Football betting is a massive industry, with millions of pounds, euros, etc changing hands each
season. There are all kinds of punters, from the obsessive fan to the statistics nerd to the
seasoned gambler, and the bookmaking companies are always on the lookout for new customers. One
method that many of the bookmakers have used to bring in new business is 'free bets'.
There's always a lot of storytelling and a lot of controversy surrounding sports betting systems.
Obviously there are tons of myths about such systems as well. They're a bit like winning casino
systems: people kind of know that they can't possibly work the way he some folks say they do, yet
they cling to the belief that somebody out there probably much smarter than them, may have thought
of something that could beat the house in casino gambling and turn the bookmaker's juice against
him in sports betting.
