FC Barcelona has launched a Facebook app called 'FCB Alert', which it hopes will allow the club to engage better with the 28m fans it has on the social network.

Barcelona aim to extract one euro from every Chinese citizen to access their webpage in order to make €1.3 billion (Dh4.78 billion), as chairman Sandro Rosell believes internet users are the only growth revenue streams left for clubs to tap into.

Audi's marketing time wanted to give fans an automotive perspective of El Clasico, Real Madrid v FC Barcelona, with a special spot titled "La pasión vuelve a dejar huella"

Sandro Rosell believes that the agreement signed this Saturday between the Club and the Peking Municipal company Intersports is: "the first step towards developing a Barça feeling in Asia".

Spanish media production company Mediapro has extended for another year its broadcast rights deal with current La Liga and European champions FC Barcelona.

FC Barcelona museum attendance has increased by 27% over the previous year, an increase that translates into 320,846 visitors more than during 2009/10, when 1,172.021 people turned up. The increasing numbers have led to an increase in turnover of 66%.

Barça and Telefónica I+D have formed an alliance by signing a pioneering agreement on a global scale that will improve fans' experiences in the stadium and apply science and technology to the sports world.