EAT SOCCER! 26 September @ 09:28 AM EST
The international soccer club Real Madrid is the first sports club to launch a mobile phone
platform application. "My Madrid" is downloadable to the iPhone for about $4.00and allows fans to
access news, player profiles, videos, 3D images, match reports and club information. Also, the
application doubles as a mobile retail platform, enabling fans to purchase merchandise and tickets
anywhere in the world.
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