Frank Lampard is the "Lionheart" in this FIFA 10 Adidas Viral. 'Every Team Needs A Lionheart.' And Frank, the Duracell Bunny from Chelsea, fits this description like a hand in glove.. Click to continue reading...

Zinedine Zidane short listed Kaka, "The Maestro", in "The Ultimate Search".Zizou is in Madrid to find the best playmaker in the world. Kaka is the man who can create balance out of chaos and elegance from disarray. The man who dictates the play like a conductor with a bow. Kaka is "The Maestro". Click to continue reading...

Bastian Schweinsteiger is "The Illusionist". "By the time you realise he is gone, it is too late." Zinedine Zidane is assembling an Adidas team unmatched in skills and desire for victory. Schweinsteiger is the first player to be unveiled : The Illusionist. Click to continue reading...

It seems that David Beckham will do anything these days to be in an advertisement. I would have expected more underwear posters but this time it will be in a Star Trek outfit. Beckham and Noel Gallagher of Oasis were seen at a London photoshoot dressed as undisclosed Start Treck Characters.

It's still unknown what the commercial was for except that it will involve Beckham, Gallagher, Ian Brown, Snoop Dogg, Agyness Deyn and Daft Punk.

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Becks has it large with his showbiz buddies This new Adidas advert features, from the world of music, Russell Simmons, Katy Perry, The Ting Tings, Missy Elliot, Method Man, DMC, Estelle, Young Jeezy and Redman, and from the world of sport, David Beckham and... well, just David Beckham. Good job there wasn't an overzealous bouncer on the [. Click to continue reading...