Xmybox are essentially an American Ann Summers and they have come up with a great way for women to enjoy football (if they don't already)...

Click here to view the embedded video.

The advert stars two animated characters supporting opposing teams. The male Italian fan seems confused at her sudden excitement at the match (even though she is kitted out in football gear and is probably a fan anyway) -It however turns out that her excitement is due to her sitting on a football shaped although not sized vibrator.