If you had the misfortune of sitting through some ear-perforating performances on Saturday night, courtesy of the Eurovision Song Contest, you may want to give this late contender a miss. What do you give a man who has won everything in the club game? A crack at singing stardom on Indonesia Idol, that's what.

WPP research firm Kantar surveyed more than 530 men for the Newspaper Marketing Agency and found that even some longstanding football sponsors have surprisingly low awareness.

Liverpool shirt sponsors Standard Chartered are hoping the club signs up an Asian star to boost commercial opportunities in the Far East.
Gavin Laws, head of corporate affairs at Standard Chartered, hailed the impact of Manchester United's South Korean international Park Ji-sung in the region and believes signing a similar talent would be an ideal way for the Reds to connect with the Asian market.

The Sports Business Journal has reported on the findings of the 2010 "Turnkey Intelligence sponsor awareness survey" which gauged loyalty and awareness of sports fans to the products and companies that pour money into their sports. MLS sponsors such as Visa, AT&T and Pepsi enjoy significant recognition among fans of Major League Soccer who showed high cognizance that these companies are official league sponsors.