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Dear people-who-used-to-start-"Move Kansas City"-threads-on-BigSoccer-every-week,
Here's further proof that your pronouncements of a KC soccer organization's inability to find
success was a wee bit premature. It's OK though, no one could have predicted it (except for OnGoal
LLC.
Only about 4 hours sleep last night and now I have to make my escape from Philadelphia but I
thought I'd throw this out there since the new TV deal remains a hot topic. See you in NY.
Sorry for the brief posts but a busy USvMEX day got busier. This is why.
About halfway through this clip The Don talks social media and gives a pretty balanced and honest
statement on the wonder and danger of Twitter. You should watch it. Or not. Really it's up to you.
A two-way debate about re-introducing standing room at English football grounds has raged since
ever since all seater stadiums were introduced, and both sides of have strong, well developed
arguments to back them up. However, the unfortunate reality is that much of the debate is rendered
invalid by the simple maxim: money talks.
Right about now I imagine Beyonce's "Upgrade You" is on blast at the FOX Soccer offices as news
just broke of their new-look Soccer Night in America thingy that drops on Friday night. From the
photos and videos it looks and feels more like FOX's NFL and MLB broadcasts. So long as it doesn't
have the damn breakdancing robots I'm sure we'll all be fine.
Ralph Lauren becomes the official outfitters of Celtic FC. For the first time in 123 years, Celtic
has an official designer, a luxury most top football clubs have had for years. Clubs such as
Chelsea have paired up with Armani to suit their squad. Considering Celtic FC's successs and
powerful brand, it was only natural for the club to have an official outfitter.
UK Premier League football team, Birmingham City are now offering all of their branded football
merchandise via a Facebook storefront using technology developed by preferred Facebook developer,
Zibaba.
Now that the euphoria of the successful World Cup bid is over, sharper analyses of its costs and
benefits are emerging
Bayern are going to Qatar, Hamburg are going to Dubai and St. Pauli are going ... erm ... nowhere.
The winter training camp is a ritual in German football, but it's also becoming a promotional
free-for-all.
Marketing a specific player vs. marketing an entire team is an important distinction, and
understanding the power of each is key. In the MLS, as in any business, there are essentially two
types of customers: new and repeat.
