Ireland's largest bookmaker Paddy Power have today launched a new advertising campaign targeting overseas visitors as they arrive into the country through the nations largest airport. The tongue-in-cheek campaign which will run over the next two weeks sees the bookmaker take over the baggage hall in the Arrivals area of Dublin Airport through the strategic [.

Ever wondered why Betfair is the biggest online betting company? Did you know that Betfair is the biggest online betting company? Most people recognise the names William Hill and Ladbrokes due to the strong presence they have on our high streets.

OK, so if you're expecting sarcasm and a general belittling of Burnley, then I suggest you look for another article somewhere else on the internet. There will be no mention of pets, the diet of Burnley's population, nor its voting habits. Just a simple look at the side's footballing credentials and what next season means to the Claret fans.

Andreas Ullmann, head of market intelligence at Sport+Markt, reckons that shirt sponsorship for Premier League clubs will increase slightly this year thanks to new deals emanating from the betting industry.
"Without them many clubs would have serious problems," he says.
ScudamoreWorld clubs dependent on betting sector cash to survive?

Once each month, we reprint something from long long ago...
The post below was first published in August 2008, at the very beginning of last season.
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"The Man With The Key Is Not Here".
Whenever you reach the termination of a cul-de-sac of investigative research in China, this is the statement that reveals the futility of any extra efforts on that particular line of enquiry.

The pre-season is in full flow and the build up to the new season is getting more exciting by the day. Therefore, let's take pre-season preparation as a variable to preview this upcoming season in football rather than discussing the oft-repeated, boring variable known as the transfer market.

Funny ad! This is a sponsored post.

Bookmaker Paddy Power is launching its second wave of TV advertising ahead of the new football season.

The new ad, to be launched from August 4th, features legendary Liverpool goalkeeper Bruce Grobbelaar promoting the firm's unique football betting concessions.

Bookmaker and Liverpool FC partner Paddy Power caused a predictable outrage when they opened betting on "the next Liverpool player burglary whilst they are playing".

Take a minute to soak in what a stupid, yet tastelessly hilarious idea that was.

As you can probably guess, betting was quickly shut down after the club found out about it and some fans contacted Merseyside Police, who probably weren't too keen on the idea of giving burglars even more financial incentive to rob players, considering it's already happened more than a dozen times, including the 2007 incident where Steven Gerrard's wife was held at gunpoint during a burglary while he was away for a Champions League match.

The phrase ‘there are lies, damned lies, and statistics, popularized by Mark Twain the author of Adventures of Huckleberry Finn, is often used when governments try to reinforce weak arguments with statistics. Not so when it comes to soccer betting.

A guide to football betting describes how you can use vital statistics to predict the outcome of football matches so that you win more than you lose.

Rafa Benitez has dismissed suggestions Franck Ribery will join Liverpool by insisting he already has the talent in place to win the title.
Speculation was rife yesterday about a shock move for the French striker, after one bookmaker slashed the odds on Ribery leaving Bayern Munich for Merseyside.

The moment that England's chances of winning the 2010 World Cup ended came in the fifteenth minute in Dnepropetrovsk yesterday.
At that time, for the second occasion this season in England internationals, Rio Ferdinand, already well versed in defensive shenanigans at Old Trafford, did huge favours for David "Calamity" James, Key Sports agents and bookmakers throughout the land.

Climbing Walton's Mountain To See What We Might See From The Summit
Just as 'The Waltons' tv series was based on a fictional town in Virginia, Peter Walton's refereeing of Premier League matches is equally phantasmagoric.
Last night, Walton gave Liverpool an entirely illusory penalty which, in effect, saved Rafa's job.