I'm all for MLS marketing to supporters as well as to spectators, and encouraging the culture of
soccer that everyone who is reading this blog probably appreciates the value of already.
FC Dallas obviously have a serious deficit of such supporters, and given the success of
Seattle's marketing campaign, they and many other MLS teams have wisely chosen to try to appeal
more to your active soccer fan.
My apologies for taking the easy way out this week with the cliche holiday column. Just be
glad I didn't decide to write a "Holiday Letter!". Anyway, here's my holiday shopping list for
prominent folks in American (and Canadian) soccer from A-Z.
Andrew Hauptman: Wisdom to hire a coach with knowledge of MLS players and
respect for the Fire's history and tradition.
