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Budweiser has signed up football managers Sam Allardyce and Ian Holloway to star in radio ads
highlighting its sponsorship of the FA Cup
Lionel Messi has a struck a multi-year deal with Electronic Arts to become the new face of FIFA,
making his debut on the cover of the upcoming FIFA Street release in March 2012.
The Football Association were last night forced to withdraw a radio advertising campaign after they
were accused of using ‘xenophobic stereotypes' to sell match tickets for England games.
José Mourinho and Henderson Global Investors have teamed up in a new advertising campaign which
will run in the UK and countries across Continental Europe and Asia from 31 October 2011.
JinkoSolar, a fast-growing, vertically integrated solar power product manufacturer, announced that
the company is set to launch advertising campaigns for the German National Football Team
Taking footballers away from the pitch has yielded some great results for agencies and clients over
the years from Bobby Moore appearing in a spot for the local pub in the 60s to Pele advertising
viagra, Pitch takes a look at ten memorable ads featuring footballers.
Premier League football began in earnest on Saturday afternoon meant that the online gambling
industry firms could show off their newest advertising campaigns to the watching public.
David Beckham adds to his ever-expanding empire with the release of a new 'masculine' scent,
"Homme", launched this week along with a seductive advertising campaign demonstrating Beckham's
athletic prowess
Nike's "Write the Future," a cinematic tour de force from Wieden + Kennedy Amsterdam and director
Alejandro Gonzalez Inarritu, won the Grand Prix in the Film category at Cannes.
"Infiltrado" is the new Coca-Cola TV advert for the Copa America Argentina 2011.
adidas football is all about passion. With the new adidas football is all in film they take it to a
whole new level.
The FA is testing a novel marketing initiative, which will allow brands to showcase
country-specific ads on football ground hoardings at England games.
After the World Cup, Copa America is the main tournament for Hispanic audiences, for the
advertisers targeting them and, of course, media properties.
Young, beautiful and successful, the new generation of women footballers is attracting more
attention than ever, especially from sponsors. Ahead of this year's Women's World Cup, German
players have received enormous publicity. But the sexualized marketing threatens to backfire in the
long run, experts say.
The new marketing campaign "Visit Spain, Visit Madrid" is now ready and shows all of Real Madrid's
star players, like Cristiano Ronaldo act as "brand ambassadors" for both the Spanish capital and
the country as a whole.
Brands are rushing to cash in on Europe's 'Super Bowl moment' when the Champions League final kicks
off at Wembley.
Nike' commercial to celebrate Cristiano Ronaldo goal record