BREAKING NEWS: It has just emerged that all the main sport channels have banned ex-footballers
from being able to be pundits during high profile football matches.
Jamie Redknapp came under fire from Liverpool manager Rafael Benetiz form saying that
‘Liverpool were missing Xabi Alonso' in the recent 2-1 defeat to Manchester United at Old
Trafford.
In the cut and thrust of professional sports, athletes, coaches and clubs must use every
conceivable tool available to achieve success. With the global media coverage that football
receives, media management has never been so important both on and off the pitch.
Off the pitch, clubs have glitzy interactive websites, their own print media and even their own
TV stations, designed to increase revenue and manipulate their captive audiences.
