Christian Purslow, the managing director of Liverpool, has vowed to invest the proceeds from the club's record-equalling £80 million sponsorship deal with Standard Chartered, the London-based international bank, in team rebuilding and ruled out the prospect of income from the agreement being used to reduce debt. Click to continue reading...

Seeing as those savvy financial folk down at Liverpool have secured a £20 million a year deal shirt sponsorship with Standard Chartered, (one that should just about equal Manchester United's Aon deal) I have decided to flex my graphic designer muscles and design what I think the kit will look like next year.

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London based Standard Chartered Bank has scored a deal to be Liverpool's main sponsor for the next 4 seasons. SCB, as I will conveniently call them, were also one of the organisations in the running to sponsor Manchester United before Aon won the deal. This sponsorship deal is worth around 15mil pounds per season to [. Click to continue reading...

Good News.

Standard Chartered Bank is to become the main sponsor of Liverpool football club after signing a four-year deal.
The agreement, which begins in July, runs to the end of the 2013-14 season and will end Liverpool's 17-year association with brewer Carlsberg.

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Yes, I am not that good at Photoshop but you get the idea! New shirt sponsor deal about to be signed and this is what it could well look like!

Liverpool look set to end their 17-year partnership with Danish brewers Carlsberg at the end of the 2009/10 season, according to reports.

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Liverpool, despite the serious financial difficulties facing American owners Tom Hicks and George Gillett, are confident of quickly finding a big-money shirt sponsor to replace Carlsberg.
The lager brand are not expected to renew their 17-year association with the club when their £8million-a-year deal expires at the end of the season, especially with Liverpool looking to almost double the price to £15m a year and Carlsberg's exclusive negotiating period having finished. Click to continue reading...

The Reds want to cash-in on a new, big-money deal, but they'll have to wait a while before they can ditch their current benefactors.
Liverpool's 17-year partnership with their major sponsor, Carlsberg, is one of the longest in the game, so much so that the beer giant's logo has become an iconic emblem for the Anfield club. Click to continue reading...

Chris Toy (Studs Up) recently interviewed David Prosperi, Vice President (Global Public Relations) at Aon. It's an interesting read and it's nice to see how Manchester United is viewed from outside football i.e. once you take away football partisanship.

For those of us who have supported the club from before 99 or even before the Premier League started (I got in at '94), it's quite amazing to see United completely dominate English football for the best part of two decades and as a result become the most popular and most valuable sports team in the world.

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The global success of the English Premier League coupled with the Manchester United's success in the last two decades has helped propel the English football club into pole position as the most recognisable brand in the world's most popular sport.

This success hasn't gone unnoticed.

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In the wake of Manchester United's £80 million four-year agreement shirt sponsorship agreement with American insurance giant, Aon, Liverpool could well be on their way to the similar lucrative deal next summer -- but don't count on it being with current sponsor Carlsberg.

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In the wake of Manchester United's £80 million four-year agreement shirt sponsorship agreement with American insurance giant, Aon, Liverpool could well be on their way to the similar lucrative deal next summer -- but don't count on it being with current sponsor Carlsberg.

read more

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Manchester United recently signed the most valuable shirt sponsorship deal with Aon, who will replace current sponsors AIG. The last Manchester United shirt to bear the AIG logo was released yesterday and is now available for pre-order, with Aon to feature on our shirts for the 2010/2011 season.

Chris Toy from Studs Up has conducted an interview with David Prosperi, VP, Global Public Relations at Aon Coporation, who talks on a variety of issues involved with the new sponsorship.

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I haven't really written that much about Manchester United's new shirt sponsorship with Aon. I thought it was about time that I did. Man United's current shirt sponsors AIG have been in financial...
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