David Hytner's article hints at Ivan Gazidis's plans to sell the Arsenal brand:
" Gazidis has identified a huge discrepancy between the worldwide reach of the Arsenal brand
and the revenue that it generates. He believes that bringing the latter up to speed - the club have
sophisticated strategies in place to do so - is the surest way forward.
We took a close look at the remaining fixtures in this season's Barclay's Premiership, and we
are unimpressed. Surely the Manchesters won't simply run away with the league, and there's got to
be some sort of shakeup between third, fourth and the also rans between now and the middle of
May... But apparently no.
Late March, and if you listen carefully you can - in the parlance of a certain puce-cheeked knight
of the realm - hear the sound of bums starting to squeak. So, time to cast an eye over the teams
who this May are most likely to be swapping the preening pros, plastic fans and prawn sandwiches of
the Premier League for the Bovril, goal celebration music and cheerleaders of the Championship.
