for its F5O adiZero football boots, featuring the likes of Lionel Messi and David Villa.

Sony has unveiled a World Cup based marketing campaign to persuade customers to upgrade to its new range of 3D-ready TV sets. The Europe-wide campaign - which is based around the slogan ‘Do not adjust your set' - will premiere on 11th, the opening day of the World Cup in South Africa.

Football icon and two times FIFA World Cup™ champion, Franz Beckenbauer today proudly launched The Quest; adidas' new interactive FIFA World Cup™ football campaign during a press conference and photo call at the official opening of the adidas PR Headquarters, Jo'bulani Central in Johannesburg. Beckenbauer, unveiled an exclusive painting by the adidas African artist team which features 32 players from the 32 federations playing at the FIFA World Cup™ and signals the start of adidas' activities in South Africa.

(Summary is not available.)

The Final Third were at the Ricardo Montalban Theater in Hollywood, California to witness the unveiling of the Nike 'Write the Future' campaign.

Temryss and Jetski

It was also Champions League Final day, the first time it had been on a Saturday, and saw Bayern Munich take on Inter Milan.

They Think It's All Over... has a good cause that needs your support.

With the 2010 FIFA World Cup kicking off in about a week, teams are in South Africa now getting adjusted to the time difference, weather and fine tuning their game plans. Back in April, we posted a World Cup TV spot from Coca-Cola's global marketing campaign that focuses on the evolution of goal cel .

Today life saving medication exists but millions still can't afford it.
Watch how the power of a global movement can eliminate AIDS. You've seen the future. Now write it.

WRITE THE FUTURE: #EndAIDS from #EndAIDS on Vimeo.

Technorati Tags: AIDS, campaign, global movement, medication, nike, Red

HELSINKI, Finland - Finland crushed San Marino 8-0 on Wednesday to notch a highest ever victory in a competitive international and a first win in their Euro 2012 Group E qualifying campaign. Finland, playing under stand-in coach Olli Huttunen who replaced Stuart Baxter last week, were helped by a Mikael Forssell hat-trick having lead just [.

Say you want a revolution, we better get on right away. Well you get on your feet, and out on the street, Singing power to the people, Power to the people.

~ John Lennon: Power to the People

There are people in the Tottenham world that are currently looking into the best ways to make sure Daniel Levy, ENIC and the Government know Spurs fans want to stay in north London.

We Are N17 Website Online Petition Facebook Group Twitter Page

Much has been said over the last week or so about where we're going to play our football in the future. Whether that remains in Tottenham or requires a move to the Olympic stadium in Stratford.

For once on this blog I will state my preference because I feel it's time to do exactly that.

FRANKFURT, Germany Hosts Germany have been drawn against France, Canada and Nigeria in the 2011 FIFA Women's World Cup group stage. Sixteen teams will compete from 26 June to 17 July 2011 with European champions Germany attempting to make it three global titles in a row after their 2003 and 2007 triumphs.

BERLIN, Germany St Pauli's Bundesliga survival campaign was given a boost by a narrow 1-0 win over Kaiserslauten at the Millerntor Stadion. An own goal by Christian Tiffert was enough to seal victory for St Pauli, who put further daylight between them and the relegation zone. The victory sees St Pauli move level on [.

With Sam Allardyce becoming the second Premier League manager to be shown the exit door this season following Chris Hughton's shock exit from Newcastle United, the rumour mill and odds comparison sites have been thrown into a complete frenzy as those who like to indulge in a spot of betting wonder about the identity of [.

WASHINGTON - D.C. United signed 2010 MLS Rookie of the Year Andy Najar to a new multi-year contract on Tuesday. Najar, 17, became the youngest player in MLS history to capture Rookie of the Year honors following his five-goal inaugural campaign. "Andy had a brilliant rookie season and is the most exciting young player [.

This Christmas, The Football League and npower are calling on fans to ditch the telly and flock to their local League club as part of their Festive Family Football campaign.

WASHINGTON - D.C. United signed 2010 MLS Rookie of the Year Andy Najar to a new multi-year contract on Tuesday. Najar, 17, became the youngest player in MLS history to capture Rookie of the Year honors following his five-goal inaugural campaign. "Andy had a brilliant rookie season and is the most exciting young player [.

SEATTLE/PORTLAND In September, the Portland Timbers planted a slightly taunting billboard near Qwest Field declaring "PORTLAND, OREGON SOCCER CITY USA 2011." But it didn't look like this. As part of the "There's no pity in the Rose City" marketing campaign, billboards are popping up around Portland featuring attractive women (and men) holding forestry tools.

Football Federation Australia is spending less than half the amount marketing the A-League in this, its sixth season, than it did when the competition started in August 2005. The game's governing body is investing between $2 million and $2.5m on marketing, media support, advertising and other promotional activity for 2010-11, a season where the on-field standards have probably never been higher but the attendance figures never more disappointing.