If there is one thing no one can take away from MLSE (and believe us, we try) it's the corporation's eye for a good cross-promotion. The Bay Street Bankers love sticking their properties' logos over anything with a flat surface and TFC is no exception. It wouldn't be surprising then if locked somewhere, hundreds of feet below Air Canada Centre, a team of lab monkeys and marketing jocks weren't thinking of a deliciously frozen way of exploiting Toronto's new boys of summer.