Diageo's flagship Smirnoff brand has launched an above-the-line campaign featuring three stars of
Manchester United playing a surreal game of football above and below water.
Qatar's winning bid to host the 2022 FIFA World Cup will boost regional advertising and sponsorship
deals
Football Federation Australia is spending less than half the amount marketing the A-League in this,
its sixth season, than it did when the competition started in August 2005. The game's governing
body is investing between $2 million and $2.5m on marketing, media support, advertising and other
promotional activity for 2010-11, a season where the on-field standards have probably never been
higher but the attendance figures never more disappointing.
