When a soccer culture depends too much on a national team, it’s doomed to failure

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When the final whistle sounded in Trinidad and Tobago Tuesday night, and the United States failed to qualify for its first World Cup since the lamentable era of the 1980’s American soccer, the predictable “soccer will die in the US” comments began being made.

Not so fast.

The mistake so many have made in the marketing of sport in this country from FOX Sports to MLS to other media entities is to link perceptions of the sport’s popularity and importance to the US Men’s National Team (USMNT) .

Read more at World Cup Buzz

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