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Arsenal's quintessential Catch-22

Soccerblog 24 January @ 08:23 AM EDT Blog Details : Related Items
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David Hytner's article hints at Ivan Gazidis's plans to sell the Arsenal brand:

" Gazidis has identified a huge discrepancy between the worldwide reach of the Arsenal brand and the revenue that it generates. He believes that bringing the latter up to speed - the club have sophisticated strategies in place to do so - is the surest way forward.

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