I strongly recommend all A-League club decision makers read this article in today's Sydney Morning
Herald by Sebastian Hassett. It is from an interview with Sydney FC shareholder and TV and
Hollywood star (former Adelaide City keeper) Anthony LaPaglia.
In summary, teams need:- community following and respect (keep going and trying new things until
you find what works)- a marquee player that has resonance (now just the best player available and
rarely an Australian)
''That takes effort and thought-out programs of how to reach out in a genuine way to
the public and to say to them, 'You know what, we value your support and whatever small way we can
help make it easier for you, we'd like to do that.
