Like it or not the Kansas City Wizards is no longer the name of the Major League Soccer team
that resides in Kansas City, Kansas. The organization announced yesterday that it has a new logo
and a new name, Sporting Kansas City.
The logo and name change is not the first for the club that has tried to find it's identity over
the last 15 years.
On Goal, the owners of the Kansas City Wizards, announced Wednesday that the team would be
rebranding as "Sporting Kansas City" for the 2011 campaign and beyond.
While you can read all the hopes for the new brand here, including the positives on the shape of
the logo and the Harry Potter-style "SC," and the reaction to the announcement here.
Robb Heineman made me happy about one thing in the past few days. During an interview with
MLSsoccer.com, Heineman said that KC will play all their home games at the team's new stadium out
at the Legends. That means no games in neutral venues or games at Arrowhead next season. Earlier
this year there had been hints from Heineman and rumors that Sporting would play at least one game
in a neutral venue for the 2011 season.
