advertising - Most popular for 2009
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Ireland's largest bookmaker Paddy Power have today launched a new advertising campaign targeting
overseas visitors as they arrive into the country through the nations largest airport. The
tongue-in-cheek campaign which will run over the next two weeks sees the bookmaker take over the
baggage hall in the Arrivals area of Dublin Airport through the strategic [.
I remember the days when clever adboards were cool introductions into football marketing. The flat
advertisements which were angled just so to appear standing upright. But Sony, ever the progressive
thinkers, have squashed the cheeky adboards and brought about a new era of football advertising:
the actual game in a television.
Okay, okay, they got away lightly on Sunday with Arsenal once again showing less bottle
than an English penalty taker, but something at Upton Park concerned me.
Now I may be wrong (And correct me if I am) but I'm pretty sure, as Arsenal were 2-0 up, that
odds on the match were scrolling along the billboards on the pitch.
Non-soccer, obviously. But just another reason why SSFC should have more stuff up on YouTube (or
other player) concerning their players, the Sound Wave and the Alliance. Let us share and the World
WILL WATCH!
Maybe I haven't been paying attention, but when I logged onto the BBC this morning to check
scores/highlights, I saw this:
Pretty shameful when the same site looked like this a year ago (via archive.org):
I've been working on a post on advertising, so consider this a nice teaser for more thoughts
later in the week.
A nice piece from Whittall today on the digital media transition, with an intelligent critique of
the Clay Shirky article I linked to a while ago:
And this where Shirkly's article bugs me: while he's right in seeing present
circumstances for what they are, he ends the article the way many of these articles tend to, with
the realization that the medium for journalists has to be replaced and "who knows what will replace
it, only time and innovation will tell!
Getting autographed scarves from Kasey Keller in random places turns into a crappy promotion for a
crappy beer. Gag me.
Keller's web page reads: "Where in Belltown can you grab a Bud Light, a burger with sweet potato
french fries and watch a ton of sports?"
It makes me ill. Via MLS Insider:
Nice enough right? Good production values and all. Great.
Well, as much as I hate advertisements disguised as news, ones that come poorly disguised as news
are especially annoying. In that regard, this video is on par with the Amish Space Heater.
I understand that there's a lot of money involved in the World Cup. I understand that a lot of
people are interested in the games. I recognize that this situation may lead to excess on the part
of some people.
However, what we decidedly do not need is a fake heavy metal band called "The Group of Death"
created by ESPN and their brain damaged ad agency Wieden+Kennedy:
In anticipation of the 2010 World Cup draw this Friday, we've worked with ESPN to put
together a fun little thing for football (soccer) fans.
