Manchester City has furthered its efforts to develop its Asian fan base by signing a partnership
with MLJ, Inc. to develop its official Japanese mobile website.
Manchester Utd has expanded its growing roster of global telecommunications sponsors by penning a
deal with Globul, Bulgaria's second largest mobile operator.
Real Madrid continue to top the global football financial league table taking top spot ahead of
their Spanish rivals Barcelona for a seventh consecutive year. Combined revenues of the top 20
Deloitte Football Money League clubs exceed €4.4bn to defy European economic woes.
Adidas, in conjunction with Supersport, is inviting all African football fans to participate in
choosing the appropriate name for the official matchball for 2013 AFCON tournament
Aston Villa have signed a record-breaking £15 million kit deal with an Italian sportswear
manufacturer, Macron, to replace current supplier Nike.
Manchester City Football Club have announced that they have teamed up with Mass Relevance, the
technology leader in social curation, to unveil several new social initiatives for City fans
attending and watching matches during the 2012 season.
Adidas have unveiled the Champions League Finale Munich 12 ball design for the final set to be held
in Munich, at the Allianz Arena.
Major League Soccer and U.S. Soccer's official tequila sponsor, el Jimador, is launching a set of
soccer-specific tequila bottles.
Nike Football's new Brasil uniform for 2012-2013 celebrates Jeitinho Brasileiro ("The Brasilian
Way") – the spirit that encompasses the resilience, creativity and relentlessly positive and
innovative approach that has helped make the Brasil National Team the most successful in the
history of football.
Valencia have finally announced a new shirt sponsorship deal for the club. The club's main sponsor
for the remainder of the season will be innovative solar power product manufacturer, JinkoSolar.
Bayern Munich scored a spectacular PR own goal with their fans following a failed media stunt, in
which they misled supporters into thinking they had signed a big name forward, prompting 3000 angry
complaints within minutes.
Manchester City Football Club has become the first Premier League team to create virtual avatars of
their superstars Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri as part of a new
International digital marketing campaign, City Fan Cam
Carlsberg announced that it has today appointed Peter Schmeichel, legendary former goalkeeper for
Denmark and Manchester United, as its global ambassador for the duration of the brand's UEFA EURO
2012™ campaign
Nike have unveiled a new short film featuring four of the African continents brightest talents, who
represent the future, and who are a new generation of African footballers who aim to lead the
African football revolution
The offside rule in football is one that perplexes many casual fans, but in commemoration of the
upcoming summer Olympics, Britain's Royal Mint has created an explanation of the rule that fits in
your pocket.
