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Thanks to the viewership of a massive Spanish-speaking audience, Wednesday's friendly between
the U.S. and Mexico was the top rated show on U.S. television among a few key demographics,
according to TV by the Numbers. Univision Communication's coverage of the match was seen by 9.4
million viewers who tuned in to part or all of the broadcast as well as 25,000 devices that
streamed the match through the company's website.
Two weeks ago I wrote an article entitled Why the Gold Cup Final Should Be on FOX, which argued
that the chance of a USA against Mexico Gold Cup Final would have been a potential home run ratings
bonanza for FOX. However FOX stuck to its guns and decided to keep the final on FOX Soccer
instead of putting it on FOX, the broadcast TV network.