Premium international beer brand Heineken today announced the launch of its new campaign for the
2011/12 UEFA Champions League season, entitled Legendary Football.
In 2010, Coors became the U.S. beer brand to sponsor the Mexican Premier League. Now, the top
division sponsor wants to give American fans an opportunity to experience all of the pageantry and
excitement of the 2011 Torneo Clausura.
Soccer fans have until May 15th to enter to win a trip to Mexico for the semifinals and finals of
the 2011 Torneo Clausura (Closing Tournament).
Vancouver Whitecaps FC added another Founding Partner in the form of global beer brand Budweiser
after announcing a five-year partnership agreement with Labatt Breweries of Canada
